Porsche Design echoes its dashboard clock with a set of chronometers.
To complement the Sport Chrono Porsche Design clock designed for Porsche Panarama and the Porsche Taycan car interior, Porsche Design in the past year introduced a matching the Sport Chrono wristwatch collection.
The line, while not brand new, is impressive. It includes three models that closely match the automotive clock, complete with a small seconds subdial (above), plus one additional model boasting a flyback chronograph.
As with the clock, the operative word is chrono – for chronometer. While only one of the two models is a chronograph, both are officially certified COSC chronometers, with all the enhanced precision that certificate confers.
With its small seconds subdial at six o’clock as on the dashboard timer, the three-hand Sport Chrono Subsecond is 42mm titanium watch offered with either a black, blue or brown dial. Each dial comes with a color-matched rubber strap.
Inside these watches Porsche Design fits its estimable in-house developed Porsche Design caliber WERK 03.200.
While the Sub Second chronometer models feature closed case backs, the chronograph model boasts a clear sapphire case back. This wise choice offers a clear view of Porsche Design’s eye-catching caliber WERK 01.100, with its Porsche-centric P-Icon design.
Other classic Porsche Design features include an anti-reflective sapphire crystal, a leather strap made from Porsche interior leather and a titanium folding clasp with safety push buttons.
Prices: $4,750 (Sport Chrono Subsecond) and $6,150 (automatic chronograph).
The pioneering independent watchmaker has re-designed its existing UR-100 to incorporate color-coded indicators designed to give the viewer the ability to track the Space Shuttle program’s typical launch and landing sequences. These are visible through apertures that also show the approximate location of the Shuttle at each phase of launch and landing.
Thus, on the new titanium and steel-cased Urwerk 100V P.02, green represents the shuttle on Earth. Blue indicates the shuttle traveling through the Earth’s sky or lower atmosphere. Red represents the upper atmosphere and black indicates time in low earth orbit.
Where the standard Urwerk UR-100V tracks the kilometers traveled on the equator in twenty minutes, and the kilometers the earth covered around the sun in the same period, the new edition takes a different approach. It re-configures the dial’s two lateral apertures to track the process and timing of the Space Shuttle’s launch and landing.
The partnership is Urwerk’s first collaboration with an organization or individual other than a watchmaker (and one whiskey maker). The joint effort was spurred by life-long admiration for the Space Shuttle and space travel by Urwerk co-founders Martin Frei and Felix Baumgartner, and by Asher Rapkin and Gabe Reilly, founders of Collective Horology, a California-based collector group.
“We loved URWERK’s use of orbiting satellite hours and minute hands for the UR-100 SpaceTime launched in 2019, but we saw an opportunity to tell a different story,” says Reilly. He adds that he imagined how Urwerk might create a watch that was a tribute to the Space Shuttle prototype Enterprise.
Collective Horology and Florida-based Goldsmith & Complications, the watch’s official authorized dealer, will donate $50,000 dollars from the proceeds of this project to the Intrepid Museum in New York City.
The new Urwerk UR-100V P.02 is available to existing and new Collective Horology members. This will be a limited edition of twenty pieces. Price: $62,500.
Specifications: Urwerk UR-100V P.02
Movement: Self-winding UR 12.02 movement with the winding rotor governed by a Windfänger airscrew. Materials include satellite hours on beryllium-bronze Geneva crosses; aluminum carousel; carousel and triple baseplates in ARCAP alloy. Forty-eight hour power reserve. Finishing: Circular graining and sanding, shot peening; chamfered screw heads; hours and minutes painted in SuperLumiNova.
Displays: Satellite hours and minutes; space shuttle sequence of events indications.
Case: 41mm by 49.7mm by 14mm titanium and stainless steel with a gun metal PVD finish. Sapphire crystal and thirty meters of water resistance.
The new Franck Muller Skafander integrates a diving theme with a tonneau-shaped case – a combination rarely seen among marine-focused watch designs. Because divers require a unidirectional rotating bezel to assess correct dive time, watches for divers typically utilize a round case built with a round bezel.
Here, Franck Muller has devised a functional round diver’s bezel, but has placed it inside the Skafander’s large tonneau case, a shape deeply familiar to aficionados of this iconoclastic independent watchmaker. Once set and locked, the Skafander’s dive time is secured with a clearly labeled lock, which insures that the bezel won’t be accidently altered.
While not an officially certified dive watch, the Skafander will retain its water resistance to 100 meters, which allows wearers full, worry-free use while at the beach, boating – or in the pool.
Franck Muller offers the Skafander in a range of case metals, including titanium, steel and rose gold, all with a semi-skeletonized dial that allows a view into the automatic movement below.
Skippers might prefer the highly visible titanium-cased models with blue or yellow accents, or even the blue-accented watch cased in steel. We suspect the boat’s owner, however, might opt to the ritzier rose gold model.
Price: CHF 14,800 (about $16,100, for titanium models only).
Specifications: Franck Muller Skafander (titanium case edition)
Case: 46mm x 57mm x 15.60mm titanium with black PVD treatment. Water resistant to 100 meters.
Movement: Automatic, offering 42 hours power reserve.
Dial: Unidirectional internal rotating bezel indicating the diving time. Half-openwork movement in the center.
Strap: Blue rubber. More colors available with steel and gold models.
At the top end of G-Shock’s already premium MR-G series, the new G-ShockMRGB2000BS3A is a limited-edition ode to a samurai commander spirit known as Hana-Basara. Working from this theme, G-Shock combines a series of ultra-strong materials with hand-worked techniques to create the new titanium-cased MR-G watch.
For example, G-Shock uses a titanium alloy called Cobarion to make the bezel on the new watch. The material, which G-Shock says is four-times harder than pure titanium, also features a facet-cutting technique as applied by polishing artisan Kazuhito Komatsu. He polishes the facets with varying angles, leaving a bright finish. His work frames curved indices meant to echo the curvature of a Japanese sword.
Likewise, G-Shock has forged the watch’s titanium case from DAT55G titanium, which is said to be three times harder than pure titanium. On the side of the case you’ll find a brown arc-ion-plated ring set with a commemorative plate engraved with “25th LIMITED” to mark the 25th anniversary of the MR-G line.
The coloring across the watch’s dial and bezel also pay homage to the Hana-Basara. For example, G-Shock echoes the traditional Japanese hue kurogane-iro, or iron color, on the watch’s titanium band and screw-lock case back, paired with a newly developed, dark green DLC finish. G-Shock says that the color resembles the ironclad helmet and armor worn by Basara samurai commanders.
As expected with all MR-G models, G-Shock equips the new MRGB2000BS3A limited edition with its own Tough Solar Power, Super LED Light, Multiband 6 technology and Bluetooth connectivity (via the MR-G Connected app). This connection enables automatic time adjustment, world time displays and many other premium functions.
The new G-Shock MRGB2000BS3A (offered as a limited edition of 400 watches) is priced at $8,000.
Ulysse Nardin updates its already extensive dive watch collection with three dive models that add rose gold to existing favorites. Two of the updates include a new rose gold bezel atop a steel or a titanium case.A third debut includes diamonds set in a rose gold bezel atop a 39mm rose gold case.
Diver 42mm Grey and Rose Gold
This latest 42mm steel-cased PVD-satin-finished ‘shark grey’ dive model boasts a 42mm case with nicely contrasting rose gold and gray rubberized, unidirectional rotating, concave bezel.
Beneath the clearly domed sapphire crystal Ulysse Nardin offers a dial with a contemporary sandblasted finish. Ulysse Nardin has engraved its logo on the solid grey PVD back.
Inside you’ll find a Sellita-based automatic UN-816 movement (outfitted with a silicon escapement wheel and anchor) protected down to 300 meters under water. Finally, Ulysse Nardin secures the watch’s gray alligator strap with a stainless steel grey PVD buckle. Price: $10,400.
Diver Chronometer 44mm
With a larger (44mm) case, the Ulysse Nardin Diver Chronometer 44mm, with a classic ocean blue dial and blue PVD-coated titanium case, offers a more feature-filled option for nautical adventurers.
Its rose gold unidirectional bezel is appropriately easy to read with gold markers and luminous 0 at the top to mark dive time. The dial, itself well lit with SuperLuminova ands and markers, displays a power reserve indicator at 12 o’clock and a substantial small seconds hand in a subdial at 6 o’clock.
Inside, Ulysse Nardin fits its own Caliber UN-118, which boasts a Diamonsil (a diamond-silicon alloy) escapement wheel and anchor and a silicon balance spring, much of which is visible through a see-through sapphire caseback.
And despite the clear back, Ulysse Nardin assures us that the Ulysse Nardin Diver Chronometer 44mm, like the full Diver Chronometer 44mm collection, is built to withstand up to 300 meters of water pressure. Price: $13,300.
Lady Diver Rose Gold
Set with forty diamonds, this glittering 39mm watch may be a fashion-forward mother-of-pearl dial watch, but inside it’s all business.
Within the full rose gold case Ulysse Nardin fits its automatic UN-816 movement, the same one powering the Diver 42mm Grey and Rose Gold described above. That sharp-looking dial glows with eleven diamonds; the white alligator strap is held in place by a rose gold buckle. If you’re sporty, opt for the model with the white rubber strap. Price: $25,800.
If diving with the eye-catching Reservoir Limited-Edition Hydrosphere Bronze on your wrist isn’t enough of an inducement to buying the technically unique dive watch, perhaps you’ll be enticed by an invitation to dive wearing it alongside renowned diver and photographer Greg Lecoeur.
The new inducement means each buyer of the Hydrosphere Greg Lecoeur Limited Edition will be offered a half-day of diving with Lecoeur in the Port-Cros national park in Hyères, France, during a session in September (not including insurance, accommodation and transportation).
Lecoeur is also a supporter of coral protection, and funds from the sale of each special edition Hydrosphere Bronze will be donated to the replanting of a coral through the Coral Gardeners Association.
Reservoir and Lecoeur have teamed to design and produce the fifty-piece limited edition of the bronze-cased watch. Lecoeur chose a blue sunray dial for the limited edition, and each watch will be delivered with a package of photographs from one of his exploration notebooks, all placed into in a handy waterproof carrying case.
The new fifty-piece limited edition series also features a Greg Lecoeur engraving on the back and his name on the dial.
Reservoir’s Hydrosphere stands alone as the only single-hand functional dive watch we’ve seen. And while we’ve seen bronze encase more than a few nautically themed watches in recent years, the Hydrosphere’s unusual retrograde minute display and jumping hour module set it apart from traditional dive models while still upholding a diver’s need for highly legible dive timing, unidirectional bezel, helium valve and strong water resistance (here rated to 250 meters). Price: $4,850.
Case: 45mm bronze with satin finish, unidirectional ceramic rotating bezel with double scale for reading the time at different diving depths before and after the retrograde minute hand’s return, helium valve, stainless steel screwed back, screw-down crown, water resistant to 250 meters.
Dial: Blue with sundial finish, white index, magnifier on the jumping-hour window. Movement: Automatic with patented proprietary 124-piece module on ETA 2824-2 caliber, with retrograde minutes, jumping hour, power reserve of 37 hours, power reserve indicator.
Strap: Black rubber screwed onto the body, additional blue NATO strap provided, mounted on bronze stirrups.
My first experience of Meccaniche Veloci occurred several years ago when I visited a high-end boutique at Singapore Airport. I vividly remember seeing many of the brand’s QuattroValvole models and being mesmerized by the bold aesthetic. These distinctive watches have four different time zones and are unlike anything else on the market.
At that stage, the company was owned by the Italian jewelry group Cielo Venezia, which had previously bought the brand from Marco Colombo. He was the visionary who originally designed the concept for the QuattroValvole, a particular four-time-zone model that was inspired by the four-phase engine pistons of Ferrari racing cars.
Even though Meccaniche Veloci showed enormous potential, it was never realized under the control of Cielo Venezia. For example, the brand was oblivious that high-profile celebrities like Cristiano Ronaldo who actually purchased their watches. In a world dominated by brand ambassadors, this type of oversight seems inconceivable.
Fortunately, Swiss entrepreneur Cesare Cerrito could see huge potential in Mecchaniche Veloci and subsequently bought the brand in 2015. At this point, he also shifted the operation from Milan to Geneva to utilize the latest Swiss watchmaking technology. Now the headquarters (called MV House) is located in a trendy warehouse located in Plan-Les-Ouates.
I discovered Meccaniche Veloci’s boutique during the 2015 Baselworld and was intrigued to view their new releases. Previously, I had contacted the brand numerous times without much success. That is why I was pleasantly surprised to discover Cesare Cerrito had acquired the brand. He was very charming and was keen to show me some exclusive pieces. My favorite was the collaboration they had done with Italian helmet manufacturer Suomy.
When Cerrito first purchased Meccaniche Veloci, the most expensive models in the range were capped at around $5,000. The only real exception was the phenomenal QuattroValvole CCM (Carbon Ceramic), which was die cut from a Brembo brake disc. This is still one of my personal favorite watches.
Issues & In-House
Even though the concept of having a watch with four independent movements was very cool, it also came with issues. In my experience, some of the mechanisms lagged and then there was the inconvenience of servicing four Swiss ETA 2671 movements.
Fortunately, Cerrito had ambitious plans for the brand, and this involved creating a new proprietary single movement to replace the individual calibers.
After three fastidious years of extensive research and development, the company finally unveiled its first in-house caliber, an automatic model called the MV8802 that powers each separate display.
The Caliber MV8802 marked a new chapter for the brand. Even though Cerrito hasn’t got any formal design qualifications, he makes up for it with passion and enthusiasm. Under his guidance, Meccaniche Veloci has adopted a completely different marketing strategy.
The timepieces are now far more exclusive and crafted entirely in Switzerland in small batches. Now there are predominantly two collections: the Icon and QuattroValvole. The Icon models feature four separate dials with four separate anti-reflective sapphire crystals. The QuattroValvole models feature a single dial with one large anti-reflective sapphire crystal.
Highlights include models like the Damascus, NiteLite Japan Edition, MoneyMaker, Mud and Nardi Edition. There are also a couple of extravagant tourbillon models with solid 18-karat pink gold cases.
iW recently spoke with Ferruccio Lamborghini, the son of Tonino Lamborghini, who founded Lamborghini’s industrial design company in 1981. As the third generation leading a Lamborghini business, Ferruccio not only inherited his famous name from his father and grandfather, he also enjoys his family’s passion for motorcycles and high speed. His years of racing led to several championship titles in Italian motorcycle racing.
In our wide-ranging discussion, we learned more about brand’s latest lineup of Tonino Lamborghini Swiss Watches, especially the Spyder, Spyderleggero Chrono and Cuscinetto (Italian for ball bearing) collections. These collections are at the core of the brand’s timepiece offerings, and Ferruccio has redesigned them for 2021. The shield of the brand’s logo with its Miura raging bull, inspired the Spyder, which debuted in 2007. Lamborghini debuted its first Cuscinetto collections in 1983.
In our interview with Ferruccio Lamborghini, since 2018 the CEO of the Tonino Lamborghini luxury lifestyle and design powerhouse, he tells us more about how he views the company’s generational change, and details the importance of the watches within the future of the Lamborghini enterprise.
iW: Can you describe what it is like to take over the family brand at such a young age? The challenges, the experience, and any surprises that you discovered along the way?
Ferruccio Lamborghini: I am proud of it and of the generational change process my father and I experience together every day. The challenges have been changing through the years and they are mostly linked to the different dynamics related to our wide products portfolio: each product and sector deserve a special attention and a dedicated strategy.
In the last five years I have worked hard to understand all the company’s processes to set the actual vision and define a strong re-organization of the business strategies.
As a lifestyle brand, Tonino Lamborghini offers a variety of products. How do you determine when it makes sense to apply the TL ethos and bring a new product on-board?
Our family’s DNA is characterized by great curiosity and resourcefulness, which has always stimulated our creativity and made Tonino Lamborghini a consistent lifestyle brand. Through the decades the company and customers’ needs have changed, therefore in the nowadays scenario we have a new approach towards the developments of new products: they have to perfectly fit in a coherent and consistent Tonino Lamborghini ecosystem.
We have branded accessories, furnishing and interior products, real estate and hospitality projects, food and beverages. It is a comprehensive Tonino Lamborghini lifestyle that you can wear, live, experience and drink.
How important are the wristwatches among the stable of Tonino Lamborghini products?
Watches are our core product. They represent the best combination of our family mechanical heritage with the lifestyle approach my father had since the foundation of his company. Today it is the same, considering that the recent strategy related to our new line of Swiss watches is the one for which I have recently invested most of my energy.
Do you intend to expand the watch lines in the near future?
Yes, of course I do. Next autumn I will announce new models, which will increase the Tonino Lamborghini Swiss Watches collection selection for both quartz and automatic movements. I also would like to highlight that, among the new models, a lady’s watch is coming.
What are the key elements and/or identifiers customers can expect in a Tonino Lamborghini timepiece?
Our customers choose our accessories to be out of the ordinary because they look for something new to experience and love and to feel part of the Tonino Lamborghini lifestyle, an approach that we always follow when we develop our ideas and new products.
When breaking into new markets around the world, what strategies do you employ to promote your brand to the industrial members as well as the end consumers aware of your watches?
In such a competitive business field where the major brands have a years-long established presence, the key is to share a clear vision and the core values of the brand/products.
From an industry point of view, we still believe in the importance of the exhibitions, physical or digital, and I personally love to meet the press and explain my watches or strategies. Besides, regarding the distributors, we directly support our partners, and we always are open to define jointly the strategy in accordance with each market demand/request and its related customers behaviors.
From a consumers’ point of view, we are still investing in the press both nationally and internationally, but we are every year more digitally oriented. In the digital world it is easier to target a specific prospect and make him feel part of an exclusive club of people that share the same attitude and lifestyle.
Do you co-brand with any other companies?
It happened in the past and it is still happening nowadays for some niche accessories, like a co-branded line of massagers in collaboration with the Chinese company Breo Technology or the recent capsule with the Italian Venini for high-end art glasses and chandeliers. Soon something new will be announced.
What is your own opinion on the dynamic between traditional third-party retailers (brick and mortar and e shops) versus the direct-to-consumer sales from your own site or those of your distributors? Do you have any type of hybrid strategy to maximize the potential for both platforms?
It is common sense now to affirm that the post pandemic outcome in sales will force every brand to reinforce their direct-to-consumer strategies and presence.
Nevertheless, consumer habits are very different globally and brick and mortar business will probably maintain a central role in showcasing the products especially for those active in the luxury field where purchase is driven not only by clicks and discounts, but mainly by one-to-one sales pitch and consistent evaluation from the consumer.
Our strategy includes both aspects. While we are building up a direct-to-consumer presence with the direct activation of flagship stores in the major marketplaces, we are now also finalizing the opening of mono-brand and corner stores thanks to local distributors and retailers.
By maintaining a direct control over D2C we also avoid prices conflicts locally with such third parties like retailers and we can moreover control the brand marketing investments strategies. This way we maximize both channels and we directly and carefully develop the brand identity.
De Bethune bills its new DB25 GMT Starry Varius as the smaller (42mm) alternative to the 45mm DB25 World Traveller, which debuted in 2016. For the most part, that’s true, though you won’t find a series of city names positioned around the dial on this new dual-time model to quickly display global times.
The new watch, however, adds a GMT function to the displays, which smartly retains the original model’s multi-level, concentric spheres and its unusual miniature gold and blued-steel orb, dubbed the ‘microsphere.’
In its smaller guise (42mm by 11.8mm), the new watch also retains other characteristics De Bethune builds into its entire DB25 Starry Varius collection. These include a polished grade-5 titanium case, a starry sky accompanied by its Milky Way and De Bethune’s characteristic integrated, open-worked lugs.
Reading the dial
With the date visible in the central disc visa a jumping hand, the two time zones can be discerned with a check of the blued central hands (local time) and the mysteriously circling dual-metal orb (second ‘home’ time). You’ll even know whether it’s daytime or nighttime at home thanks to the orb’s two halves: one blue (evening) and the other pink gold (daytime). For added realistic affect, the slow-rotating microsphere very gradually reveals both sunrise and sunset.
To add an even more poetic display to the dial, De Bethune places a polished pink gold sun in the dial’s center, just across from the beautifully blued and polished titanium miniature night sky dotted with white gold ‘star’ pins.
De Bethune powers its new DB25 GMT Starry Varius with its hand-wound Caliber DB2507, the independent watchmaker’s twenty-ninth movement.
Visible through the watch’s sapphire caseback, the movement operates by drawing on an extensive list of advanced features, all of which again underscore De Bethune’s well-earned reputation for technical mastery.
Just a partial list of these features includes: A titanium balance with white gold inlays, a balance spring with a De Bethune flat terminal curve, an escape-wheel made of silicon and a regulator held in place by a triple pare-chute system which combines a titanium bridge held in place by a leaf-spring system. The movement’s two barrels, which are partially visible from the caseback, boast an impressive five-day power reserve. Price: $110,000.
Through a new in-store digital application, Bulgari watch customers can now design their own Bulgari Octo Roma Naturalia, a 44mm manual-wind watch with a tourbillon and eye-catching stone-set bridges and mainplate.
The Bulgari app, called Maestria, allows the budding watch designer/owner to choose from three decorative natural stones: onyx, lapis lazuli and malachite. Any of these three stones can be placed onto the Octo Roma Naturalia’s skeletonized bridges/markers and on the mainplate within a rose gold, titanium or platinum case.
Available since April at Bulgari boutiques, and planned for the brand’s high-jewelry events in the future, the Maestria process starts when a Bulgari salesperson logs on and leads the customer through a series of steps that offer the customer a choice of stone, case material, case setting (including diamonds) and any engraving on the back.
Bulgari explains that once the design is chosen, its watchmakers will select the customer’s favored stone, which will then be hand cut and polished. When this step is complete, watchmakers will then insert thin slices of the same stone onto the skeletonized components as both markers and as the watch’s mainplate.
An additional slice of the chosen stone will also be inserted into the movement itself. All watches will be set with the Bulgari manual-wind caliber BVL206 with flying tourbillon.
In all, Maestria will offer the customer thirty customizable variations of the Octo Roma Naturalia. Base prices: $89,000 (onyx in titanium), $129,000 (malachite in rose gold) and $243,000 (lapis lazuli in platinum with diamonds).