Bulova has teamed with the Apollo Theater in New York to offer the new Special Edition Apollo Theater watch. The debut is part of the watchmaker’s Bold at Heart initiative in which Bulova partners with civic, arts and veterans’ organizations.
The new steel-bracelet, steel-cased, quartz-powered Apollo Theater watch is available in two sizes, 43mm and 32mm. The time-only watch boasts a contemporary edge-to-edge crystal with a red outline replacing a traditional bezel.
The red that frames the dial represents the bright red lights on the Apollo Theater marquee as it overlooks Harlem’s famed 125th Street. On the dial you’ll find a repeated “Apollo’ pattern appliqué that highlights the sign itself.
Bulova places a capital letter A on the solid steel case back, alongside the ApolloTheater’s name and its neighborhood. Price: $495 for either size.
Bulova expands its Frank Sinatra collection with two new automatic watches inspired by the watchmaker’s Bulova Date King, a 1960s-era collection.
The new Frank Sinatra Summer Wind collection, named after a Frank Sinatra song of the same name, consists of two 40mm casual time and date watches with clear 1960s style and more than a few Sinatra-inspired special accents.
Most notably, Bulova places a fedora, the Frank Sinatra collection’s trademark, in relief at the top of the dial. The orange seconds hand and orange hour markers (on the steel-cased model) are an ode to Sinatra’s favorite color.
One watch is cased in stainless steel case and features a black enamel dial and matching black leather strap with white top stitching. The second is cased in rose gold-tone stainless steel case and offers a grey enamel dial with matching grey leather strap with grey top stitch.
Inside Bulova fits an 8215 Miyota Automatic 3H Calendar movement, visible through an exhibition caseback. Bulova packages each watch in packaging inspired by a vinyl album box set with lyrics from five Sinatra songs.
Bulova’s Frank Sinatra collection features a series of watches named after songs made famous by the singer. It underscores the relationship between the singer and Bulova that started in the 1950s with the Frank Sinatra Show television program, also known as Bulova Watch Time, which the Bulova sponsored.
“We are proud to carry on our relationship with Frank Sinatra, including at the Frank Sinatra School of the Arts, which happens to be a New York school,” says Michael Benavente, U.S. Managing Director of Bulova. “Bulova has made a longstanding commitment to the support of music through various partnerships that help spotlight and encourage young musical talent to discover American music heritage and culture.”
Prices: $795 (steel) and $850 (rose-gold colored).
Accutron expands the color options within its groundbreaking electrostatic-powered Spaceview 2020 collection with three new models. These include a brown-dialed collaboration with the La Palina cigar company, a new dark grey-dial edition and a version with a full green movement plate with contrasting, darkened bridges.
With an openwork design, the Spaceview 2020 displays its dual electrostatic ‘turbines’ and accumulator framed by a clear bezel and connected bridges, all within a 43.5mm steel case. One model from the initial 2020 launch is cased in gold.
Retaining that original layout, Accutron commemorates the La Palina partnership by coloring the watch’s dial and outer ring brown and adding light green luminosity to the markers, hour and minute hands. Accutron then adds a cigar-friendly warm yellow second hand and a matching brown alligator strap to the new watch.
Finally, Accutron rolls the entire package into a humidor set with a cigar cutter and ten ‘Accutron blend’ cigars. The custom-designed humidor, which will hold a minimum of fifty cigars, is handmade by master craftsmen in the Nicaraguan region of Estelí.
The new Accutron x La Palina Limited Edition Spaceview 2020 watch is a limited edition of 222 pieces. Priced at $5,000, it is available for pre-order with a fall delivery.
Grey and green
Just prior to the La Palina debut, Accutron also added two new models the ongoing Spaceview 2020 collection.
The first new style boasts a smoke-grey open-work dial with signature Accutron green accents and transparent outer ring, light green super luminous markers, hour and minute hands and orange second hand. Finished on a matching stainless steel bracelet, the watch is priced at $3,850.
The second style features a new green dial treatment with transparent outer ring, grey bridges, light green super luminous markers, hour and minute hands and orange second hand. Offered on a charcoal calf leather strap, this model is priced at $3,450. Both watches feature a 43.5mm polished stainless steel case with domed scratch resistant sapphire crystal and water resistance to 50 meters.
The original Bulova Avigation Hack A-11 watch was issued to U.S. soldiers during WWII and was one of the first watches of its kind. Its dial was highly legible with luminescent numerals, hands and markers while its large crown and solid one or two-piece straps were ideal for constant wear.
The watch and many others like it were known as ‘hacking’ watches because soldiers could pull out the crown and stop, or ‘hack’, the seconds hand at the 12 o’clock position to synchronize their watches. With a now-small 32mm case, the original A-11 was specially made for navigation.
The new model retains the original’s clean dial and distinctive coin edge case while expanding its color options and, literally, its case size (now at 37mm). Bulova is purposefully differentiating the new Avigation A-11 Hack watch from the many other military watches in its collection with a more contemporary color combination, namely a blue dial with red accents on a brown NATO strap.
Bulova stamps the back of the new watch with the same Military Spec information seen on the original A-11. Inside the new Avigation Hack A-11 you’ll find a reliable automatic movement (Miyota 82S0 3-hand movement with hack feature) boasting a 42-hour power reserve. Price: $450.
Bulova has partnered with online gaming community and marketplace D-Cave to develop two new versions of Bulova’s digital-display Computron LED watch reboot.
Both new Computron D-Cave models include new visual concepts inspired by the gaming world, and one Special Edition features an exhibition mineral crystal case top that showcases a gaming circuit board.
The Computron is a futuristic trapezoidal-cased watch that Bulova originally debuted in the late 1970s and re-launched in 2019 with steel and gold-colored cases and blue or red LED displays.
These new models feature a sleek black IP stainless steel case with a mineral crystal that shields the LED’s luminous green accents. The front-facing green LED displays digital hours and minutes with a dual time function. Bulova attaches a black silicone strap with three-piece buckle to the case.
The special edition of the watch retains the black IP case but adds a gaming circuit board to the top and a green acid-etched case-side decoration inspired by computer towers. This special edition watch will be made available to those who also purchase an NFT via D-Cave.
Bulova will present the watch in a custom box with D-Cave design elements featuring a QR Code that will guide users to the dedicated Bulova-D-Cave space on Decentraland.
“For over 145 years, Bulova has been about innovating and exploring new worlds,” says Jeffrey Cohen, President of Citizen Watch America. “Through our partnership with D-Cave and the iconic Computron, Bulova interfaces with the metaverse and the gaming universe, allowing us to reach new consumers and opportunities.”