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Maurice Lacroix unveils the latest version of its popular Pontos Chronograph with the new  Pontos S Chronograph, a sporty-elegant duo with dominant chronograph sub-dials along the vertical axis and a slim, almost retro ceramic tachymeter bezel.

The new Maurice Lacroix Pontos S Chronograph.

With two new sandblasted white or dark blue dials, the new look is somewhat sportier than earlier editions but retains the collection’s touch of class.

You’ll now find a day-date indicator at 3 o’clock rather than the date at 6 o’clock on this new Pontos chronograph, while the small seconds sub-dial is still at 9 o’clock.

However, note the almost panda-like contrast with the newly styled chronograph indicators and the very sharp dial finishing here. Maurice Lacroix has purposefully endowed both with sandblasted sub-dial centers framed by snailed measuring tracks. A choice of faceted hour markers adds a retro feel to the dial as well.

Maurice Lacroix retains the Pontos collection’s existing design elements, namely its elongated pushers, double-stepped lugs, and a satin-brushed and polished 43mm steel case. 

On the back the wearer can spy the back of the ETA-based automatic ML112 chronograph caliber, decorated with a combination of Côtes de Genève, perlage and sun-brush finishes.

The watchmaker is supplying the new Pontos S Chronograph with a color-coordinated M-branded nylon strap lined with nubuck leather. The watch is also available with a three-row steel bracelet. Owners can also swap between the strap or bracelet without the need for tools.

Prices: $3,250 (silver-white or dark blue sandblasted dial with stainless steel bracelet.

$3,100 (nylon strap) or $3,380 (special package with steel bracelet & nylon strap).

By Gary Girdvainis 

The Maurice Lacroix Aikon #tide is made from #Tide plastics. This material, which includes fabric, rope and more, has been recovered and up-cycled for use as a watch case material.

Maurice Lacroix offers its Aikon #tide in ten colors on a white or black recycled strap.Truly a laudable ideal, recovering, reusing and recycling / upcycling is the wave (pun intended) of the future. More companies at-large, and a host of watch brands in-particular, are recognizing the value of conservation and recycling.

The Ulysse Nardin Lemon Shark

Whether this is an earnest effort by leadership concerned with the state and fate of the planet, or the more mercenary motivation of a marketing mantra is actually a moot point. Doing good is worth it, whether it comes from the heart – or feeds the bottom line.

Ulysse Nardin backs Ocearch’s mission to provide resources to better understand the shark’s role in the ocean’s fragile ecosystem.

Oris helps rebuild ocean reefs and invests in clean water initiatives, Ulysse Nardin supports the amazing work of Chris Fischer and the Ocearch research team gathering (and notably sharing) data on ocean going apex predators as well as sea turtles, Blancpain’s Ocean Commitment comes to life around the world in partnership with various scientific and oceanic entities to study and preserve various aquatic ecosystems. 

Other brands, like IWC, are vying for carbon neutrality in manufacturing, while Mondaine and others are using unusual sources to develop their own sustainable sources for environmentally friendly materials for cases and straps.

From my perspective as an avid outdoorsman and current resident of the planet, I appreciate these efforts and will continue to promote these relationships in our coverage and encourage more brands to engage as they are able to in conservation, philanthropy, and other altruistic endeavors. 

It’s About Time…to save the planet – one watch at a time…

This article first appeared in the Summer 2022 issue of About Time. 

 

Maurice Lacroix adds an extra sporty model to its popular Aikon collection with the new King of the Court Special Edition, a quartz chronograph dedicated to the King of the Court series of beach volleyball tournaments.

The new Maurcie Lacroix Aikon King of the Court Special Edition.

As the King of the Court’s official timekeeper, Maurice Lacroix launches the 42mm titanium chronograph with eye-catching black, white and golden yellow color accents to match the volleyball organization’s official colors. In addition, you’ll find that the case back is engraved with the King of the Court logo.

For those evening matches, Maurice Lacroix ensures easy dial visibility with extra strong luminescent material on the watch’s hour and minute hands.

Maurice Lacroix supplies a three-color premium-quality rubber strap with the watch. The watchmaker says the new strap is “more flexible, aiding wearer comfort and provides superior wear resistance.”

And as is the case with the full Aikon collection, the new watch is also endowed with the Easy Strap Exchange system that allows for tool-free strap changes. Price: $1,500.

Maurice Lacroix has worked with movement specialist Sellita to create a new skeletonized version of the watchmaker’s best-selling Aikon. And unlike most of the watchmaker’s existing skeletonized watches, this new model, the Aikon Automatic Skeleton 39mm, with its namesake 39mm diameter case size, is the smallest –and first unisex – open-worked watch within the full Maurice Lacroix collection.

The new Maurice Lacroix Aikon Automatic Skeleton 39mm.

Collectors familiar with Maurice Lacroix know that it has a long history of making skeleton watches. Especially within its Masterpiece collection, this contemporary manufacture has long offered alluring open-worked dials alongside a host of interesting models with multi-hand retrograde functions.

Noting that it wanted to create an affordable skeleton watch with the brand’s existing high quality-price ratio, Maurice Lacroix aimed to work with Sellita to “apply its expertise to the creation of a new, contemporary model with smaller case dimensions.”

With this new Aikon Automatic Skeleton 39mm, the company adds to existing work with the movement specialist to create Automatic ML115 (base SW200). With considerable transparency, circular grained finishing and combined sun-brushed and sandblasted décor, the new watch successfully says ‘contemporary’ within an often very classic mechanical watch category.

Thus, instead of delicate filigree we see curved, matte-finished bridges that nicely expose the movement’s gearing and escapement while maintaining the torsional strength needed in a casually sporty watch.

Maurice Lacroix also fits the Aikon Automatic Skeleton 39mm with the brand’s Easy Strap Exchange system which allows the wearer to swap the bracelet for one of the leather or rubber strap options without using any tools.

Price: $3,450.

 

Maurice Lacroix cases its sporty Aikon collection in colorful recycled ocean-bound plastic to create a bright series of Aikon #tide quartz time and date watches.

The Aikon #tide, offered in ten colors on a white or black strap.

With assistance from Swiss recycler #tide, Maurice Lacroix cases each 40mm watch with up-cycled plastic combined with glass fiber. The composite material is twice as hard as standard plastic and is five times more shock and damage resistant, according to the brand. Maurice Lacroix creates the bezel, case, case back, crown, end-piece and buckle on the Aikon #tide using the composite material.

If the sun-drenched case and dial colors aren’t enough seaside style for you, Maurice Lacroix also references with sea on the watch’s dial with its ‘Vague du Jura’ motif, topped with a flat sapphire crystal. Several models sport diamond-set indexes (see above).

As an Aikon, the watch retains its Swiss watch technical profile with a screw-down crown and a screwed caseback that contribute to the watch’s water resistance of 100 meters.

Maurice Lacroix also equips the new series with its own Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Maurice Lacroix will expand the Aikon #tide collection later in 2022 with a model featuring a recycled-material composite bracelet.

Price: $750 and $925 (with diamond-set indexes).