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Maurice Lacroix

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We continue to highlight a few of our favorite watches from among the more than fifty watchmakers that have created timepieces for the Only Watch charity auction, which commences Saturday, November 6, in Geneva. Christie’s will auction these incredible watches to raise funds that benefit research in the battle against Duchenne Muscular Dystrophy.

While you may have seen a few of the watches set for auction earlier this year when Only Watch announced them, we thought you’d enjoy seeing many of these inspired designed again just ahead of the event.

The watches will tour the globe starting September 22 in Monaco, and can then be seen in exhibitions in Dubai (September 30 to October 3), Tokyo (October 8 to 10), Singapore (October 15 to 20), Hong Kong (October 25 to 27), Macau (October 28) and finally back in Geneva on November 4-6. Click here for details about the Only Watch world tour.

Today, we highlight the offering from Maurice Lacroix, which has teamed with Mahindra Racing to create a special edition of its Aikon Master Grand Date. The one-off model for Only Watch 2021 features a 47mm case formed using the same carbon fiber actually used by on a Mahindra Racing car.

This is the first time Maurice Lacroix Aikon made using a carbon fiber case. The bright-dialed watch, sports its embossed off-center hour and minutes display in the official Only Watch orange color, framed with a yellow circlet. The hands and indexes are executed in black and lined with yellow SuperLuminova, just above an open-worked small seconds dial. The main area of the dial is actually the reverse of the mainplate and here is vertically brushed and capped with orange PVD. The curved balance bridge is presented in black DLC and features an open-worked, twin-beam design that clears a direct view of the escapement.

Maurice Lacroix will invite the successful bidder for this watch to attend a 2022 round of the ABB FIA Formula E World Championship as a guest of Mahindra Racing, where they can look forward to a full VIP hospitality package.

Only Watch auction estimate: CHF 12,000 to CHF 18,000.

 

Maurice Lacroix expands its Aikon series with a model sporting the collection’s first-ever matte-black DLC case. The case, in combination with a new light blue strap (made of wear-resistant rubber) and a truly eye-catching sunray brushed gunmetal dial with embossed square pattern, creates one of this popular collection’s freshest looks since its debut in 2016.

The new Maurice Lacroix Aikon Chronograph Sprint.

Despite the new livery, the new 44mm Aikon Automatic Chronograph Sprint retains the collection’s distinctive six ‘arms’ across its bezel and an M-logo on its strap. But here Maurice Lacroix has delivered those arms in a polished gunmetal finish, adding dimension to the bezel while also matching the dial.

The watchmaker combines snailing and a slight opaline finish to the darkened subdials at 6 and 12 o’clock and then colors the small seconds indicator in a shade of blue matching the strap. That same blue hue also livens the central chronograph seconds hand.

Maurice Lacroix is offering the new Aikon Automatic Chronograph Sprint as a limited edition of 500 watches. Price: $3,300.

Originally launched as a quartz watch, Maurice Lacroix’s archetypal Aikon series’ latest edition features an option with 
an automatic Swiss movement inside. The Aikon Venturer truly allows its wearer to venture because it is built rock-solid and is anti-magnetic, shock resistant and rated water resistant to an impressive three hundred meters.

The Maurice Lacroix Aikon Venturer

The watch’s sporty look and diver-style overtones instill the robust feeling of a tool watch, but with style enough to wear anytime. At 43mm in diameter, the sapphire-capped stainless-steel case is full-figured but not huge, and actually quite comfortable on the wrist with either the solid-link bracelet or natural rubber strap.

With the brand’s deep technical background as a case maker and private label supplier to other (famous) Swiss brands, you can be sure that the Aikon is built with all the fine details that define a high quality watch.

Close inspection under a loupe reveals the finite perfection of those details that the naked eye appreciates as a whole, but may not individually dissect at a glance. Markers and printing are precise, as is the fit and finish of the bezel, strap, and case back.

Maurice Lacroix smartly adds convenience to the Aikon’s stylish design with a strap fixed to the lugs by means of the brand’s own Easy Change system, which has two bars fitted with protruding prongs. These make it possible to remove the rubber strap in two steps and to replace it with the finely articulated five-link satin-finished steel bracelet we’ve seen in earlier Aikon models.

Priced at $1,890 on the rubber strap and $1,990 on the solid-link stainless steel bracelet, the Maurice Lacroix Aikon Venturer is pound for pound (or dollar for dollar) as good or better than certain Greek Alphabet watches costing more than triple the price.