After Zenith successfully launched its website and e-commerce platform in Europe in May, the Le Locle watchmaker this week unwraps its online sales platform for the United States.
To start its online sales with a bang, Zenith creates a special limited edition (of 250) U.S. edition of its black ceramic Defy 21 El Primero. In addition to the dark 44mm ceramic case, the watch’s U.S. edition features new color visible through its open dial. The new model exposes the 1/100th-of-a-second El Primero chronograph movement with a special ‘electric blue’ color.
There’s more. Zenith is also including three matching straps with the watch. One strap is black alligator with a rubber backing and blue stitching, the second is made of black rubber with a “cordura” effect and blue stitching and the third is textured blue rubber.
The Zenith Defy 21 El Primero Black Ceramic watch is priced at $13,600.
Specifications: DEFY EL PRIMERO 21 BOUTIQUE EDITION (Limited Edition of 250)
Movement: Zenith El Primero 9004 automatic, 1/100th of a second chronograph movement, one rotation per second, one escapement for the Watch (36,000 VpH) and one escapement for the Chronograph (360,000 VpH ), TIME LAB-Chronometer certified, black movement finish, power reserve min. 50 hours, Blue mainplate on movement plus blue oscillating weight with satin finish
Functions: 1/100th of a second chronograph functions, chronograph power-reserve indication at 12 o’clock, hours and minutes in center, small seconds at 9 o’clock, central chronograph hand that makes one turn each second, 30-minute counter at 3 o’clock, 60-second counter at 6 o’clock
Case: 44 mm by 14.5mm black ceramic, domed sapphire crystal with anti-reflective treatment on both sides, transparent sapphire crystal case back, water resistant to 100 meters.
Dial: Black open worked with two different-colored counters. Hour markers: Ruthenium-plated, faceted and coated with black SuperLuminova, hands are ruthenium-plated, faceted and coated with black SuperLuminova
STRAPS: Three included: Black Rubber Strap with “cordura” effect, black alligator with a rubber backing and blue stitching, and textured blue rubber