Maurice Lacroix


Maurice Lacroix tweaks its Pontos Chronograph 43mm with four new references that expand the collection’s high-value chronograph options with new sun-brushed black or gunmetal grey dial hues.

The latest Maurice Lacroix Pontos Chronograph 43mm offers a choice of black or gun metal dials.

These debuts echo the existing blue-dialed Pontos Chronograph with Arabic numerals and partially open-worked hands.

Look for additional SuperLuminova on the central chronograph hand as well, matching the enhanced luminescence of the hands. Maurice Lacroix has also added a color-coordinated date display disc to the 12-hour chronograph register at 6 o’clock.

Maurice Lacroix’s automatic ETA-based ML112 caliber, visible through the watch’s caseback, is finished with Côtes de Genève and circular graining, while the rotor is embellished with vertical Côtes de Genève and sun brushing.

The new models can be paired with a leather strap or a three-row steel bracelet. 

Finally, to echo its Aikon models, the new Pontos Chronograph 43mm now features the brand’s Easy Strap Exchange System, which allows a quick strap/bracelet swap if desired.

Maurice Lacroix now packages it all its watches with the same material it uses for its eco-friendly Aikon #tide collection. This means the new series is boxed with packaging made of recycled ocean-bound waste bottles. The watchmaker says it takes thirty-four bottles to make each watch box, which means thirty-four fewer bottles polluting the sea.

Prices:  $3,250 (steel bracelet) and $3,200 (leather strap).


Specifications: Maurice Lacroix Pontos Chronograph 43mm 

Case: 43mm by 15mm steel, 100 meters water resistant, clear sapphire back.

Movement: Automatic ETA 7750-based ML112 chronograph. 

Functions: Hours and minutes, small second at 9 o’clock, centered second chrono, 30 minutes chrono at 12 o’clock, hours chrono at 6 o’clock, date at 6 o’clock.

Dial: Black sunray; snailed and sandblasted counters and rhodium polished rings or gunmetal sunbrushed lacquered dial. Gold or rhodium-finished hands and markers. 

Bracelet: Three-row stainless steel, black leather strap alligator imitation with gold 4N M-logo. Both with Easy Change system. Butterfly buckle in stainless steel.

Prices:  $3,250 (steel bracelet) and $3,200 (leather strap).

Maurice Lacroix merges its ongoing role as the official timer of Mahindra Racing with its eco-friendly Aikon #tide collection to launch the Aikon #tide Mahindra. 

The new Maurice Lacroix Aikon #tide Mahindra.

Like all Aikon #tide models, the new 40mm quartz watch is made from ocean-bound upcycled plastic, but here it is also dressed in the race team’s red colors while also displaying the Mahindra Racing logo and the date on the textured black dial.

Maurice Lacroix colors the bezel in Mahindra red, a bright racing hue that nicely contrasts with the black rubber strap with the Maurice Lacroix ‘M’ logo on it in red.

The watchmaker supplies a second strap in red rubber with black accents. And as always for this brand, wearers can quickly change straps using Maurice Lacroix’s Easy Strap Exchange system, which requires no tools.

Mahindra Racing is a founding team in the ABB FIA Formula E World Championship. The race team actively promotes EV technology, which meshes nicely with Aikon #tide message of eco-friendly watchmaking.

As Maurice Lacroix notes, one Aikon #tide watch and its packaging requires seventeen upcycled plastic bottles, which means seventeen fewer bottles polluting the ocean. 

Price: $850

Maurice Lacroix, the ‘Official Timekeeper of King of the Court (KOTC)’, recently travelled to Doha to provide Swiss precision timing for the KOTC Finals, which took place in Doha on January 11-14.

The winners are (l-r) David Ahman, Wies Bekhuis, Brecht Piersma, Jonatan Hellvig, with Marcel Gut of Maurice Lacroix.

Held over four days, a series of matches comprising quarter-finals, semi-finals and ultimately the finals, determined who would be named the Kings and Queens of the Court. This year David Ahman & Jonatan Hellvig from Sweden were crowned the Kings of the Court and Brecht Piersma & Wies Bekhuis from The Netherlands were named the Queens of the Court.

Second place winners Anouk Vergé-Dépré (Maurice Lacroix FOB) and Menia Bentele from Switzerland.

Anouk Vergé-Dépré, FOB Maurice Lacroix, and her teammate Menia Bentele finished second. 

Recognizing their achievement, Maurice Lacroix presented each winner with an Aikon Chronograph King of the Court Special Edition watch. The watch is made from lightweight titanium and presented in the corporate colors of KOTC.

Maurice Lacroix created a special version of its Aikon skeleton watch to be auctioned by Phillips to benefit TimeForArt, a watch auction charity that supports contemporary artists and public art education. The auction, Phillips’ New York Watch Auction: ‘Seven,’ is slated for December 10 and 11.

The Maurice Lacroix Aikon Skeleton Rainbow.

For the special auction piece, Maurice Lacroix has worked closely with movement specialist Sellita to devise a new version of its automatic ML115 (base SW200).

The watchmaker has applied a special rainbow treatment to the movement plate and bridges. The oscillating weight has also been is customized, incorporating sandblasted and sun-brushed decoration.

Housed in a 39mm stainless steel case, the special Aikon skeleton watch  is supplied with a matching bracelet and supplied with an additional black rubber strap. Auction estimate: $3,000 – $6,000.

Maurice Lacroix launches two Venturer 38mm models within its popular Aikon collection as it appeals to collectors who prefer a modest ‘unisex’ case size.

The new Maurice Lacroix Aikon Venturer 38mm.

The Swiss watchmaker has expanded Aikon to include a wide-ranging selection of automatic, quartz and dressy versions of the design in the years since it introduced the collection in 2016. And while 39mm Aikon watches dot the Automatic Aikon collection, most (with the exception of one gem-set example) measure 40mm or larger in diameter. 

The new duo addresses request for what Maurice Lacroix calls “an increasing number of clients are seeking sub-40mm case options.”

The watchmaker offers the new Aikon Venturer 38mm in a choice of two dial colors, black or green, both set with silver-toned hour and minute hands and imbued with a generous helping of white SuperLuminova. The central seconds hand is especially visible with its luminescent lollipop style.

Each watch is finished with a sun-ray pattern dial, framed by a black or green rotating dive-style bezel set with ceramic. To emphasize the sportier nature of the Venturer collection, Maurice Lacroix fashions the watch with a crown guard and a superior 300-meters of water resistance.

Inside, Maurice Lacroix fits an Sellita-based automatic ML115 caliber and finishes the solid case-back with a ‘Vagues du Jura’ motif and the brand’s ‘M’ logo.

Maurice Lacroix offers a black or green rubber strap for the new set, as well as a five-row stainless steel bracelet. Or, for those who prefer options, the watch is available with both the strap and bracelet, which the wearer can quickly change using the watchmaker’s Easy Strap Exchange system.

Prices: $2,100 (strap only), $2,200 (steel bracelet) and $2,350 (bracelet and strap).