Watches of Switzerland has acquired the stores of three of the country’s leading watch retailers, including Ben Bridge (at the Mall of America), Timeless Luxury Watches in Plano, Texas, and the Betteridge boutiques in Greenwich, Vail and Aspen. The Palm Beach Betteridge boutique remains under the family’s control.

The acquisitions are part of British-based Watches of Switzerland’s ongoing expansion since entering the United States in 201 and builds on the group’s already large global network, including Watches of Switzerland, Analog Shift, Mayors, Mappin & Webb and Goldsmiths.

Betteridge in Greenwich.

“Since the acquisition of Mayors in 2017, followed quickly by the opening of Watches of Switzerland SoHo, The Group has shown its acute command of the U.S. market and deep understanding of its discerning and diverse consumers,” says David Hurley, executive vice president of The Watches of Switzerland Group USA.

“As leaders in the industry, we understand the responsibility that comes with that role and look forward to expanding our team in North America while investing in the growth of each of these new markets and communities.”

The new Watches of Switzerland in Plano, Texas.

Watches of Switzerland says it will convert the Ben Bridge and Timeless locations into Watches of Switzerland boutiques, while the Betteridge locations in Greenwich, Vail and Aspen will continue to operate under their current name.

The Betteridge location in Greenwich will become the largest (by square footage) boutique operating under the Watches of Switzerland corporate umbrella. Terry Betteridge will take on an advisory role in conjunction with the three acquired locations.

Watches of Switzerland at the Mall of America.

“In many ways this seems like a return to our roots for Betteridge, with my family coming to the U.S. from England in 1892, bringing with them generations worth of metal working skills,” says Terry Betteridge.

With these five acquisitions and the opening of Watches of Switzerland in Kenwood, Ohio, The Watches of Switzerland Group will add seventy-five personnel through retention and new hires.

 

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