TAG Heuer teams once again with Nintendo to launch two Formula 1 X Mario Kart Limited Editions, each filled with fun references to the racing game series.

The TAG Heuer Formula 1 X Mario Kart Limited Edition Chronograph.

One model, a chronograph, is a 44-mm steel model with its Mario Kart logo clearly inscribed on its black polished ceramic tachymeter bezel. TAG Heuer has etched Mario’s M symbol on the crown while the Mario Kart logo is engraved on the screwed-down case back where, nearby, you’ll find an outline of Mario in a racecar.

The game’s hero also pops up on the chronograph’s checkered dial within the permanent seconds indicator at 9 o’clock, which is also circled in the same Mario-red hue. The same color can be also seen on the lacquered central hand, hour chronograph counter hand and 60-second or minute scale on the flange. 

For added humor, TAG Heuer replaces the date display with ongoing appearances by Mario Kart items such as Bullet Bill, the Banana and others.

Inside TAG Heuer fits its automatic Caliber 16 movement. This TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph) is limited to 3,000 pieces.

Tourbillon Chronograph 

At the high end, TAG Heuer’s Formula 1 X Mario Kart Limited Edition Chronograph Tourbillon, limited to 250 pieces, showcases Mario’s world in more technical spaces.

TAG Heuer’s Formula 1 X Mario Kart Limited Edition Chronograph Tourbillon

A trio of Mario Kart characters rotate on the COSC-certified Calibre Heuer 02T tourbillon cage, which showcases Mario in his kart, the Spiny Shell and Bullet Bill.

Cased in 45mm titanium, the skeletonized chronograph tourbillon features a black polished ceramic bezel with a tachymeter scale and the Mario Kart logo. Red lacquer colors the 2 o’clock pusher and crown while the M symbol tops the crown.

Just as notable here is the pattern of red lines that frame the dial’s cutouts. At the top of the dial, TAG Heuer adds a gearwheel designed to echo the shape of racecar tire rims.

Mario dominates the back of the watch as well. A screwed-down titanium caseback is fit with sapphire glass emblazoned with the Mario Kart logo. Through the sapphire you’ll see the movement decorated with a trio of Mario Kart characters. I particularly like the Mario-red column wheel.

TAG Heuer attaches a black calf leather strap with contrasting red stitching and lining and a custom embossed pattern to both watches. The steel or titanium folding buckle is engraved with the M symbol.

Prices: $4,300 (Chronograph) and $25,600 (tourbillon chronograph). 

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