Watches of Switzerland and Grand Seiko invite collectors to check out, online or in-person, the largest collection of Grand Seiko timepieces in the world at an exhibition space on Spring Steet in New York’s Soho neighborhood, just a few blocks from the Watches of Switzerland Soho boutique.
The watchmaker and the watch retailer have teamed up to launch the Nature of Time Experience, a gallery style display of new and rarely seen Grand Seiko watches alongside eight immersive and educational areas where guests (online and in-person) can learn about Grand Seiko craftsmanship.
The gallery, at 119 Spring Street, displays all Grand Seiko boutique collections, including the recently released Watches of Switzerland exclusive Toge Special Edition GMT, the complete Grand Seiko Nature of Time Collection, limited edition sixtieth anniversary pieces, and – in a U.S. exclusive – rare Grand Seiko watches made exclusively for the Japan market. All watches showcased at The Nature of Time Experience are available for purchase.
With special high-tech exhibits, the Nature of Time Experience will offer visitors the chance to learn how Grand Seiko designs and manufactures its mechanical, quartz, and Spring Drive movements.
“We’re extremely proud to open The Nature of Time Experience for Grand Seiko clients and all watch enthusiasts in the heart of New York City,” says Brice Le Troadec, president of Grand Seiko Corporation of America. “We are passionate about ‘redefining retail’ by creating this immersive, personalized, and safe experience for the watch collecting community.”
Grand Seiko explains that it designed the Nature of Time Experience to recall “the fleeting beauty of the “sakura” cherry blossoms. Based on the ancient Japanese philosophy of mono no aware – appreciate the beauty of ephemeral things – sakura season inspires celebration as well as contemplation.“
Later this summer visitors will also be able to visit a bar at the exhibit called the Takumi Lounge, which Grand Seiko designed in true Ginza-style.
The exhibit space is located at 119 Spring Street in SoHo and is open through the end of September. The Nature of Time Experience is open to walk-in visitors, but reservations are highly encouraged due to limited capacity. Masks and social distancing will be required.
Overview: Grand Seiko Nature of Time Experience
Dates: Now through September 30, 2020
Hours: Monday – Saturday 11 am – 7 pm; Sunday Noon – 6 pm
Address: 119 Spring Street, New York, NY 10012
Organizer: Grand Seiko Corporation of America
Partner: Watches of Switzerland
Phone Number: +1 646-693-0893