Grand Seiko has opened a new Flagship Boutique in New York.


Located at 540 Madison Avenue, the new multi-level flagship store is the world’s largest Grand Seiko Boutique, with a full 6,100 square feet of showcase and customer space. The watchmaker invites customers to explore its extensive collection of timepieces, including its Spring Drive, mechanical, and quartz models.


The flagship features a contemporary design that reflects Grand Seiko’s ‘Alive in Time’ brand message,” representing its spirit and desire to push the boundaries of watchmaking.


The boutique’s airy and sophisticated interior captures the essence of Japanese aesthetics and culture. At the entrance and throughout the store, designs inspired by a traditional form of Japanese woodwork known as kumiko adorn the new construction.


The watch showcases, crafted from light-colored wood, exude Grand Seiko’s commitment to craftsmanship, precision, and distinctive Japanese quality.


“The United States has accelerated the growth of Grand Seiko outside of Japan, and this new boutique opens a new chapter for the brand’s further development,” said Akio Naito, President of Seiko Watch Corporation. “Being located at such a prime location, I am certain it will allow more customers and watch lovers from around the world to experience Grand Seiko’s uniquely Japanese worldview and its endless passion for perfection.”


The Grand Seiko Madison Avenue flagship store (540 Madison Avenue at the corner of 55th Street) is open from Monday through Saturday from 10 am to 6 pm and Sunday from 12 pm to 5 pm. 

Source: Grand Seiko 

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