Maurice Lacroix


Maurice Lacroix adds to its hot Aikon series with the new Aikon Skeleton Urban Tribe, a 39mm steel-cased watch characterized by an intricately engraved case and bracelet displaying a detailed architecture-themed pattern.

The new Maurice Lacroix Aikon Skeleton Urban Tribe.

Framing a skeletonized Automatic ML135 automatic movement made in cooperation with Sellita, the case here is rife with lines, triangles, rays and other shapes frequently seen during a walk in any modern metropolis.

The new watch echoes the now-sold-out 2021 Aikon Urban Tribe model, but with added open-work that creates new avenues for light to reflect and refract through the watch.

Similar shapes and textures also line the entire top of the steel bracelet, enhancing the unusual nature of the Urban Tribe design.

Maurice Lacroix has even customized the oscillating weight with sandblasted and sun-brushed decor and has finished the movement itself with circular graining and snailed finishes.

To mimic street lights and building flourishes, Maurice Lacroix facets the watch’s SuperLuminova-coated hands to better reflect light. All this is framed with luminescent indexes and a dark grey flange.

As with all Aikon models, this new Aikon Skeleton Urban Tribe style features Maurice Lacroix’s own Easy Strap Exchange System, which means the wearer can quickly swap the bracelet for a strap if desired. 

With this model’s specially designed bracelet, however, I suspect the quick-change system will be very infrequently used.  

Price: $4,250. 

Maurice Lacroix revisits its Aikon Automatic collection to celebrate summer, adding three colorful limited edition models in a selection of case sizes.

The watches all exhibit summery hues on their matte Clous de Paris dials, which Maurice Lacroix matches to an equally colorful rubber strap.

And as the watches are made for summertime outdoor wearing, Maurice Lacroix uses FKM rubber straps which are said to be more flexible and more weather resistant than standard rubber straps.

Maurice Lacroix also includes a five-row stainless steel bracelet with each watch and makes it simple to swap for the bracelet without the need for tools. 

For smaller wrists, Maurice Lacroix adds a 35mm case option (pictured below) available with a pink dial or a turquoise dial and matching strap. Each model in this smaller size also features a combination of baton markers and diamond-set hour indexes.

The two 35mm Aikon Automatic Limited Edition watches feature diamond markers.

The slightly larger 39mm Aikon Limited Summer Edition is also available with a pink or turquoise dials and strap, but without the gem set markers. Here, rhodium-finished markers indicate the hours.

Three 42mm models also include dials and straps in pink and turquoise, but add a third option with a bright orange dial (called Orange soda).

Unlike the others in the new collection, the 42mm orange model features a dial with black outlined markers rather than all-silver markers, and extend the contrasting hues with a black date field with white numerals.

Inside each of the Aikon Limited Summer Edition models Maurice Lacroix fits its Sellita-based ML-115 automatic movement. The movement’s decorated rotor is visible through the clear sapphire caseback on each watch. Each reference is limited to 888 pieces.

Prices: $2,500 (42mm and 39mm) and $2,550 (35mm with diamond markers). 

Maurice Lacroix revisits its Pontos S Diver, revamping the dive watch with a sharp-looking new dial sporting bolder indexes and minute markings, improved luminosity and a raised date frame. In addition, Maurice Lacroix offers a bronze-cased edition, a first for the collection.

One of three new Maurice Lacroix Pontos S Divers.

The Swiss watchmaker released its first-generation Pontos S Diver in 2013 but halted it a few years later as it increased production of its hot Aikon collection to meet demand.

With the updated 42mm watch, Maurice Lacroix enhances dial visibility with newly facetted hour and minute hands, both of which glow with SuperlumiNova. On the minute hand you’ll now see a border colored to contrast with the dial. The hour indexes retain their generous luminescent treatment.

Maurice Lacroix also retains the watch’s useful internal rotating bezel to indicate elapsed time, adjusted using the crown at the 2 o’clock position. The second crown at the 3 o’clock position is used to adjust the time, date and to wind the automatic ML115 movement. All models are water resistant to 300 meters.

Maurice Lacroix debuts its first bronze-cased Pontos S Diver.

Bronze too 

As noted, Maurice Lacroix is offering a bronze edition of the watch in addition to the steel models. 

While the regular production steel models are available with black grained or white lacquered dial options, the bronze model is limited to 500 pieces and is paired with a blue grained dial.

The bronze version comes supplied with two straps, one in dark blue leather and the other in dark blue rubber. Maurice Lacroix supplies the steel models with three matching straps: an M-branded fabric strap and two rubber straps.

Finally, Maurice Lacroix equips the new Pontos S Diver with the company’s Easy Strap Exchange System that allows the wearer to quickly swap straps without the need for tools. 

Prices: $2,050 (steel) and $2,600 (bronze). 

Maurice Lacroix shakes up one of its all-black models with new, bright colors, transforming the formerly dark Aikon Master Grand Date Black into the new Aikon Master Grand Date Technicolor. The watch, formerly available only in more traditional black (or dark blue) garb, takes on a new, playful guise with the new offering.

Maurice Lacroix is offering the Aikon Master Grand Date Technicolor in four colors, each a limited edition of fifty.

The debuts retain the watch’s primary technical features, namely its large date display, visible balance wheel and the open-worked small seconds display. You might recall that Maurice Lacroix placed a specialized orange version of its Master Grand Date into the 2021 Only Watch charity auction.

But Maurice Lacroix shifts the design’s mood, adding fun to the Aikon Master Grand Date’s technical, in-house design. 

To do this, the watchmaker offers the Aikon Grand Date Technicolor as limited edition series of fifty pieces in each of four bright, metallic colors: yellow, orange, blue and green.

Furthermore, the date display itself is colorful, with the numerals presented the same bright colors as the dials.   

Maurice Lacroix says it was inspired by the success of its 1990s-era Calypso collection, a series of watches bathed in bright colors.

The new 45mm steel watches display time on an off-center dial finished in a criss-cross  ‘Clous de Paris’ pattern, just above the small seconds display. Black facetted hands are coated with a healthy dollop of SuperLuminova and a touch of red enlivens the tip of the small seconds hand. Inside is manufacture caliber ML331.

As with all its Aikon models, the new series features an integrated strap. Maurice Lacroix provides a black rubber strap and a colorful strap to match the dial.

Maurice Lacroix now packages it all its watches with the same material it uses for its eco-friendly Aikon #tide collection. This means the new series is boxed with packaging made of recycled ocean-bound waste bottles. The watchmaker says it takes thirty-four bottles to make each watch box, which means thirty-four fewer bottles polluting the sea.

As noted, Maurice Lacroix is making the Aikon Master Grand Date Technicolor available as a limited edition of fifty pieces in each of four colors. 

Price: $9,650.

Maurice Lacroix adds new hues to its recently updated Pontos Day Date, enhancing the dial’s color contrasts, and now sells the watch in eco-friendly packaging.

One of three new Maurice Lacroix Pontos Day Date 41mm watches. Each is offered on a bracelet or strap.

The independent Swiss watchmaker recently added newly facetted (and applied) markers and hands to the popular (and affordable) 41mm Day/Date model.

The dial offers clearer contrasts than previous editions, especially with the new raised minute track that clearly delineates the dial indicators. The minute track, no longer along the edge of the dial, sits inside the hour track and creates a new, modern appearance. The track is slightly recessed and is set with clean markings and contrasting hues to enhance visibility.

As the watch’s name indicates, you’ll find a date and a day window, each deeper than you might expect. Maurice Lacroix teams the new dial layout with a choice of three new dial colors: black, silver and anthracite. All three are finished with a sunray motif and silver or golden-toned hands and indexes.

Maurice Lacroix brushes and polishes the stainless case 41mm case, which holds an automatic ML143 Sellita-based caliber, visible via the exhibition caseback. The watchmaker finishes the movement with Côtes de Genève while the rotor features vertical Côtes de Genève and sun brushing.

To attach the new watches to the wrist, Maurice Lacroix provides a choice of a three-row stainless steel bracelet or black leather strap, the latter of which sports the company’s M-logo. And of course you’ll be able to swap straps using the firm’s own Easy Strap Exchange System.

Finally, these newest Maurice Lacroix Pontos Day Date 41mm debuts arrive in new packaging made of recycled ocean-bound waste, echoing the material used to create the full Maurice Lacroix Aikon #tide watch series.

Price: Starting at $2,050 (strap) and $2,100 (steel bracelet).