Maurice Lacroix shakes up one of its all-black models with new, bright colors, transforming the formerly dark Aikon Master Grand Date Black into the new Aikon Master Grand Date Technicolor. The watch, formerly available only in more traditional black (or dark blue) garb, takes on a new, playful guise with the new offering.

Maurice Lacroix is offering the Aikon Master Grand Date Technicolor in four colors, each a limited edition of fifty.

The debuts retain the watch’s primary technical features, namely its large date display, visible balance wheel and the open-worked small seconds display. You might recall that Maurice Lacroix placed a specialized orange version of its Master Grand Date into the 2021 Only Watch charity auction.

But Maurice Lacroix shifts the design’s mood, adding fun to the Aikon Master Grand Date’s technical, in-house design. 

To do this, the watchmaker offers the Aikon Grand Date Technicolor as limited edition series of fifty pieces in each of four bright, metallic colors: yellow, orange, blue and green.

Furthermore, the date display itself is colorful, with the numerals presented the same bright colors as the dials.   

Maurice Lacroix says it was inspired by the success of its 1990s-era Calypso collection, a series of watches bathed in bright colors.

The new 45mm steel watches display time on an off-center dial finished in a criss-cross  ‘Clous de Paris’ pattern, just above the small seconds display. Black facetted hands are coated with a healthy dollop of SuperLuminova and a touch of red enlivens the tip of the small seconds hand. Inside is manufacture caliber ML331.

As with all its Aikon models, the new series features an integrated strap. Maurice Lacroix provides a black rubber strap and a colorful strap to match the dial.

Maurice Lacroix now packages it all its watches with the same material it uses for its eco-friendly Aikon #tide collection. This means the new series is boxed with packaging made of recycled ocean-bound waste bottles. The watchmaker says it takes thirty-four bottles to make each watch box, which means thirty-four fewer bottles polluting the sea.

As noted, Maurice Lacroix is making the Aikon Master Grand Date Technicolor available as a limited edition of fifty pieces in each of four colors. 

Price: $9,650.

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