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El Primero

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By Gary Girdvainis 

Since it first launched, Zenith’s Chronomaster Sport has seen a variety of cases, dials, sizes and colors. Today, Zenith is releasing a collaboration on a new Chronomaster Sport with brand ambassador Aaron Rodgers, four-time NFL MVP and future football Hall of Fame quarterback.

The new Zenith Chronometer Sport developed with Aaron Rodgers.

Taking on the New York Jets team color, “Gotham” Green (pantone – PMS 7484 C), Zenith’s newest member of the Chronomaster Sport series keeps all the quality points and construction of its 41mm predecessors – this time in the affiliated garb of the brand’s favorite pigskin protagonist.

The El Primero Striking Tenth, which Zenith debuted in 2011, elevated the chronograph function to a logical zenith in human-actuated interval timekeeping. Zenith did this by taking the already high-speed El Primero movement beating at ten beats per second and adding a center chronograph seconds hand that moves along in 1/10th seconds intervals when actuated.

This finite timing, which breaks the second into tenths, is really at the very peak of human reaction time and represents both technical prowess and logical functionality. Of course there are mechanical watches that divide the second into hundredths, or even thousands, but when the best human reaction times to stimuli are at about .15 seconds, dividing the second into such small increments is more an example of technical achievement than actual useful functionality.

In addition to sporting the Gotham Green dial and bezel, this limited edition also has Aaron Rodgers’ logo engraved on the sapphire crystal back. Price: $12,800. 

See www.zenith-watches.com for more details. 

Here’s my take on the new watch:

 

Zenith donates a pink El Primero Chronomaster for a June 10-11 Phillips auction in support of the Susan G. Komen breast cancer awareness organization.

The Zenith Chronomaster Original Pink, Unique Piece for Susan G. Komen.

The auction will be held in person in New York City or online, with 100 percent of the proceeds donated to Susan G. Komen to help fight breast cancer and raise awareness. Komen advocates for patients, drives research breakthroughs, improves access to high-quality care and offers direct patient support and information.

The upcoming auction continues Zenith’s advocacy for breast cancer awareness. It follows the launch of the Chronomaster Original Pink edition in October 2022, which raised funds for Susan G. Komen, and enhances awareness to the cause also championed at the recent Zenith Meet the DreamHers event held in Singapore.

“Supporting Komen, with its rapport and incredible impact, is a partnership of great significance for Zenith,” notes Zenith CEO Julien Tornare.

“The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”

The Zenith Chronomaster Original Pink, Unique Piece for Susan G. Komen watch is a one-of-a-kind 38mm steel edition of the famed El Primero-set watch and includes diamond-set lugs similar to the Zenith A386. Inside Zenith fits its  Automatic El Primero 3600, with the unusual 1/10th-of-a-second chronograph function.

The watch’s metallic pink dial honors the color globally associated with breast cancer awareness. Zenith will add an additional strap (of the winner’s choice) to the package and will supply a certificate stating the watch’s uniqueness.

Phillips is estimating an $8,000 to $16,000 auction price. 

 

Louis Vuitton celebrates two decades with its signature watch collection. 

When Louis Vuitton debuted its Tambour collection twenty years go, watches made by international fashion houses were primarily quartz-powered and mass-produced. With a few exceptions, notably Cartier, Chopard, Hermès, Gucci and Dior, global clothing and accessories makers have historically found the high-end watchmaking market too challenging to enter and succeed, beyond launching a few novelty pieces or as a partner with an existing Swiss maker.

The new Louis Vuitton Tambour Twenty.

But with Tambour, Louis Vuitton entered into high-end watchmaking with serious intent and long-term goals that, twenty years later, have successfully steered the fashion house to be recognized as a peer among the world’s leading makers of high-end watches.

Tambour Twenty

To celebrate the importance of the Tambour collection to its success as a high-end watchmaker, Louis Vuitton this year launches the Tambour Twenty, a limited edition chronograph of 200 pieces that pays tribute to the original Tambour.

For the limited edition, Louis Vuitton revives the original Tambour’s deep, flared steel case that widens at its base (tambour is French for drum).  The celebratory watch is again engraved around its 41.5mm case with the twelve-letter Louis Vuitton name, with each letter corresponding to each hour marker.

The celebratory watch is again engraved around its 41.5mm case with the twelve-letter Louis Vuitton name, with each letter corresponding to each hour marker.

And as on the original series, the new limited edition model features a sun-ray brushed brown dial that displays seconds with a long yellow hand colored to echo the threads Louis Vuitton utilizes in much of its leatherwork.

While ETA-based movements powered the original Tambour time-only and GMT models in the premiere series twenty years ago, Louis Vuitton strategically teamed with its sister company Zenith to supply the base movement for the first Tambour chronograph.

That movement, the LV277, based on a Zenith El Primero caliber, again powers the new watch, offering the high-frequency, tenth-of-a-second precision built-in to Zenith’s famed series. Louis Vuitton has placed a 22-karat-gold rotor on the movement, which offers fifty hours of power reserve.

Watch enthusiasts will recognize all the features that made the Tambours design so unique,” says Jean Arnault, marketing and development director for Louis Vuitton watches. “While this limited edition is a true concentrate of everything that made this watch stand out, it also boasts brand new features that will set it apart for collectors.”

Many guises

Louis Vuitton has utilized its Tambour case as a base for various models during the past two decades. Most Louis Vuitton sports watches were built within the Tambour case, notably the many nautically themed models that were made to accompany the Louis Vuitton Cup yacht races.

From 2009, the Tambour Spin Time’s self- winding LV119 calibre with Spin Time and GMT function was developed and patented by La Fabrique du Temps Louis Vuitton.

In a more complicated realm, you might also recall the Tambour Spin Time (2009) which displayed time using rotating cubes instead of clock hands and indexes, or the Tambour Mystérieuse (2010), the result of La Fabrique du Temps and Renaud et Papi teaming to devise a full ‘floating’ movement with no apparent links to the case or winder.

The Tambour Moon Mystérieuse Tourbillon Volant 3, from 2018. Encased in a 45mm diameter white gold case, it has an 8-day power reserve thanks to a double barrel.

La Fabric du Temps 

In 2011, after working closely with Louis Vuitton for several years, Geneva-based movement fabricator  La Fabrique du Temps (with master watchmakers Michel Navas and Enrico Barbasini) became part of Louis Vuitton.

Inside La Fabrique Du Temps Louis Vuitton.

Since then, the watchmaker has continued to offer an impressive series of creative and often very complicated timepieces, most of which are fit within a Tambour case. Even Louis Vuitton’s acclaimed entry into the smart watch market, the Tambour Horizon Light Up, is built within a Tambour frame.

The Tambour Horizon is Louis Vuitton’s smart watch.

The Tambour case, however, has not remained static throughout its tenure. In 2014, Louis Vuitton launched the Tambour Evolution with a more traditional 45mm round case. Two years later a thin Tambour case framed the Tambour Slim, which also featured the watchmaker’s first watch with an in-house tourbillon.

The 2013 Tambour Slim Monogram in Pink Gold.

In what was perhaps the most unusual iteration of the Tambour shape, Louis Vuitton’s Tambour Moon (2017) retained the signature Tambour round case but reversed its arc. The new concave case essentially created a second Tambour shape, which Louis Vuitton capitalized on in 2020 with the Tambour Curve. That watch features a titanium and carbon case that Louis Vuitton then fit with a phenomenal Geneva-Seal-certified flying tourbillon caliber.

The 2020 Tambour Curve Flying Tourbillon has an innovative LV108 mechanical movement treated with black PVD, with 80 hours of power reserve and a flying tourbillon regulator.

Louis Vuitton earned one of the watch industry’s most important accolades last year when its Tambour Carpe Diem received the Audacity Prize at the Grand Prix dHorlogerie de Genève. As an encore, the Louis Vuitton Tambour Street Diver won the year’s GPHG Divers Watch Prize.

The Tambour Carpe Diem received the Audacity Prize at the 2021 GPHG. It combines a mechanism with jumping hours, retrograde minutes and a power reserve indicator.

Louis Vuitton offers the Tambour Twenty as a limited edition of 200 watches, each priced at $17,800.

 

Interview: Michel Navas, Master Watchmaker at La Fabrique du Temps Louis Vuitton

What level of watch manufacturing is being done at La Fabrique Du Temps?

Louis Vuitton purchased La Fabrique du Temps in 2011, and now we are in Geneva in the cradle of watchmaking. We have all the tools and skills to create magnificent pieces. From amazing, complicated watches to simple watches. 

We have watchmakers, enamelers and most recently enamelers for dials. As you may know LVMH and Louis Vuitton both love artisans. So many other brands don’t have this kind of operation. 

We are a company of 125 people, we have twenty watchmakers, eight engineers, four casing engineers, two designers and ten dial makers. We have a workshop for electroplating so we can make rose gold, yellow gold, rhodium. 

Do you also do work for outside brands?

We cannot. We work strictly with Louis Vuitton and we certainly have plenty of work to do. Within the LVMH group we also have TAG Heuer, Hublot and Zenith and sometimes we will meet. But we concentrate our spirit and our minds on Louis Vuitton.

What are some recent additions to the factory?

We recently worked with in enameler Anita Porchet. And if there are some other artisans that we need we will try to add them to our capabilities. Very soon we will add an expert engraver in the house.

One of the reasons we are in Geneva is to obtain the Geneva Seal. We received that Seal in 2016 and we are very proud of it. It is difficult to obtain and it is difficult to keep. And we have to finish all of our components by hands, even the screws. Everything must be polished, angled and finished by hand. In addition, each watch has to go to the Geneva Seal offices for two weeks.

Do you see expanding other collections beyond Tambour?

Now we celebrate the twentieth anniversary of our Tambour watch, but we do have the Voyager collection, the Escale, and various Tambour variations. Tambour is our iconic case, it is pure and elegant. It looks simple, like a drum, but it is quite complicated. The shape is a perfect ambassador for Louis Vuitton. 

My first project with Louis Vuitton was with the Spin Time. When we finished the first prototype, we realized again the importance of the Tambour case shape. The three dimensional Spin Time fits perfectly with the Tambour shape. And today we have different models of the Spin Time, including with the Escale shape case.

We try to offer our clients a different type of watchmaking that includes the best traditions inside the watch but also has the Louis Vuitton touch on the outside.

For me the Tambour case shape is the Louis Vuitton archetype. It will always remain in our collection.

Will you re-create the original Monterey case from Louis Vuitton?

I love this case. I like how it is smooth on the wrist so maybe I will speak to my designer about that. 

What would you like our readers to know about Louis Vuitton watches?

Louis Vuitton is quality and craftsmanship, audacity and high quality, and you cannot find this combination elsewhere. For example when we developed the minute repeater in our Tambour case, this was a premiere because you have a second time zone, just managed by the crown, which you put in the second position. Our World Time is a world time watch without hands, and in the Spin Time, showing the time using cubes is also a world premiere. 

Are you already planning for the next anniversary?

Louis Vuitton fashion and leather making can move more quickly than our high watchmaking. We are always working two, three and four years ahead of time, but we have to be patient. You will be surprised by our high watchmaking.

—Interview by Gary Girdvainis

Zenith reprises its partnership with Argentinian-Spanish optical artist Felipe Pantone to create the new Defy Extreme Felipe Pantone, a limited-edition colorful chronograph with a metallic dial that reflects light with micro-engraved iridescence.

The new Zenith Defy Extreme Felipe Pantone.

Pantone combines color, metallic components and mathematically conceived shapes to generate optical illusions on the Defy’s dial. 

To create the dial’s colorful effect, Zenith reproduced a process Pantone has used frequently in his Planned Iridescence art installations.

Zenith technicians started with a clear sapphire disk as the dial’s base and then applied hidden, micro-engraved patterns measuring only 100 nanometres deep. The patterns reflect light, creating a rainbow of colors that shift with the light.

You’ll see shifting colors on the hands as well. Zenith finishes the chronograph’s minute counter with a graduated scale of colors, where each minute is segmented by a different tone. The chronograph’s second counter mimics a moiré effect with its thin, concentric black and white lines.

More colors

At Pantone’s direction, Zenith also made the watch’s dodecagonal bezel and its pusher protectors from translucent blue YAS (yttrium aluminosilicate), a crystalline glass material comparable to synthetic sapphire. This adds more color to the watch, beyond the dial. Just outside the bezel, the four corners of the case are engraved with “FP#1”, a signature for “Felipe Pantone El Primero”.

Zenith then matched that translucent blue with an equally translucent blue silicone strap. Zenith also includes a polished steel bracelet and a black Velcro strap with the watch.

Pantone also demonstrates his chromatic-based style on the watch’s El Primero high-frequency chronograph movement. He advised Zenith to apply the gradient rainbow 3-D PVD coloring used on the watch’s hands to the star-shaped rotor.

As a reminder, the El Primero movement inside the Defy Extreme series is one of Zenith’s most complicated. It features two independently driven regulating organs, beating at 50Hz for chronograph and 5Hz for the timekeeping.

Zenith offers the Defy Extreme Felipe Pantone as a limited edition of 100 pieces, available exclusively at Zenith boutiques and online. Price: CHF 29,900.

Optical artist Felipe Pantone at work.

 

Specifications: Zenith Extreme Defy Felipe Pantone

(Reference: 03.9100.9004/49.I210)

Movement: El Primero 9004, 1/100th-of-a-second chronograph, one rotation per second for the chrono hand, one escapement for the watch (36,000 VpH – 5 Hz); 1 escapement for the chronograph (360,000 VpH – 50 Hz). Certified Chronometer, power-reserve of 60 hours.

Functions: Hours and minutes in the center. Small seconds at 9 o’clock. 1/100th of a second chronograph: Central chronograph hand that makes one turn each second; 30-minute counter at 3 o’clock; 60-second counter at 6 o’clock; Chronograph power-reserve indication at 12 o’clock.

Finishes: Ruthenium colored main plate on movement + special “Rainbow” PVD-colored oscillating weight with satined finishings.

Case: 45mm polished steel & blue YAS, water resistant to 200 meters.  

Dial: Tinted sapphire with Felipe’s iridescent effect artwork pattern,  Rhodium-plated, faceted and coated with Beige SuperLuminova hour markers and  Rhodium-plated, faceted with “Rainbow” PVD coating & SLN C1 hands. 

Bracelet: Transparent blue Rubber. 2 straps included: 1 rubber with folding buckle & 1 Velcro, stainless steel folding clasp.

Price: CHF 29,900. 

Zenith’s third special edition Defy Extreme, with copper brown accents and recycled components, commemorates the watchmaker’s role as a partner of Extreme E electric rally racing and its latest race in the Atacama Desert in Chile.

The new Zenith Defy Extreme E Copper Prix.

Zenith unveils the new watch, called the Defy Extreme E Copper  Prix, alongside the Chilean copper mines that dot the South American desert where the next Extreme E championship races are underway.    

Based on Zenith Defy Extreme Carbon, a lightweight carbon-cased high-frequency chronograph series, the new watch incorporates recycled elements from championship race environment within its strap and packaging, all echoing the coppery-brown official race color.

 

Zenith has infused materials of Continental CrossContact tires used in the first season’s races into the watch’s Velcro strap. Zenith will also deliver the watch with two additional straps in black rubber and black Velcro, which can be easily swapped without any tools.

The case for the watch is made using components from E-Grip recycled tires while the plate covering for the box is made from parts of an Extreme E racing tarpaulin.

 

Zenith creates the 45mm Defy Extreme E Copper X Prix edition with carbon fiber pushers, crown and case, all protected with a twelve-sided bezel made of micro-blasted titanium. The watch’s openwork, multi-layered dial is built with tinted sapphire crystal embellished with coppery-brown accents meant to evoke the copper mines of the Chilean desert.

Inside Zenith fits its El Primero 9004 high-frequency chronograph movement, which offers 1/100th-of-a -second time measurements with two independent escapements. One beats at 5Hz (36,000 VpH) for timekeeping while the second vibrates at 50Hz (360,000 VpH) to activate the chronograph function. Zenith makes the nicely finished movement, a certified chronometer, visible through the sapphire display back, which is emblazoned with the Copper X Prix logo.

Zenith will release the new Defy Extreme E Copper X Prix as a limited edition of twenty. Price: $27,100.