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After Zenith successfully launched its website and e-commerce platform in Europe in May, the Le Locle watchmaker this week unwraps its online sales platform for the United States.

To start its online sales with a bang, Zenith creates a special limited edition (of 250) U.S. edition of its black ceramic Defy 21 El Primero. In addition to the dark 44mm ceramic case, the watch’s U.S. edition features new color visible through its open dial. The new model exposes the 1/100th-of-a-second El Primero chronograph movement with a special ‘electric blue’ color.

There’s more. Zenith is also including three matching straps with the watch. One strap is black alligator with a rubber backing and blue stitching, the second is made of black rubber with a “cordura” effect and blue stitching and the third is textured blue rubber.

The Zenith Defy 21 El Primero Black Ceramic watch is priced at $13,600.

 

Specifications: DEFY EL PRIMERO 21 BOUTIQUE EDITION (Limited Edition of 250)

Reference: 49.9001.9004/78.R916

Movement: Zenith El Primero 9004 automatic, 1/100th of a second chronograph movement, one rotation per second, one escapement for the Watch (36,000 VpH) and one escapement for the Chronograph (360,000 VpH ), TIME LAB-Chronometer certified, black movement finish, power reserve min. 50 hours, Blue mainplate on movement plus blue oscillating weight with satin finish

Functions: 1/100th of a second chronograph functions, chronograph power-reserve indication at 12 o’clock, hours and minutes in center, small seconds at 9 o’clock, central chronograph hand that makes one turn each second,  30-minute counter at 3 o’clock,  60-second counter at 6 o’clock

Case: 44 mm by 14.5mm black ceramic, domed sapphire crystal with anti-reflective treatment on both sides, transparent sapphire crystal case back, water resistant to 100 meters.

Dial: Black open worked with two different-colored counters. Hour markers: Ruthenium-plated, faceted and coated with black SuperLuminova, hands are ruthenium-plated, faceted and coated with black SuperLuminova

STRAPS: Three included: Black Rubber Strap with “cordura” effect, black alligator with a rubber backing and blue stitching, and textured blue rubber

Ulysse Nardin has partnered with Ocearch, a scientific organization that works with researchers and educational institutions to better understand the movement and habits of sharks.

The Le Locle watchmaker has historically manufactured marine chronometers and has even more recently released dive watches symbolized by the shark. The new partnership means Ulysse Nardin will financially back Ocearch’s mission and assist researchers in their work and provide resources to better understand the shark’s role in the ocean’s fragile ecosystem.

Ulysse Nardin U.S. brand president François-Xavier Hotier says he has wanted to align the brand with a nonprofit marine life conservation organization since he started with the watch company in 2018.

Ulysse Nardin U.S. President Francois-Xavier Hotier

“Ocearch’s passion and their commitment to the shark species equaled that of our company’s and I knew Ulysse Nardin could make a positive impact toward their, and truly our, collective mission to save the shark species and therein help balance the ocean’s delicate ecosystem,” he said in a press release.  

“In speaking with François-Xavier Hotier we came to realize, not only our shared passion for the impact of shark-based research but of the importance of doing good work for good,” says Chris Fischer, founder of Ocearch. “We rely on companies like Ulysse Nardin to help raise awareness for our mission and look forward to working with the team behind the scenes and on future research expeditions.”

Ulysse Nardin will support Ocearch on its upcoming expeditions and work together to raise awareness around marine research. The organization is currently planning two expeditions for the end of 2020. The first will take place August 5-20 in Massachusetts and the second from September 3-28 in Nova Scotia.

Recent Ulysse Nardin dive models that pay homage to different shark species include two limited editions, the Diver Chronograph Hammerhead Shark and the Lady Diver Great White. Both are pictured below.

The Ulysse Nardin Diver Chronograph Hammerhead Shark Limited Edition. Hammerhead Shark Limited Edition. The watch is offered with a titanium or rose gold case and with rubber or fabric strap.

 

 

The Ulysse Nardin Lady Diver Great White. The watch has a domed crystal and a concave unidirectional bezel and its dial is designed to look like the granular skin of a great white shark.

 

 

Caseback view of the Ulysse Nardin Lady Diver Great White Limited Edition.

As Zenith prepared for last year’s fiftieth anniversary celebration of El Primero, its premier automatic chronograph, the Le Locle watchmaker sifted again through the cache of tools and prototypes slated for destruction in 1975, but preserved at the time by the forward-thinking Charles Vermot.

There, amid piles of boxes, Zenith found another version of its now well-known Chronomaster tri-color dial. But instead of the grey, black and blue subdials, the discovered prototype featured three different shades of blue.

And while Zenith says it has no records of these blue tri-color dials, the watchmaker has determined that they were part of the original prototype dials for the El Primero A386 in 1969 featuring a 38mm steel case.

New and Blue

This past week Zenith debuted the Chronomaster Revival Manufacture Edition, a production model Chronomaster cased in the El Primero A386 steel case and using the all-blue-subdial design on its dial. Of course, inside Zenith is placing its El Primero high-frequency automatic chronograph with column wheel.

Echoing earlier Revival models, Zenith is reproducing the recently discovered dial within the 38mm case (with pump-style pushers) paying close attention to the blueprints of the original. These Revival models will be cased in steel rather than in gold however, making them more affordable than the A386 Revival editions from 2019. 

Zenith adds that this release will be the final Revival model to feature the A386 case style and size.

The watchmaker will make the new Chronomaster Revival Manufacture Edition available for six months only on its pending e-commerce site (slated to open June 30) and then only at its Le Locle manufacturing facility after it reopens to the public for visits.

Zenith is producing special packaging for the watch. It will look like a book, and on its cover you’ll see a blueprint of the Zenith manufacture. Inside, Zenith adds a comic book about Charles Vermot. Price: $8,700

Specifications: Zenith Chronomaster Revival Manufacture Edition

(Reference: 03.Z386.400/60.C843)

Movement: Zenith El Primero 400 Automatic, 36,000 vph frequency, 50-hour power reserve.

Dial: White-lacquered dial with three shades of blue counters. Hours and minutes in the center, small seconds at nine o’clock. Chronograph: central chronograph hand, 12-hour counter at six o’clock, 30-minute counter at three o’clock. Tachymetric scale. Date indication at 4:30. Rhodium-plated hour markers, faceted and coated with SuperLuminova. Hands are white, faceted and coated with Super Luminova.

Case: 38mm steel

Bracelet & buckle: Blue alligator leather strap with protective rubber lining. Stainless steel pin buckle.