Watchmakers have been multiplying their automotive and motorsports collaborations in recent years. Here, we review a few prominent timekeeping/racing alliances.
By Y-Jean Mun-DelSalle
In this Part II of our four-part series outlining automotive-wristwatch partnerships, we highlight Casio and Ernst Benz.
Casio has been partnering with the AlphaTauri Racing Team since September 2020 and launched the second Edifice x AlphaTauri model last March.
Designed together with the F1 team around the theme of “speed and intelligence”, the super-sporty ECB-10AT in signature Scuderia AlphaTauri navy blue features a dial made of 6K carbon – a material used in racing car wings and floors – with the team’s logo engraved on the dial, caseback and band loop.
For men on the move, the timepiece includes a schedule timer function that syncs with a smartphone’s calendar app and also sets the watch to local time automatically.
Demonstrating its dedication to motorsports, Casio Edifice has also teamed with Honda Racing for the past three years, resulting in five Edifice x Honda Racing models, with the latest released last September.
That watch (EFS560HR-1A) sports a black Cordura strap with red accents to match the team’s emblematic colors, while its carbon-fiber dial mirrors the appearance of an asphalt racetrack and displays the Honda Racing logo, along with gold Edifice lettering to mark the model’s 20th anniversary.
Inspired by 1940s and 1950s aviator watches and the cockpit gauges that pilot, engineer and inventor Ernst Benz himself produced in the 1960s and ’70s, the brand is known for its timepieces that attest to its slogan: “Precision Instruments for Timekeeping”.
Ernst Benz and its affiliation with the world of motorsports evolved naturally from the field of aviation, according to Leonid Khankin, CEO of Ernst Benz. Both fields require accuracy, durability and performance.
“There is a natural connection between automotive timing and wristwatches, as wristwatches and chronographs were developed especially for aviators and timing cars,” Khankin notes. Both fields require accuracy, durability and performance and often share instruments. Benz was a gauge and instrument manufacture for two decades before creating his first wristwatch.
As the official timekeeper of the Nascar Coca-Cola 600 race, held last May at the Charlotte Motor Speedway, Ernst Benz presented the winner, Kyle Larson of Hendrick Racing, with a special edition of the Ernst Benz ChronoLunar Officer tool watch commemorating a decade since the ChronoLunar’s first release. Since it debuted, the ChronoLunar has become the best-known Ernst Benz collection, with the Officer being the most recent interpretation.
Larson’s prize ChronoLunar has been customized with Coca-Cola red details, a brushed stainless steel case, black dial and alligator strap with red top-stitching. It pairs a chronograph with calendar functions, while its 47-mm diameter size optimizes legibility.
Ernst Benz has also served as the official timekeeper of the Nascar AAA 500 at the Texas Motor Speedway, as well as the Nascar All-Star Race and the Roval 400 in Charlotte, for which it will renew its participation in October 2021.
“We take a personal approach when we partner with motorsports brands,” explains Khankin. “ We look at each race on a case-by-case basis to create watches directly themed to the particular event.” That approach, he adds, is recognized by the racers and the fans as more heartfelt and generates a strong bond between Ernst Benz and its partners.
“I’m extra proud that car guys love our watches,” Khankin adds.
Y-Jean Mun-DelSalleis a freelance journalist and editorial consultant who has lived on three different continents. She meets with inspirational individuals in pursuit of excellence: emerging and established artists, designers and craftsmen, engaging entrepreneurs and philanthropists, and the movers and shakers of the world today. She contributes regularly to regional and international titles such as Artsy, Asia Tatler, Design Anthology, Forbes, Portfolio, Robb Report, Shawati’ and Vogue, shining a spotlight in particular on art, architecture, design, horology and jewelry.
At the top end of G-Shock’s already premium MR-G series, the new G-ShockMRGB2000BS3A is a limited-edition ode to a samurai commander spirit known as Hana-Basara. Working from this theme, G-Shock combines a series of ultra-strong materials with hand-worked techniques to create the new titanium-cased MR-G watch.
For example, G-Shock uses a titanium alloy called Cobarion to make the bezel on the new watch. The material, which G-Shock says is four-times harder than pure titanium, also features a facet-cutting technique as applied by polishing artisan Kazuhito Komatsu. He polishes the facets with varying angles, leaving a bright finish. His work frames curved indices meant to echo the curvature of a Japanese sword.
Likewise, G-Shock has forged the watch’s titanium case from DAT55G titanium, which is said to be three times harder than pure titanium. On the side of the case you’ll find a brown arc-ion-plated ring set with a commemorative plate engraved with “25th LIMITED” to mark the 25th anniversary of the MR-G line.
The coloring across the watch’s dial and bezel also pay homage to the Hana-Basara. For example, G-Shock echoes the traditional Japanese hue kurogane-iro, or iron color, on the watch’s titanium band and screw-lock case back, paired with a newly developed, dark green DLC finish. G-Shock says that the color resembles the ironclad helmet and armor worn by Basara samurai commanders.
As expected with all MR-G models, G-Shock equips the new MRGB2000BS3A limited edition with its own Tough Solar Power, Super LED Light, Multiband 6 technology and Bluetooth connectivity (via the MR-G Connected app). This connection enables automatic time adjustment, world time displays and many other premium functions.
The new G-Shock MRGB2000BS3A (offered as a limited edition of 400 watches) is priced at $8,000.
In 1944, a Swiss engineer and employee of the Federal Swiss Railways named Hans Hilfiker created a clock that became the Official Swiss Railways Clock.
If you have ever traveled by rail in Switzerland you’ve seen the clocks at every station. Each is exceptionally easy to read with its white-dial, large black hands and markers and red seconds hand. That famous red seconds hand completes a rotation in 58 seconds and then pauses at the 12 o’clock mark for two seconds while the black minute hand jumps forward, starting its next rotation.
In 1986, this clock inspired the Bernheim family, which owns the Mondaine watch company, to turn the design into a watch collection — with official license from the Federal Swiss Railways. In 2013 Mondaine launched its Stop-to-Go watch collection comprised of watches that mimic the two-second-stop clock feature.
In 2017, Mondaine launched Essence, a so-called ‘watch of the future,’ with timepieces made with the latest in watch technology, along with seventy percent of the parts built from reusable materials.
International Watch recently interviewed Mondaine CEO Andre Bernheim about his company’s far-reaching sustainability programs. He offered updates on this topic with particular attention to Mondaine’s expansion of its Essence collection.
Below is our full interview.
International Watch:Mondaine is among the few brands with an easily identifiable and iconic design with the Swiss Railway watches. What strategies do you use to maintain and possibly increase the brand awareness and keep momentum in the business?
Andre Bernheim:The Mondaine station clock design is a Swiss icon and has remained unchanged since 1944. It first launched as a wristwatch and wall clock in 1986, and thanks to the minimalistic design is as modern as it was then. Mondaine continues to expand the collection, without jeopardizing its design.
For example, the Backlight technology, offering at-a-glance visibility in any lighting, on our Stop2Go and Giant series, is a simple but very effective and useful patent. SuperLuminova is applied on the back of the hands, so that it does not affect the design but allows the viewer to read the time in darkness, like a ghost light.
The other strong pillar of Mondaine is sustainability. Mondaine has been active in sustainability for almost fifty years. Our Essence collection is made of a castor-compound material (case and strap), alternative straps are made of recycled PET bottles and the gift box is made entirely of rPET bottles and can be used as a handy pouch.
All Mondaine watches are being produced in our own Swiss factory, where we generate up to eighty percent of the electricity needed for production with our photovoltaic system on our roof.
Our second family, Mondaine’s Helvetica collection, is another icon with a clean, minimalistic design paying homage to Latin word for Swiss (Helvetica is the Latin word for Swiss – what can be more Swiss than Swiss? Beside that it is the most used font in the world, created in Switzerland, of course).
Another innovation is our pay chip, a contactless chip, which consumers can insert easily into the strap, or a patented loop that allows them to have a hands-free payment device on their wrist.
The technology has been implemented in Switzerland, Netherlands, United Kingdom and Belgium since 2016, and we hope to introduce pay chip in the United States soon now that more and more consumers use contactless payment terminals in shops and department stores.
The new Essence collection integrates up-cycled and/or recycled materials. How and when was the decision made to use a more eco-friendly approach and assign this a unique line within the Railway series?
Mondaine has been focused on sustainability for over fifty years, so the Essence collection was simply an evolution of efforts. We saw the opportunity to expand on our sustainability efforts in 2015. We then produced the line and launched the Essence collection in 2016.
The cases are made of a castor oil compound, which is made up of seventy percentnatural materials. The straps come in different but sustainable materials, such as a castor-compound, recycled PET, cotton. Production of the watches is done using up to eighty percent solar energy. The gift box is made of recycled PET bottles as well and can be used as a mobile phone pouch afterwards.
With your new carbon neutral certification as well as the solar array producing eighty percent of Mondaine’s electricity, it’s clear that you’re addressing environmental concerns. With this in-mind, have you considered a rechargeable battery system (induction or port supplied) for your quartz watches to eliminate one-time use batteries?
Yes, indeed! The issue is that there has been no such movement available in Switzerland sincethe mid 1990s.However, back in the 90s we did produce a Mondaine railway design watch with solar cells. But we are working on something better and newer to continue our commitment to sustainability.
Are there other sustainability goals that Mondaine is working on?
We will always continue our path of becoming better, step by step. We are constantly reducing our CO2 footprint by improvements in the supply chain, using longer-lasting materials with lower footprint and more natural matter, reducing weight and volume of our gift boxes and using more sustainable packaging.
In 2020, we became entirely CO2 neutral, as one of the first watch companies worldwide, thanks to our reduction efforts and CO2 compensation by reforesting with Fairventures. One of our goals is to phase in the use of a leather alternative for straps, even though we are using leather from the meat production and not from so-called ‘leather cows’ which are bred for its leather only.
We do have many straps made of other materials already, such as rPET, cotton, rPET felt, and are currently testing alternative materials made of natural products which come extremely close to the touch and feel, and quality, of leather.
Is it more expensive to use up-cycled or recycled materials to make your cases?
It is, but cost increase is minimal. Our goal is to produce watches that are affordable, like our Essence collection, which is below $200, and prove sustainability doesn’t always need to be more expensive than materials that are not good for our planet.
Besides using better materials, we are also on our path from cradle to cradle – from raw material to the end of product lifecycle. Therefore, we introduced a watch-recycling program, probably again as one of the first watch brands to do so.
Consumers can return their old watches to our factory, and we will dismantle and dispose the components of the watch to recycling plants as good as possible. We not only take our watches back, but also other brands, except their plastic watches. We are planning to expand this service to the United States as well.
Other brands have developed straps made from various “trash” plastics using fishing nets or plastic bottles. Do you see this as an option for Mondaine?
We are looking at these developments, too. For the Mondaine brand, we are currently using recycled PET bottles for making nylon straps as well as felt. For Luminox, the other brand I own alongside my brother, we launched a watch last summer with a case and strap made of recycled ocean waste developed by the Swiss company TIDE.
Does Mondaine have any conservation or charitable partners that you’d like to highlight?
As mentioned above, we are supporting reforesting with Fairventures, which is doing really fantastic work, not only by reforesting in a bio-diverse way, but also involving the local people in a very economical way so that they can earn money now and in the future. For more information on who we support, please see our sustainability report.
I would like to add a word about green washing in the watch industry if I may, please. I am the head of sustainability at the Mondaine Group, beside the president of the board. I am deeply passionate and involved in this area. Unfortunately, the watch industry is far behind many others in this area but many realize that there is a need to be part of it.
With modern consumerism and pressure to be sustainable, consumers need to be wary of companies green washing. Green washing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound which happens often in our industry, unfortunately.
I am not saying we are the best or even good, but at least we are doing efforts to become better and better, step by step, along the supply chain, within our factory and headquarters for almost fifty years.
For this reason, I do strongly believe that we are one of or the most sustainable watch groups, and since 2020, we are CO2-neutral, again, probably as one of the first ones worldwide.
This is not only in some parts of our business. Our CO2 balance is calculated for all watch parts used, our factory operation, headquarters energy and our business travels.
We are continuously improving our CO2 emissions, along with the 3 R’s of sustainability, and compensate any CO2 we still create. Our sustainability report explains more about our sustainability path.
During these past few weeks, eyeing my wrist has been pleasurable – and relaxing. I’ve been wearing a Waldan Heritage Professional watch with an off-white dial, and this 40mm watch’s clean time-only face requests very little from my brain. I’m lulled by its familiar, soft color and plainspoken display, which immediately registers the hour, minutes and seconds…and then seems to back off.
Dress watches typically require only admiration from wearers and observers, and on that front Waldan’s classic design here clearly succeeds. And it’s not simply the open, track-free dial that delivers a clear message.
Waldan nicely frames all the Heritage Professional cases with a polished, two-level round bezel. These curves continue onto the relatively small, lightly brushed lugs that only slightly offer contrast to the watch’s polish.
That pleasing contrast, along with the blue seconds hand and the red ‘Ameriquartz’ logo, nicely accent the watch overall, but are careful to not overwhelm the eye. The luxurious Ambra Elbamatt leather strap, on the other hand, betrays Waldan’s strong sense of fashion, which is more blatant on the collection’s green-dial option.
But there’s more to the Waldan Heritage Professional than meets the eye – literally.
While you won’t see the Ameriquartz caliber inside the watch’s closed case, you’ll know that it will power the watch’s hands flawlessly for years.
Fine Timepiece Solutions, the Arizona-based manufacturer of the Ameriquartz movements that power all the newest Waldan watches, guarantees that its all-metal calibers are defect-free for a full five years. (In fact, asa founding member of FTS, iW Publisher Gary Girdvainis will attest to the ultra-high manufacturing processes that result in these movements. Just ask him.)
The fairly slim caliber means that Waldan’s entire Heritage Professional collection maintains a dress-watch-thin 8.6mm from top to back. This size means the 40mm case diameter seems a smaller on the wrist, which is preferable for a dress model. My Waldan fit effortlessly onto my small-ish wrist. It was comfortable at all times.
Waldan is introducing its Heritage Professional series with dials in four colors, including black, white, off-white and green. While I look forward to seeing additional dial color options in future debuts, the off-white model nicely fits my wrist, as I’ve noted, while also perfectly enhancing my mood. With its ability to satisfy both those demands, the Waldan Heritage Professional, priced at $299, is a bargain.
Specifications: Waldan Heritage Professional
Movement: American-made Ameriquartz Caliber 70200 quartz movement, all metal, hand made, assembled and tested individually in the United States. Fully serviceable and warrantied for five years.
Dial: Off White (OA variant) with black applied Arabic numerals, steel hands, black outer dial rim with applied SuperLuminova plots. Sunken and diamond-cut subdial above 6pm for sub-seconds register with small blue steel hand. Signed ‘Waldan, New York,’ ‘AMERIQUARTZ’ and ‘USA MOVT’.
Case: 316L stainless steel, two-piece, double stepped case with screw down back and anti-reflective-treated flat sapphire crystal. 40mm diameter x 8.6mm thickness x 20mm lug width. Mixed finish with polished case and brushed lugs. Knurled crown signed “W” with multi gasket system for 50 meter water resistance. Caseback signed.
Strap: Genuine Ambra Elbamatt brown leather, stainless steel buckle.
G-Shock vies for immortality as it debuts a watch within its luxury MT-G collection made with colors said to recall the Blue Phoenix, a bird sometimes called the Chinese phoenix and said to be a symbol of good luck, or more specifically immortality and rebirth.
The new G-Shock MTGB2000PH2 is a limited-edition steel and carbon watch with an eye-catching, rainbow-colored bezel and case. Its yellow to red IP-finished case flash atop a largely blue hue. These colors echo on the dial as well, along with purple, pink, orange and yellow accents.
G-Shock created the watch with two types of colorful IP finishing, with horizontal gradation on the bezel and vertical gradation on the case. The resulting color variation creates a set of unique patterns that vary from watch to watch, which means no two G-Shock MTGB2000PH2 models are the same.
The new watch continues G-Shock’s exploration of colorful IP-finished cases and bracelets. This latest example comes two years after G-Shock debuted the much-discussed rainbow-finished MTGB1000RB-2A, and more recently following the debut of several colorful Full Metal Series models. Only a few weeks ago, G-Shock upped the ante with the gold and rainbow-colored GMWB5000TR-9, the first titanium G-Shock with an all-mirror IP finish.
As an MT-G collection model, the watch offers a Bluetooth communication function that can automatically connect with the G-Shock Connected app. In addition, the full range of G-Shock technical and anti-shock structural features are also here, including a sapphire crystal, Carbon Core Guard structure and Tough Solar Power. Basic features include high-brightness LED illumination, dual time and chronograph.
The G-Shock MTG-B2000PH ($1,100) will be available beginning in June at G-Shock retailers, the G-Shock Soho Store, and gshock.com.
If the all-red G-Shock Full Metal (GMWB5000RD-4) watch G-Shock debuted in January was too showy for your wrist, perhaps you’ll prefer this slightly cooler, newly released luxurious rose-gold-plated edition of the classic square.
Like that watch, the new GMWB5000GD-4 carries on the look and feel of the original G-Shock DW-5000C with its classic square case shape and digital display. Now, G-Shock coats the solid stainless-steel case with a high-end rose gold IP finish, secured with a screw-on back.
G-Shock lets the wearer rest assured that the Full Metal watch’s fashionable good looks are accompanied with G-Shock technical features, including Bluetooth Connectivity via the G-Shock Connected app, and Multi-Band 6 Atomic Timekeeping for self-adjusting hour and date display virtually anywhere on earth.
The GMWB5000GD-4 also boasts an STN-LCD digital display that allows the wearer to easily read the dial from any angle. Casio’s Tough Solar Technology means the watch will charge itself even with low light exposure.
Additional technical specifications include: shock resistance, 200-meters of water resistance, Super Illuminator LED light, world time in 39 cities, stopwatch, daily alarms, countdown timer, 12/24-hour. formats and a full automatic calendar. The watch measures 49.3mm x 43.2mm x 13.0mm and weighs 167 grams.
The G-Shock GMWB5000GD-4 is priced at $600 and is available at select jewelers, the G-Shock Soho Store and gshock.com.
After updating its world timer and its Highlife collections in recent months, Geneva-based Frederique Constant now refreshes three models with the most basic time displays within its Classics collection.
Specifically, Frederique Constant has updated its Classics Index Automatic, Classics Quartz GMT and Classics Quartz, expanding these collections with eleven newly detailed models.
Classics Index Automatic
This collection now includes five new models. Frederique Constant has replaced two-part guilloché dials with cleaner, matte-finished blue, white or black dials. Instead of Roman numerals you’ll see applied hour markers, all of which have been bevelled and tinted with luminescent material. Formerly thin hands are now sword-shaped in an attempt to portray a geometric purity on the dial.
Four of the 40mm Classic Index Automatic models are cased in steel while one is made with rose-gold-plated steel (and a blued steel seconds hand). Frederique Constant powers all these new models with an automatic Sellita-based FC-303 caliber offering a power reserve of 38 hours. While one full-steel model features a blue dial and steel bracelet, the remaining watches are fit with a nubuck-finish leather strap in brown, black or blue. Prices start at 850 euros, or about $1,100.
Classics Quartz GMT
These travel-ready GMT models retain their easy-to-read dual-time dials. Three new 40mm steel-cased models now include a sunray-brushed dial and the required three hands for the hours, minutes and centrally set GMT hand. That second time zone indicator is tipped with a red arrow and points to the second time zone at a glance, calibrated to a 24-hour marker track encircling the dial.
These watches also make it easy to adjust both the local time and the second timezone. The wearer simply turns the activated crown in one direction to adjust the time zone and in the other direction to adjust the date.
Frederique Constant offers three new Classic Quartz GMT models: one with a gray dial and a brown nubuck-finish calfskin strap, another with a blue dial and a blue strap and a third, sportier variation with a black dial on a steel bracelet. Prices start at 695 euros, or about $830.
Finally, Frederique Constant now offers its most basic 40mm two-hand watch, with date, in a new blue or black dial model. Except for the lack of a seconds hands, these watches echo the look and finish of firm’s mechanical models with a sunray-brushed dial, polished case, applied hour markers doubled at 12 o’clock and nubuck-finish leather strap or three-link steel bracelet. Prices start at 595 euros, or about $700.
The new Luminox Bear Grylls Air watch, reviewed and approved by its adventurous namesake, is a tough 45mm steel aviation-style model with quartz-powered world time indications. And like Grylls, the watch is built to travel anywhere, through all extreme conditions, and remain highly reliable, precise and legible.
Luminox is well known for placing self-illuminated hands and bezel markers on its watches. The illumination, which emanates from micro gas tubes, remains bright for up to twenty-five years. Here, the primary hour markers, hands, and 12, 3, 6 and 9 numerals are illuminated.
As a world timer, the new watch displays twenty-four time zones, all indicated by cities named around the dial. Luminox tips the GMT hand with orange to more easily indicate a second time zone in any one of those cities. The 24-hour inner GMT ring is particularly tough, comprised of a hard carbon material (Carbonex) with an aluminum ring inlay.
And finally, Luminox equips the watch’s screw-down crown with an orange rubber ring for easier gripping. The same orange tone is evident all over the watch, notably on the dial logos, the GMT hand and even on the back of the watch. Water-resistance is suitably strong, rated to 200 meters.
The Luminox Bear Grylls Air joins the expanding Bear Grylls Survival collection, already feauring models within ‘sea,’ ‘land’ and ‘master’ categories. The newest offering can be purchased on either a Cordura strap or a Milanese mesh bracelet.
Prices:$695 (fabric strap) and $795 (steel mesh bracelet).
Patek Philippe this week enhances dial color options and adds metal choices within its feminine Twenty-4 collection. Three new Twenty-4 models, one a quartz-powered cuff model and two round-cased automatic editions, now offer new dial colors within the collection’s steel and rose gold offerings.
The manchette, or cuff-style Twenty-4 with a Patek Philippe quartz movement, which last year was updated with Arabic numerals, now includes a new version in rose gold with a chocolate-brown sunburst dial. The watch, Ref. 4910/1201R-001, has two rows of diamonds, applied Arabic 12, 6 and trapeze-shaped markers, and a hand-polished rose gold bracelet. Price: $44,947.
And within the Twenty-4 Automatic collection, Patek Philippe now offers two new 36mm round models, one in steel set with an olive-green sunburst dial (Ref. 7300/1200A-011) and the other in rose gold with a rose-gold sunburst dial (Ref. 7300/1200R-011).
Both dials are notably vibrant. The olive-green edition is particularly eye-catching, especially as framed by the two rows of diamonds. The olive-green dial Twenty-4 Automatic joins existing steel models set with gray sunburst and blue sunburst dials.
Patek Philippe fits both these Twenty-4 Automatic watches with its top-notch automatic caliber 324 SC, visible through a sapphire caseback and offering up to forty-five hours of power reserve.
If these dials look particularly luxurious, I commend your perception. Patek Philippe uses gold to build the Arabic numerals or markers on all the Twenty-4 models. The numerals and markers are then filled with a luminescent material. The date frames on the automatic models are also made from white gold.
The new watches join the other rose-gold Twenty-4 models (with two-rows of diamonds) with a chocolate-brown sunburst dial or a linen pattern dial.
Like the rectangular Twenty-4 watches, the round automatic models are fit with hand-polished bracelets in the same metal as the case. And both include Patek Philippe’s simple, secure (and patented) fold-over clasp, which is built with four independent catches. Price: $27,796 (steel) and $48,495 (rose gold).
Torgoen extends its adventure-watch focus from the skies to the sea with the new nautically based T43 Diver watch collection.
U.S.-based Torgoen, known for its extensive line of high-value adventure and aviation-themed quartz and automatic watches, combines many of the features found in its existing lines into the new dive watch collection. These features include bold, luminous markers, wide ratcheting bezels, solid steel bracelets, 200-meters of water resistance and sapphire crystals.
Torgoen offers five 44mm watches within the collection. They are marked with a choice among three bezel colors (black, red or navy bezel) and two dial hues (black or blue). And unlike many sport-watch vendors, Torgeon doesn’t make the choice between a steel bracelet and a silicone strap difficult because the price difference is only $10 ($285 for steel bracelet models and $275 for silicone strap models).
Even at this price, Torgoen is still able to provide small details on the watches you might not expect. These touches include an etched Torgoen logo on the inner case wall, a screw-down crown for extra water protection, and a custom two-layer dial.
Inside, Torgoen fits the well-known Ronda 515S quartz movement, which is built to handle the torque required to move the large hands of the T43 Collection. In addition, the Ronda caliber offers a power-saving mechanism whereby a pulled-out stem will reduce power consumption by approximately seventy percent, extending the watch’s battery life to a full two years.
Purchases of the T43 Diver Collection will be included in Torgoen’s partnership with Miracle Flights, the nation’s leading medical flight charity, which provides flights to families with children in need of life-changing medical care. A portion of proceeds from every watch sold on the brand’s site is donated to the non-profit organization.