Through a new in-store digital application, Bulgari watch customers can now design their own Bulgari Octo Roma Naturalia, a 44mm manual-wind watch with a tourbillon and eye-catching stone-set bridges and mainplate.
The Bulgari app, called Maestria, allows the budding watch designer/owner to choose from three decorative natural stones: onyx, lapis lazuli and malachite. Any of these three stones can be placed onto the Octo Roma Naturalia’s skeletonized bridges/markers and on the mainplate within a rose gold, titanium or platinum case.
Available since April at Bulgari boutiques, and planned for the brand’s high-jewelry events in the future, the Maestria process starts when a Bulgari salesperson logs on and leads the customer through a series of steps that offer the customer a choice of stone, case material, case setting (including diamonds) and any engraving on the back.
Bulgari explains that once the design is chosen, its watchmakers will select the customer’s favored stone, which will then be hand cut and polished. When this step is complete, watchmakers will then insert thin slices of the same stone onto the skeletonized components as both markers and as the watch’s mainplate.
An additional slice of the chosen stone will also be inserted into the movement itself. All watches will be set with the Bulgari manual-wind caliber BVL206 with flying tourbillon. 
In all, Maestria will offer the customer thirty customizable variations of the Octo Roma Naturalia. Base prices: $89,000 (onyx in titanium), $129,000 (malachite in rose gold) and $243,000 (lapis lazuli in platinum with diamonds).
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