The latest MB&F M.A.D. 1 watch, the M.A.D.1 Time to Love, is a colorful meld of technology, optimism and artistic expression.

Teaming with French artist and avant-garde designer Jean-Charles de Castelbajac, MB&F has infused the M.A.D.1 design with the artist’s color pallet (red, blue and yellow) as well as his trademark use of upbeat phrases and text. 

Like its three predecessors in the accessibly priced series, the M.A.D. 1 Time to Love is a 42mm titanium-cased automatic watch characterized by a dial-side rotor that spins gleefully as its wearer moves.

Hours and minutes are displayed along the side of the case with revolving hour and minute cylinders, engraved and highly visible thanks to a liberal use of SuperLumiNova. 

MB&F has taken a reliable Miyota  821A automatic movement, flipped it upside down (in a reference to MB&F’s HM3 and HM8) and added a triple-blade, titanium and tungsten rotor with unidirectional winding (which MB&F explains is essential for easy, high-speed rotation).

For this latest edition, MB&F incorporates de Castelbajac’s colors in lacquer on the three rotor blades, one of which is heavier than the others to optimize spinning. A fourth color, bright green, is seen on the piece’s case-side hour disc.

Several thoughtful quotes from the artist also provide a personal touch to the piece. These include a quote on the base of the dial (“Ce trésor rare et précieux, c’est ta vie. Le temps vole de ses ailes blanches. Tu es le gardien de ton temps”. This translates into English as: “This rare and precious treasure is your life. Time flies with its white wings. You are the guardian of your time”.

In addition, de Castelbajac’s own handwriting provides the font for the hour and minute rings, while the crown features an engraving of an angel talking to the moon, a recurring theme for the artist.

The leather strap is embroidered with the name of the watch, ‘Time to Love’, and each timepiece comes with two straps – one in black and the other in white.

As with previous M.A.D. 1 offering, MB&F will launch the new 999-piece limited edition model via an online raffle, which for this model opens today (April 3) and will be live until until April 17.

Half of the pieces will be made available for the MB&F Tribe (registered collectors of MB&F pieces) and Friends (suppliers) on a first-come, first-served basis. The rest will be available to the general public using the same raffle system as before to ensure fair distribution.

Given the strong demand of previous models, we expect this new MB&F  M.A.D.1 Time to Love to sell out quickly. 

Price: $3,600.

Artist and designer Jean-Charles de Castelbajac (left) with MB&F founder Maximilian Busser.

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