Bulova has teamed with the Apollo Theater in New York to offer the new Special Edition Apollo Theater watch. The debut is part of the watchmaker’s Bold at Heart initiative in which Bulova partners with civic, arts and veterans’ organizations.

The new Bulova Special Edition Apollo Theater watch.

The new steel-bracelet, steel-cased, quartz-powered Apollo Theater watch is available in two sizes, 43mm and 32mm. The time-only watch boasts a contemporary edge-to-edge crystal with a red outline replacing a traditional bezel.

The red that frames the dial represents the bright red lights on the Apollo Theater marquee as it overlooks Harlem’s famed 125th Street. On the dial you’ll find a repeated “Apollo’ pattern appliqué that highlights the sign itself.

Bulova places a capital letter A on the solid steel case back, alongside the Apollo Theater’s name and its neighborhood. Price: $495 for either size.

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