To celebrate its fiftieth anniversary, Porsche Design will auction a one-of-a-kind Porsche Design Chronograph 1 at Sotheby’s. The watch will be sold as a set with a meticulously restored 1972 Porsche 911 S 2.4 Targa “50 Years of Porsche Design Edition” unique-edition car. 
The chronograph, built to mimic the original Porsche Design watch from 1972, is often considered the first all-black sports watch. It features a black dial with a red seconds hand and antireflective glass, both details inspired by the Porsche 911 instrument panel. In addition, the dial, crown, wristband, and case back bear the historic Porsche Design logo.
For the auction watch however, Porsche Design upped the vintage ante with another unique component. The movement’s rotor is designed to exactly echo the look of historical Fuchsfelge rims found on the 1972 Targa.
Porsche designed the car to pay tribute to the Porsche Design anniversary. It car features ‘Porsche Design’ lettering on both sides with a ‘50 Years of Porsche Design’ logo on the headrests.
Even the dashboard echoes the theme with a silver-colored 911 plaque that reads ‘Edition 50 Years of Porsche Design’.
The auction, slated during Sotheby’s Luxury Week in New York from November 30th to December 14th, follows a six-month exhibition of both the car and the chronograph at the Porsche Museum in Stuttgart just prior to being presented during Monterey Car Week in California this past August. 
The two-week online auction will start on November 29 at 12pm EST and close on December 14, 2022 at 12pm EST.
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