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TAG Heuer answered collector requests for a new black-dialed Monaco last week when it debuted the Monaco Chronograph 39 Caliber Heuer 02 Automatic, the first new black-dialed Monaco in a decade. And to enhance the offering, which also includes a new blue-dialed model, the watchmaker builds the newest Monaco with its in-house Caliber Heuer 02 automatic movement and pairs both with an all-new steel bracelet.

The newest Monaco, the TAG HeuerMonaco Chronograph 39 Caliber Heuer 02 Automatic.

These two new Monacos, with the same black-dialed model also matched to a new black alligator leather strap, are meant to continue the brand’s 50th anniversary celebration of the Monaco, which began in 2019.

The new blue and black watches feature dials that have been sunray brushed and configured with a familiar three-register layout with square, silvered hour and minute chronograph subdials. On both models, the running seconds indicator is marked by a simple crosshair pattern.

New bracelet

For many, the new bracelet will likely be as welcomed as the new black dial. Monaco hasn’t seen a fully new steel bracelet update in two decades. The new bracelet, which echoes the design of the H-shaped bracelet Heuer used on the Monaco in the early 1970s, features wider lugs than the earlier models and tapers a bit more around the wrist. It’s held with a new butterfly clasp.

“The bracelet is particularly important for any wristwatch – without a good bracelet, the timepiece lacks desirability,” says TAG Heuer’s Heritage Director, Catherine Eberlé-Devaux. “For the new Monaco timepieces, we have alluded to its brilliant past with a familiar design and color while reinforcing that the collection is moving forward with innovative new technology.”

TAG Heuer fits all three new editions with the excellent in-house manufacture Caliber Heuer 02, an automatic movement with a vertical clutch, column wheel and an impressive eighty-hour power reserve.

With a few exceptions, regular collection Monaco chronographs in recent years had been set with ETA-based Caliber 12 or Sellita-based Caliber 11.   

Prices: $6,750 (on steel bracelet) and $6,350 (on leather strap).

Specifications:
TAG Heuer Monaco Chronograph 39mm Caliber Heuer 02 Automatic (bracelet model)

(Reference CBL2113.BA0644 and reference CBL2111.BA0644, blue dial available January 2021)

Movement: Caliber Heuer 02 Automatic with vertical clutch, column wheel, 80-hour power reserve.

Case: 39 mm polished and fine-brushed stainless-steel, bevelled, domed sapphire crystal
Sapphire caseback, water-resistant to 100 meters.

Dial: Blue or Black sunray brushed, rhodium-plated indexes, rhodium-plated hour and minute hands with white SuperLuminova, red lacquered central hand, white TAG HEUER printed logo, angled date display at 6 o’clock

–3 counters:
– 3 o’clock: silver minute chronograph counter
– 6 o’clock: black or blue permanent second indicator
– 9 o’clock: silver hour chronograph counter.
Bracelet: Alternating, three-row stainless steel with stainless-steel butterfly folding clasp with double safety push button.

Price: $6,750.00

 

TAG Heuer Monaco Chronograph 39 mm Caliber Heuer 02 Automatic (alligator leather strap)(Reference CBL2113.FC6177)

Movement: Caliber Heuer 02 Automatic with vertical clutch, column wheel, 80-hour power reserve.

Case: 39 mm polished and fine-brushed stainless-steel, bevelled, domed sapphire crystal
Sapphire caseback, water-resistant to 100 meters.

Dial: Black Sunray-brushed, rhodium-plated indexes, rhodium-plated hour and minute hands with white SuperLuminova, red lacquered central hand, white TAG HEUER printed logo, angled date display at 6 o’clock

Three counters:
– 3 o’clock: silver minute chronograph counter
– 6 o’clock: black permanent second indicator
– 9 o’clock: silver hour chronograph counter
Strap: Black alligator leather, stainless-steel folding clasp with double safety push buttons

Price: $6,350

 

TAG Heuer added four dressy chronographs to its bedrock Carrera collection a few weeks ago, in part to balance the sporty line with sleek, tachymeter-free options.

One of four new TAG Heuer Carrera Elegant Chronographs.

Along with the new aesthetic choice, however, TAG Heuer powers all these new Carrera Elegant Chronographs with its in-house Caliber Heuer 02, the brand’s highly efficient column-wheel chronograph with vertical clutch that delivers an impressive eighty-hour power reserve.

TAG Heuer emphasizes its use of the top-line caliber with “Heuer 02 80 Hours” capitalized on the dial just below the date.

Thin bezel, slim bracelet    

The dressier profile here doesn’t simply rely on the generally unencumbered chronograph dial. The steel bezel itself, while reminiscent of the original Carrera from 1963, frames a simple one-fifth seconds track and connects the ends of a thin steel bracelet with rounded inner and outer links, or to a classic brown alligator strap. The result creates a subdued case and bracelet (or strap) that slides nicely under any shirt cuff.

The four dial hues extend TAG Heuer’s message of elegance-focused sport. The Le Locle manufacturer is making the Carrera Elegant Chronograph with dials of opaline black or sunray brushed blue, anthracite and silver (with rose-gold-plated hands). The recognizable TAG Heuer “azurage” subdials at 3 and 9 o’clock and the polished hands echo many other TAG Heuer offerings.

TAG Heuer is offering the watches with black and blue dials initially on the steel bracelet while pairing the bicolored version with a silver-colored dial and rose- gold-plated hands and the model with the anthracite dial are paired with the brown alligator leather strap.

From the back, you’ll view the Caliber Heuer 02, which features an also-dressy rose-gold-colored oscillating mass.

Prices: $5,350 and $5,550 (for model with silver-colored dial and rose-gold-plated hands).

 

TAG Heuer this week honors the 104th Indianapolis 500, scheduled for August 23, with a new Formula 1 watch that references the race’s “The Brickyard” nickname. Red bricks appear to line the right side of the dial on the new TAG Heuer Formula 1 Indy 500 2020 Special Edition, which also features the Indy 500 logo at the 6 o’clock subdial and “Indy 500” engraved in red on the ceramic bezel.

The new TAG Heuer Formula 1 Indy 500 2020 Special Edition.

With the new watch TAG Heuer is also celebrating sixteen years as the Official Timekeeper of the NTT Indycar Series, the premier league of open-wheel racing in North America. The watch was designed in collaboration with the Indycar team, and features a black dial with a 3 o’clock permanent second indicator, an hour chronograph counter and the 1/10th second chronograph counter set with the Indy 500 logo.

TAG Heuer has equipped the quartz-powered chronograph with a black rubber strap so a racer can size and fit the watch over a racing suit. The watch is a limited edition of 1,500 units and will be seen on the wrist of TAG Heuer friend Indycar driver Alexander Rossi at this year’s Indy 500 race.

Brickyard Background

For those unaware of the origin of The Brickyard nickname for the racetrack, TAG Heuer explains: “When the race-course first opened in August 1909, the track surface was made of gravel and tar which caused a number of accidents. After many concerns and complaints over safety, the track was subsequently repaved with 3.2 million 10-pound bricks and a final brick laid by the governor of Indiana. Over time, the bricks were paved over with asphalt except for a one-yard strip of bricks at the start / finish line that remains exposed, but its fabled history as “The Brickyard” endures. Victorious drivers also continue the tradition of kneeling and “kissing the bricks.”

The 2020 Indycar season, which runs from June to October, consists of fourteen races in the United States. The August 23 race at the Indianapolis 500 is the season’s highlight.

Price: $2,100

We know Jeff Stein as a leading collector of vintage Heuer chronographs, who occasionally dabbles in the newer TAG Heuer models.  It caught our eye when, twelve hours after he received his Fragment Design Heuer 02 chronograph in July, Jeff posted on Instagram that this watch was his “favorite TAG Heuer chronograph, ever . . . and even though you won’t see the name on the watch, the best looking Autavia-inspired chronograph, ever.” 

Below,  Jeff tells us more about his infatuation with this very interesting watch.

The new TAG Heuer Fragment Design Heuer 02 chronograph.

Can you give us the “elevator version” of the Fragment Design Heuer 02 chronograph?

The watch was designed by Hiroshi Fujiwara, a god in the world of streetwear and the creator of Fragment Design. Fujiwara has designed all sorts of interesting things such as guitars for Eric Clapton, sneakers for Nike and Converse, and headphones for Beats. In the watch world, he has designed watches for Rolex and Zenith, as well as a Carrera for TAG Heuer, in November 2018. 

On the Heuer 02 chronograph, Fujiwara incorporated the design language of a 1970s Heuer Autavia into a TAG Heuer Formula 1 chronograph case, with the watch powered by the Heuer 02 movement. 

Why has the Fragment Design Formula 1 chronograph been controversial among the vintage Heuer enthusiasts?

Much of the controversy probably arises from the fact that the watch was inspired by the 1970s Autavias, but resides in the modern case that TAG Heuer uses for its Formula 1 chronographs.  There is no model name on the dial, neither “Autavia” nor “Formula 1,” so some traditionalists might see the watch as something of a Franken, which may be lacking the pure pedigree of either model.

Hiroshi Fujiwara

So how do you come to terms with these issues? 

For years, I have listened to the debates about what is and is not properly identified as an Autavia, a Carrera or a Formula 1.  Some traditionalists say that an Autavia has to be a chronograph, rather than a three-handed watch, or that a Carrera cannot have an outer bezel, because these were the rules when the models were launched in the 1960s. 

I have pretty well gotten over these hard-and-fast rules.  If Jack Heuer had felt constrained by such rules in the 1960s, the Autavia would have never made it from a dashboard timer to a chronograph and we might never have seen Heuer’s automatic chronographs.  Right now, I am more impressed with a brand making great looking, high quality watches and less concerned about the model name on the dial. 

Perhaps there is no requirement for watch models to be binary, so that the brands can incorporate elements of one model into another one.  We saw this recently when TAG Heuer incorporated the colors and style of the 1970s Montreal chronograph into a 1960s-based Carrera, and people liked the result.

The Successor – The last version of the Autavia produced by Heuer in the mid-1980s (Reference 11063, at left) and the Fragment Design Heuer 02 Limited Edition, introduced by TAG Heuer in June 2020.

As a physical object, what are your favorite elements of the Fragment Formula 1 chronograph?

I am a big fan of minimalist design, in general, and like the matte black and charcoal gray tones.  This is a great look in cars and Fujiwara has followed a similar approach with the new Formula 1, using a matte black dial. 

The hands and bezel are taken directly from the 1970s Autavias, but Fujiwara has deleted the elements that made those watches busier — the contrasting white registers, the concentric ridges in the registers and the frame around the date window. 

This is like deleting the chrome on a blacked-out car, and it makes the expanses of black more dramatic.  The red and white accents on the dial are the final touches that give the watch its pop. For several years, the Formula 1 chronographs have been housed in a case with geometry that is very close to the c-shape cases of the 1970s Autavias, so this Autavia color scheme from the 1970s looks right in the Formula 1 case.

And what are the intangibles that you enjoy with the new Fragment Design Formula 1 chronograph?

The Autavias of the 1960s and 1970s were the chronographs worn by the top drivers in motorsports.  We see them on the wrists of Mario Andretti, Jo Siffert, Graham Hill, Derek Bell and many other racers.  Beyond the top professionals, Autavias were popular among the amateurs and club racers, particularly with the Viceroy promotion, which offered a $200 Autavia for $88 with proof of purchase of ten packs of Viceroy cigarettes.  

The tachymeter bezel is the symbol of a racing watch, whether on the Autavia, or the Rolex Daytona or the Omega Speedmaster.  TAG Heuer is positioning the Formula 1 collection as the brand’s racing watches, and there is no better flagship for that collection than a watch that incorporates the design elements of the Autavia, the ultimate racing watch of the 1960s and 1970s.

People in the watch world may think of the Formula 1 as TAG Heuer’s “entry level” model.  How do you reconcile that with the $6,150 price tag on this model?

Essentially, this watch, and a couple of other Formula 1 models recently released by TAG Heuer, serve as a clear statement that the TAG Heuer collections will no longer follow a price hierarchy.  There is no entry-level collection or high-end collection.  Instead, the collections are defined by their aesthetics and purposes. 

The Formula 1 is TAG Heuer’s racing watch and the Autavia will be positioned as the watch for adventure.  To me, this is a much more sensible way to position the collections than just based on their price ranges.  TAG Heuer now offers its in-house Heuer 02 movement in four of its six collections, confirming that no model is relegated to “entry-level” status. 

How do you compare the new Fragment Formula 1 with the other Autavias that have been re-issued by TAG Heuer?

With the arrival of this Fragment Design chronograph, there are basically three series of Autavia re-issues.

The TAG Heuer Fragment Design Heuer 02 Limited Edition flanked by the first of the automatic Autavias, Reference 1163 (circa 1970), and the last one produced by Heuer, Reference 11063 (circa 1983).

In 2003, TAG Heuer offered two versions of a cushion-cased Autavia, one with the black / orange colors and the other with the white / black / blue Siffert colors. 

In 2017, TAG Heuer offered a new Autavia, modeled after the Rindt model from the late 1960s.  After the initial model with the black dial and white registers, we have seen several limited editions, incorporating other color schemes into this same case. 

I like these watches, but the case lacks the real connection to either the manual wind models of the 1960s or the automatic models of the 1970s. 

Every collector will have their own favorite, but to my eye, the Fragment Formula 1 captures the spirit of the 1970s Autavias, with the color scheme, the hands and bezel, and the case geometry. There’s no “Autavia” on the dial, but there’s no doubt about the origins of this watch.

How is the watch on your wrist?

It’s a big watch at 44 millimeters, and I have a small wrist, but it’s a great fit.  The more important measurement might be the thickness, and TAG Heuer has shaved the case to 14.4 millimeters.  That’s not exactly thin, but it makes the 44 millimeter case very wearable.  The bracelet is entirely new, and is relatively thin with a butterfly clasp, which also makes the watch wear smaller.

TAG Heuer has created a new style bracelet for the Fragment Formula 1 chronograph. It’s a five-row stainless steel bracelet, with a folding butterfly clasp.

Why does this watch have the TAG Heuer logo on the dial rather than the Heuer shield?

I believe that TAG Heuer is reserving the “Heuer” shield for re-issues of the heritage models, like the Carrera 160 Years models that we saw earlier in the year.  This Formula 1 is not a re-issue of a heritage model, but a new creation for TAG Heuer.  So it gets the TAG Heuer shield rather than the Heuer shield.What are your personal preferences, as far as the re-issues that so many brands seem to be offering in the year 2020?

In recent years, there has probably been more hand-to-hand combat in the vintage community on the subject of re-issues, re-editions, homages, tributes and the like than on any other single topic.  We see everything from one-to-one recreations of some of the classics, like Breitling and Omega have done with great success, to watches that carry the name, but bear no resemblance to the original models. 

I really like the approach of the two Fragment Design models: take an iconic model, boil it down to find the essence of the design, then punch up the elements that provide the style and feel of the original period. 

Echoing the TAG Heuer Fragment Carrera, Fujiwara also places thunderbolts at the center of the case back and the word “Fragment” between 4 and 5 o’clock.

On the Fragment Carrera, we see the power of the oversized registers; on the Fragment Formula 1, we see the dramatic black paint and the red accents, with the distinctive hands and bezel.  These elements defined the racers chronograph in 1970 and, fifty years later they continue to capture the excitement of racing.  To me, capturing this timelessness is the ultimate success of a re-edition.

Other than the Fragment Design models, which are your favorite of TAG Heuer’s heritage-inspired models?

I like the Limited Edition Skipper that was a collaboration with Hodinkee back in 2017, and the Carrera 160 Years Montreal Limited Edition from earlier this year. 

The Skipper captured the colors and spirit of one of the Heuer grails, the original Skipper from 1967, but took some liberties (for example, having a 30-minute register rather than the 15-minute count-down register). 

The Carrera Montreal took even more liberties, incorporating the colors and vibe of a wild-looking 1972 Montreal chronograph into a Carrera case. Once again, the traditionalists may frown, but if you like the look of these watches and enjoy the connection with the Heuer heritage, these are fun watches. 

If you could only have one of the Fragment models, the Carrera or the Formula 1, which would it be?

My first instinct is to dodge the question. The same way that the 1960s Carreras were different from the 1970s Autavias, the choice between the two Fragment models comes down to a matter of the mood and look that you want on a given day.

Fragment Design has developed two limited edition chronographs for TAG Heuer, the new Heuer 02, which draws from the Formula 1 and Autavia models, and the Carrera Heuer 02, from November 2018.

The quiet elegance of the Carrera is very different from the loud excitement of the 1970s Autavias.  Looking at my collection of vintage Heuers, I probably have four times as many 1970s Autavias as 1960s Carreras, so the Fragment probably gets the nod. 

If there will be a third Fragment Design chronograph for TAG Heuer, what are you hoping for?

Fujiwara has done a Carrera and an Autavia, so his third model will have to be a Monaco.  It would be fantastic to see what he would do with the extra-large canvas of the Monaco.

(Click here to read Jeff Stein’s “On the Dash” post about the TAG Heuer Fragment Design Heuer 02 Limited Edition.) 

 

TAG Heuer has updated its sea-focused Aquaracer collection with two colorful automatic models sporting a so-called tortoise-shell-pattern bezel. In addition, look for new Khaki-colored quartz Aquaracer model with an olive-green aluminum bezel and a matching fabric strap.

The new Aquaracer 43mm Tortoise Shell Effect Special Edition.

The new Aquaracer 43mm Tortoise Shell Effect Special Edition and the new Aquaracer 43 mm Khaki Special Edition watches enhance Aquaracer, TAG Heuer’s dive watch collection known for its 300-meter water resistance rating, unidirectional rotating bezel, luminous markers and hands and easy-to-read dials, as befits an ocean-centric sports watch.

All three of these debuts also feature a 43mm stainless-steel screw-down caseback engraved with the image of a vintage divers’ helmet.

Tortoise-pattern

To set these new models apart from earlier Aquaracers, TAG Heuer has subtly decorated the bezels with blue or brown resin that has been modified to create an interesting pattern that, according to TAG Heuer, mimic the sun’s reflection on the ocean.

Often seen on sunglasses, the tortoise-shell effect is rarely used to decorate watches, and represents TAG Heuer’s first attempt beyond variations in dial patterns to inject a bit of style into the generally sober Aquaracer line.

TAG Heuer even enhances the blue or brown bezels on these two debuts with blue or black sunray-pattern brushed dials with horizontal lines. Like the bezels, the dials can catch and reflect light, effectively doubling the ‘summertime’ focus of the new design.

TAG Heuer adds another novelty here with a rubber strap that features the exterior pattern of another reptile: the alligator.

The unidirectional bezels on both Aquaracer 43 mm Tortoise Shell Effect Special Edition models retain the Aqua-racer’s sixty-minute scale as well as the familiar angled magnifying lens over the date window at 3 o’clock.

The strap is held tight with a folding steel clasp with double safety push buttons. Inside is TAG Heuer’s Caliber 5, the brand’s reliable ETA-based or Sellita-based automatic movement. Price: $2,600 (Available in August).

New quartz Khaki

TAG Heuer’s new quartz-powered Aquaracer 43 mm Khaki Special Edition combines a sturdy olive-hued fabric strap and sharp-looking anthracite sunray brushed dial. And rather than a sun-dappled steel bezel, the watch’s aluminum unidirectional rotating bezel is tinted with a down-to-earth olive hue.

Like the new models above, this quartz debut features a polished and fine-brushed steel case, rhodium-plated and luminous hour, minute and seconds hands and the same angled date window.

Likewise, the back of the watch echoes the Aquaracer standard with a solid caseback engraved with an image of a vintage divers’ helmet. Price: $1,600.

 

The new TAG Heuer Carrera Sport Chronograph 44mm collection, each fit with a Caliber Heuer 02 movement.

TAG Heuer continues to celebrate its 160th anniversary with the launch of four Carrera Sport chronographs, all now updated with the watchmaker’s own Caliber Heuer 02 movement, which boasts an eighty-hour power reserve and a chronograph with a column wheel and a vertical clutch.

In addition to the technical upgrade, the new models also offer a newly beveled inner flange around the dial, shorter lugs than earlier Carrera designs and a 44mm case with alternating polished and fine-brushed finishes.Also new is the dial finish. The new watch dials glow with circular brushing in a choice of deep blue with a matching ceramic bezel, olive green with a stainless-steel bezel or one of two black-dialed models, each with a black ceramic bezel.

New dials

With the new models, TAG Heuer offers four more solid-dial options within the Carrera chronograph collection outfitted with the Caliber Heuer 02 movement, most of which currently power Carrera chronographs with open dials.

Within these newly finished dials TAG Heuer alters the layout of the three sub-dials, which here differ from those seen on existing Carrera chronographs that are fit with the Caliber 16 movement.

The hour counter for the chronograph (here at 9 o’clock) also differs from those existing Carrera chronographs with inclusion of the numerals 12, 4 and 8 to better balance the minute counter, which is now at 3 o’clock.

TAG Heuer also moves the date to 6 o’clock, which differs from existing Carrera chronographs that use the Caliber Heuer 02 movement, where the date is in the 4:30 position. Finally, wearers can expect a somewhat lighter Carrera chronograph thanks to the new, thinner H-shaped bracelet.

Rose gold accents

While all four new Carrera Sport chronographs are cased in steel, one black-dialed model offers rose gold accents. For this watch, TAG Heuer filled its black ceramic bezel with a fetching rose-gold-colored lacquer, and then matched it with an 18-karat gold crown and push buttons.

Also for this model, TAG Heuer fits a black PVD-coated brass rotor (visible through the sapphire crystal caseback) and then prints watch specifications on it using a rose gold printing process.

TAG Heuer launches this new Carrera Sport lineup this month following the launch of the TAG Heuer Carrera 160 Years Silver and the 160 Years Montreal Edition limited editions earlier this year.

The La-Chaux-de-Fonds based watchmaker is not done celebrating its 160th anniversary yet. TAG Heuer says it will unveil four more “core novelties” as well as two special editions before the end of the 2020 anniversary year.

Prices: $5,350 to $20,400 (with rose-gold accents).

 

TAG Heuer today introduces a second Carrera collector’s edition to mark the Swiss watchmaker’s 160th birthday.

The new TAG Heuer Carrera 160 Years Montreal Limited Edition.

The TAG Heuer Carrera 160 Years Montreal Limited Edition, the new limited edition of 1,000 watches, echoes the brand’s White Heuer Montreal from 1972, complete with that model’s colorful dial marked with then-novel yellow luminescence.

The eye-catching 39mm watch arrives about six months after TAG Heuer started this anniversary year by launching the equally fetching TAG Heuer Carrera 160 Years Silver Dial Limited Edition, which we discussed here.

TAG Heuer says that a now highly collectible White Heuer Montreal, reference 110503W from 1972, inspired the new watch’s retro design. As a result, TAG Heuer has echoed that watch’s red, yellow and blue coloring scheme.

The White Heuer Montreal from 1972.

The new model somewhat replicates the original dial, though in a current Carrera case with right-side crown rather than a cushion case with a left crown, and without the marked pulsimeter and tachymeter references seen on the original. TAG Heuer has replaced those references with a blue and red ruled scale, and replaces the ‘Montreal’ monicker with ‘Carrera.’

However, the new model echoes the original’s use colorful luminescence, which was just being developed at the time. The TAG Heuer Carrera 160 Years Montreal Limited Edition, as a result, features a chronograph minute counter (at 3 o’clock) with three curved lines, each colored with yellow SuperLuminova. The same color is also found on the central minute and hour hands. The central chronograph seconds hand is colored with straight red lacquer.  

The dial itself features three blue subdials (with updated hands) protected by a domed ‘glassbox’ sapphire crystal, inspired by the original.

TAG Heuer’s own Caliber Heuer 02 manufacture chronograph movement powers the tribute watch.  The movement, visible from the sapphire caseback, includes a column wheel and a vertical clutch and boasts an impressive eighty-hour power reserve.

Packaged in a special box, TAG Heuer will package the Carrera 160 Years Montreal Limited Edition in a special gift box and make it available in July at TAG Heuer boutiques and online at www.tagheuer.com. Price: $6,750

 

Specifications: TAG Heuer Carrera 160 Years Montreal Limited Edition

Movement: TAG Heuer Caliber Heuer 02 Automatic manufacture movement with column-wheel chronograph, vertical clutch, power reserve of 80 hours.

Dial: 
Blue, white opaline dial, white flange with 60-second/minute scale and three counters (at 3 o’clock: blue minute chronograph counter with yellow SuperLuminova, at 6 o’clock: blue permanent second indicator, at 9 o’clock: blue hour chronograph counter. 
Rhodium-plated minute and hour hands with yellow SuperLuminova. Red lacquered central hand. 
Black printed logo.

Case: 39mm polished steel, polished steel fixed bezel, domed sapphire crystal, polished steel standard crown and pushers, steel screw-down sapphire caseback with special numbered limited-edition engraving. 
Water-resistant to 100 meters.

Strap: Blue alligator leather with polished steel folding clasp and double safety push buttons.

Price: $6,750

Japanese designer Hiroshi Fujiwara has teamed with TAG Heuer once again to design a limited edition watch based on TAG Heuer’s sporty Formula 1 model fit with the Caliber Heuer 02 chronograph movement.

The new TAG Heuer X Fragment Design Chronograph Limited Edition.

The new TAG Heuer X Fragment Design Chronograph Limited Edition combines Fujiwara’s streetwear designs with TAG Heuer’s technical expertise and current Formula 1 case, a design based on a cushion-shaped case TAG Heuer used in the late 1960s and 1970s.

The resulting chronograph watch features a less cluttered dial design than those found on the  TAG Heuer Formula 1 models. Fujiwara utilizes a retro-inspired two-subdial layout and then subtly customizes it with red accents and small white lettering and logos.

Fujiwara teamed with TAG Heuer in 2018 to put his designer touch on a Carrera, where TAG Heuer more typically utilizes its advanced in-house Heuer 02 Chronograph movement, most often in a three-subdial layout.  

Fragment influences

Japanese designer Hiroshi Fujiwara, founder of Fragment Design.

The 44m steel TAG Heuer Formula 1 case retains the collection’s black ceramic tachymeter bezel, but replaces standard markers with small red squares, with two squares at the top of the dial in place of the Formula 1’s familiar ‘12’ marker. Just below the two red squares Fujiwara places his Fragment Design logo, with ‘Fragment’ printed on the dial between the 4 and 5 o’clock positions.  

A circular red sapphire crystal window on the caseback displays the automatic column-wheel chronograph movement with a red overlay that also features the dual-lightning logo of Fragment Design, the influential design house Fujiwara founded in 2003.

The new watch arrives with a five-row steel bracelet with a folding clasp. TAG Heuer is engraving each watch with a unique limited-edition number from 1 to 500.

The new TAG Heuer X Fragment Design Chronograph Limited Edition will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27. As a limited edition of 500 pieces, and with the Fragment Design collaboration, expect strong demand. Price: $6,150.

 

Specifications: TAG Heuer X Fragment Design Chronograph Limited Edition

Movement: Automatic Caliber Heuer 02 with column-wheel chronograph and vertical clutch, 80-hour power reserve

Case: 44mm polished steel, ceramic black polished tachymeter, fixed bezel, flat sapphire crystal with double anti-reflective treatment, steel screw-down crown, red sapphire screw-down caseback with special engraving, water-resistant to 100 meters

Dial: Black opaline with two counters:

– 3 o’clock: black embossed minute chronograph counter

– 9 o’clock: black embossed hour chronograph counter

Red printed indexes, rhodium-plated hour and minute hands with white SuperLumiNova, red lacquered central hand, white TAG Heuer printed logo, date window at 6 o’clock, “HEUER 02 AUTOMATIC/FRAGMENT” printing

Bracelet: Polished, fine-brushed, five-row steel bracelet, steel butterfly folding clasp with safety push buttons

 

Even though the Monaco Grand Prix, originally scheduled for last weekend, was cancelled due to the COVID-19 pandemic, TAG Heuer is still presenting a special-edition timepiece in tribute to the event and to the Monaco collection.

The new TAG Heuer Monaco Grand Prix de Monaco Historique Limited Edition features the race’s red-and-white color, but now includes a small silver classic car logo at the 1 o’clock position in honor of the Grand Prix de Monaco Historique race.

Additional race-imagery can be found on the caseback where TAG Heuer has printed the race’s logo on the inside of the transparent sapphire glass.

Inside, and visible through that caseback, TAG Heuer fits its in-house Caliber Heuer 02 chronograph movement, featuring a column wheel and a vertical clutch. The movement also offers an unusually long 80-hour power reserve. The new watch is to be made in a limited edition of 1,000, each of which is engraved with its unique number and the words “One of 1000”.

As is often the case with its limited editions, TAG Heuer is placing the new watch in its a themed package, which in this case is a red watch box decorated with a checkered racing flag. The new watch is available for pre-orders via www.tagheuer.com and in select TAG Heuer boutiques before its launch on July 27, 2020.

A scene from an earlier running of the Monaco Grand Prix Historiques, which was canceled this year due to COVID-19 concerns.

TAG Heuer is the Official Sponsor and Timekeeper of the Grand Prix de Monaco Historique as well as the Official Watch of the Monaco Grand Prix and the Official Watch Partner of the Monaco Top Cars Collection museum.

Price: CHF 6,700 (or approximately $6,885)

Specifications: TAG Heuer Monaco Grand Prix de Monaco Historique Limited Edition

(Reference CBL2114.FC6486, limited to 1,000 watches)

MOVEMENT: TAG Heuer Automatic Caliber Heuer 02 Manufacture automatic chronograph, 33 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 80-hour power reserve

FUNCTIONS: Chronograph with minutes and hours, permanent second indicator; date, hours, minutes; central chronograph seconds hand.

CASE: 39mm fine-brushed and polished steel, fixed bezel, sapphire crystal with Grand Prix de Monaco Historique logo printing on the back, polished stainless-steel crown at 3 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 meters, stainless-steel case back with limited-edition number engraving.

DIAL: Rhodium-plated red sunray brushed dial, rhodium-plated indexes and hour and minute hands with white SuperLuminova, red lacquered central hand, Grand Prix de Monaco Historique logo at 1 o’clock on the dial.

STRAP: Black calfskin leather strap, folding clasp in polished stainless steel

 

 

 

TAG Heuer in March debuted the third edition TAG Heuer Connected watch with a host of updates aimed at enhancing the watch’s sportiness and increasing the ability of the wearer to customize it.

            Now with two right-side pushers, the case and design of the three 45mm steel cases or the one blackened titanium-cased watch now largely echoes the brand’s more traditional chronographs. You’ll find recognizable TAG Heuer lugs (with both polished and brushed finishes), an angled ceramic bezel, rotating crown and screwed caseback, but all now teamed within a more traditional chronograph two-pusher case profile.

      TAG Heuer has also developed a new Sports app, complete with a much-requested heart rate monitor, to enhance the activities options for the new watch, powered by Wear OS by Google.

 

 

The back of the TAG Heuer Connected, showing new sensors.
             

      TAG Heuer has also updated the OLED touchscreen (protected by a scratch-resistant sapphire crystal) so that the wearer can choose from between five always-on faces inspired by TAG Heuer mechanical or digital dials.    

      

      With built-in GPS, the TAG Heuer Connected watches provide updated, highly detailed tracking for golf, running, cycling, walking, fitness and other sessions and access daily connected services. Using the app, wearers can personalize the watch’s appearance and its reporting and notifications capability. These include a three-hand version of the Heuer 02 manufacture movement skeletonized dial, a Carrera Heuer 01 dial, a liquid crystal-like display and an unusual algorithm-based neural network animation named Orbital.

One dial choice is Orbital,an unusual algorithm-based neural network animation.

      Interestingly, TAG Heuer has also provided an option pixel-intense “tribute” face inspired by the hexagonal nanotube structure of the TAG Heuer carbon composite hairspring.

      All the new watch faces can be set to these different dial options in a variety of colors.

     To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The steel versions of the watch feature a new, interchangeable bracelet system to accommodate a bracelet or strap. Here, TAG Heuer offers a choice of rubber straps in a classic black scale pattern with red stitching, perforated red, orange or khaki, all with a folding buckle. Each watch is fitted with a magnetic battery charger and comes with a travel pouch.

     The new TAG Heuer Connected watch is available to order, from select retailers all TAG Heuer boutiques, as well as online www.tagheuer.com.

iW Interview: Inside the New Connected

iW spoke with Stephane Bianchi, CEO of TAG Heuer and LVMH Watch Division, as  TAG Heuer was set to launch its latest Connected model. He told us more about how the new version differs from the previous model, and offered insight into the role of the smartwatch at the company.  

iW: How is the new TAG Heuer Connected a more intuitive (or different) experience for the user than the previous version? 

Bianchi: We have added an improved sport app. Each sport is very clear and obvious on the screen as you scroll. You can really see exactly what you want to do with your watch. You see the visual, then you click on it and you have everything you want. It is intuitive and it is fun, and it’s important to enjoy your sport activities. You can gauge whether you improve or just maintain, and this allows you to record your improvements.  We have made a good tool watch that is also very elegant.

What have you changed on the case and dial?

We changed many things. We have a slightly thinner case and a flat bezel. It is the same diameter but it is thinner with more refined lugs. It looks more like a traditional chronograph watch. If you place the Heuer 02 face on the watch, from a distance it even looks like our more traditional watch. It is made to wear everywhere. You can take it from a meeting at work directly into Central Park to go running.

This is a luxury watch that is still very good for sporting activities.  

Were there changes you made that resulted from requests made by consumers? 

The new heart rate sensor is the biggest change. This was a very big request from our users. The heart rate sensor also allowed us to vastly improve our running application within the new watch. And you will find tremendous improvements in the golf application.  This is something that I use quite frequently.

Is TAG Heuer reaching new consumer groups with the Connected?

Hopefully yes. This is big business for TAG Heuer. And it is additional business as it does not take business away from any of our other watch sales. We have found that seventy percent of our Connected watch buyers then went on to purchase a traditional TAG Heuer watch. They were first attracted to us with the Connected watch, and then they continued with us to purchase a more traditional model.  This is a very positive effect.

How important is customization?

Again, we are in the luxury world. That means you need to create a bespoke watch. This is very important for us.  This is not just a smart watch, it is your own watch.  If you want a steel bracelet, you can get one. If you want a colorful rubber strap you can do that to. It is up to you.  We have made this so you can use it on any occasion. The duality of this watch is fantastic, and that is what we were aiming for. When you have this on your wrist you can see and feel that it is very different from the Apple watch. It has to be.  We have to be TAG Heuer.

You’ll find recognizable TAG Heuer lugs (with both polished and brushed finishes), an angled ceramic bezel, rotating crown and screwed caseback on the new generation Connected.  

 

Which functions do you access most often on your own Connected watch? 

I use it most for messages, but also for running and for checking my heart rate.

How important will Connected watch sales be for TAG Heuer in the upcoming few years?

We don’t give numbers, but sales for us are a double-digit figure. Every year we seek to improve this, but of course our traditional watch business is our core business.