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To celebrate its fiftieth anniversary, Porsche Design will auction a one-of-a-kind Porsche Design Chronograph 1 at Sotheby’s. The watch will be sold as a set with a meticulously restored 1972 Porsche 911 S 2.4 Targa “50 Years of Porsche Design Edition” unique-edition car.

The chronograph, built to mimic the original Porsche Design watch from 1972, is often considered the first all-black sports watch. It features a black dial with a red seconds hand and antireflective glass, both details inspired by the Porsche 911 instrument panel. In addition, the dial, crown, wristband, and case back bear the historic Porsche Design logo.

Porsche designed the restored 1972 Targa to pay tribute to the Porsche Design anniversary.

For the auction watch however, Porsche Design upped the vintage ante with another unique component. The movement’s rotor is designed to exactly echo the look of historical Fuchsfelge rims found on the 1972 Targa.

Porsche designed the car to pay tribute to the Porsche Design anniversary. It car features ‘Porsche Design’ lettering on both sides with a ‘50 Years of Porsche Design’ logo on the headrests. Even the dashboard echoes the theme with a silver-colored 911 plaque that reads ‘Edition 50 Years of Porsche Design’.

The auction, slated during Sotheby’s Luxury Week in New York from November 30th to December 14th, follows a six-month exhibition of both the car and the chronograph at the Porsche Museum in Stuttgart just prior to being presented during Monterey Car Week in California this past August.

The two-week online auction will start on November 29 at 12pm EST and close on December 14, 2022 at 12pm EST. 

New Porsche 911 GT3 RS owners can now complement their choice in sports cars with a matching Porsche Design 911 GT3 RS Chronograph, available only to owners of the newly debuted car.

The new Porsche Design 911 GT3 RS Chronograph.

The watch, offered with a natural titanium or blackened titanium finish, is built to echo the design of the car, with, for example, a matte black seconds disc at 9 o’clock embossed with white ‘911 GT3 RS’ lettering and a ‘BORN IN FLACHT’ imprint in the center, which references the Porsche Owners community of the same name.

More direct connections to the car can be seen on the back of the watch, where Porsche Design places a rotor with the same rim design as the lightweight magnesium forged wheel found on the 911 GT3 RS with the Weissach Package.

Buyers can choose from five colors, including Brilliant Silver, Neodyme, Black Satin, Dark Silver, Indigo Blue, and Pyro Red.

Porsche Design fits the watch  with a COSC-certified Porsche Design WERK 01.200 movement with flyback function, ideal for timing consecutive laps around the neighborhood. New here is the option to add a pulsometer scale or a minute display in place of a tachymeter on the bezel.

The buyer can also customize other exterior components, including the outer dial ring color, hand color, strap options and even add personalized engraving. Base price: $10,950.

Porsche Design revisits its Chronograph 1 – 1972 Limited Edition from earlier this year with the new Chronograph 1 All Black Numbered edition, an all-black titanium version of the historic design, to be issued as an individually numbered limited edition of 1,000.

Porsche Design’s new Chronograph 1—1972 All Black Numbered Edition

Like the previous model, which sold out quickly in early 2022, the new 40.8mm matte black titanium edition also echoes the original 1972 model’s size and design.

For both watches Porsche Design references its Chronograph 1, long considered the first all-black watch. The company’s use of black PVD on steel (as well as employing the then-new Valjoux 7750 automatic movement) set an example emulated for decades afterwards by sports watchmakers across the globe. Early examples of the pioneering Porsche Design automatic chronograph are highly collectible.

This newest version differs from the earlier model not only due to its individual number, but also because it features a clear sapphire caseback. That’s where you’ll see the watch’s number and a clear view of the Porsche Design WERK 01.140 caliber with COSC certification and the Porsche Design Icon winding rotor.

From the back you’ll see the watch’s number and a clear view of the Porsche Design WERK 01.140 caliber with COSC certification and the Porsche Design Icon winding rotor.

The remaining specifications echo the earlier edition, notably the highly legible dial inspired by the dashboard in the Porsche 911. Its tachymeter and the day/date display use the current Porsche font while the minute hand revisits F. A. Porsche’s own tapered design.

Porsche Design will make the watch’s 40.8mm case and bracelet with the same high performance titanium it uses in nearly all Porsche Design timepieces today. And new SuperLuminova will enhance the watch’s visibility in the dark. All Porsche Design Timepieces are produced in-house at Porsche Design Timepieces AG, the brand’s own timepiece-manufacturing facility in Solothurn, Switzerland.

Each watch arrives on a black titanium detachable bracelet with minutely adjustable folding clasp.

Porsche Design’s new Chronograph 1—1972 All Black Numbered Edition is set for release later in 2022 but can now be pre-ordered on the Porsche Design site as well as in Porsche Design Stores and from selected watch retailers. Price: $10,500.

The new Porsche Design Chronograph 911 Sport Classic, available to Porsche owners.

New 911 Sport

Porsche Design has also launched a new retro-inspired model, the Chronograph 911 Sport Classic, to owners of the recently released Porsche 911 Sport Classic.

The watch features a two-tone titanium and black case while the dial, white hands, green digits, and scale markings are inspired by the automaker’s Heritage Design tachometer. The design of the 360-degree winding rotor is based on the wheel options available for the 911 Sport Classic. And for the first time, Porsche Design is offering a range of different dials for the timepiece. Price: 12,500 euros.

 

 

 

To commemorate the fiftieth anniversary of Porsche Design, which was founded by Ferdinand Alexander Porsche in 1972, Porsche Design is launching the Chronograph 1 – 1972 Limited Edition, a reinterpretation of its first product, the original Chronograph 1.

The new Porsche Design Chronograph 1 – 1972 Limited Edition is a reinterpretation of its first product, the original Chronograph 1.

Long considered the first all-black watch, the Chronograph 1 design was directly based on the matte-black design of Porsche sports car dashboards. Porsche Design’s use of black PVD on steel (as well as employing the then-new Valjoux 7750 automatic movement) set an example emulated for decades afterwards by sports watchmakers across the globe. Early examples of the pioneering Porsche Design automatic chronograph are highly collectible.

Honoring the watch’s pioneering role in late 20th century watchmaking, Porsche Design launches its Chronograph 1 – 1972 Limited Edition with the original’s dial and 40.8mm case measurements while bringing it up to modern technical standards.

As on the original, Porsche Design places its historic logo on the dial, crown, clasp and case back. In addition, the tachymeter scale and date display retain the 1972 font and the watch’s baton hands bear the original rectangular shape. The movement, however is now the COSC- certified Porsche Design caliber WERK 01.140.

The COSC-certified Porsche Design caliber WERK 01.140.

Porsche Design will make the watch using the same high performance titanium for the 40.8mm case and strap as it uses in nearly all Porsche Design timepieces today. And new SuperLuminova will enhance the watch’s visibility in the dark.

Also new is where the Chronograph 1 – 1972 Limited Edition and its movement are manufactured. As of 2014, all Porsche Design Timepieces are produced in-house at Porsche Design Timepieces AG, the brand’s own timepiece-manufacturing facility in Solothurn, Switzerland.

The Porsche Design Chronograph 1 – 1972 Limited Edition is limited to only 500 pieces worldwide and is now available at Porsche Design stores and online at www.porsche-design.com.   Price: $7,700.

Porsche Design will also offer a second example of the watch, the Chronograph 1 – 911 Edition 50Y Porsche Design (with an open caseback), exclusively to owners of the new limited edition Porsche 911 sports car, with both car and watch limited to 750 pieces globally.

The Chronograph 1 – 911 Edition 50Y Porsche Design for Porsche 911 owners has an open caseback.

In addition to the anniversary timepieces and vehicles, Porsche Design is also offering a wide range of its products with special fiftieth anniversary touches. The products include sunglasses, fashion, sportswear, accessories, bags and luggage.

 

Porsche Design echoes its dashboard clock with a set of chronometers.

To complement the Sport Chrono Porsche Design clock designed for Porsche Panarama and the Porsche Taycan car interior, Porsche Design in the past year introduced a matching the Sport Chrono wristwatch collection.

The line, while not brand new, is impressive. It includes three models that closely match the automotive clock, complete with a small seconds subdial (above), plus one additional model boasting a flyback chronograph.

As with the clock, the operative word is chrono – for chronometer. While only one of the two models is a chronograph, both are officially certified COSC chronometers, with all the enhanced precision that certificate confers.

With its small seconds subdial at six o’clock as on the dashboard timer, the three-hand Sport Chrono Subsecond is 42mm titanium watch offered with either a black, blue or brown dial. Each dial comes with a color-matched rubber strap.

Inside these watches Porsche Design fits its estimable in-house developed Porsche Design caliber WERK 03.200.

The chronograph

While the Sub Second chronometer models feature closed case backs, the chronograph model boasts a clear sapphire case back. This wise choice offers a clear view of Porsche Design’s eye-catching caliber WERK 01.100, with its Porsche-centric P-Icon design.

Other classic Porsche Design features include an anti-reflective sapphire crystal, a leather strap made from Porsche interior leather and a titanium folding clasp with safety push buttons.

Prices: $4,750 (Sport Chrono Subsecond) and $6,150 (automatic chronograph).