Porsche Design


Porsche Design celebrates the 60th anniversary of the Porsche 911 with a new anniversary edition of its original Chronograph 1, the first blackened steel Porsche Design watch from 1972.

The new Porsche Design Chronograph 1 – 911 S/T.

The new model, the Chronograph 1 – 911 S/T, is a flyback chronograph that features design elements and colors that specifically pay homage to the Porsche 911 S/T 2.4.

Porsche Design is reserving the new watch for the owners of the newest Porsche 911 S/T. 

The car is known for its lightweight design concept, which is why Porsche Design built cases for the new watch in lightweight uncoated and sandblasted titanium, and in two hues: Ceramica (high gloss) or Brilliant Silver.

The black dial of the new watch, framed by a black bezel ring, mimics the car’s instrument panel, as does the green and red minute scale, which includes a red 60 to echo the look of the car’s retro rev counter.

The dial of the new Chronograph 1 – 911 S/T also features a day display in both German and English with the date colored in a brilliant phosphorous green. The white stop-seconds hand, which echoes the rev counter pointer, is coated with a generous amount of SuperLuminova.

Finally, Porsche Design has copied the font used to indicate the car’s gear shift pattern and applied it to the dial on the new watch, specifically on the chronograph sub-dials. The shift pattern itself can also be found on the dial.

Inside Porsche Design fits its excellent COSC-certified Porsche Design WERK 01.240 with flyback function and specially designed rotor available three options: high-gloss, silver or black. The movement is visible behind a sapphire crystal caseback.

Porsche Design offers the Chronograph 1 – 911 S/T in a Heritage version that incudes a Classic Cognac-colored genuine leather strap and a winding rotor on the back that features the Porsche crest. The S/T version includes a black leather strap and the S/T-branded rotor. Both versions come with the additional titanium bracelet.

All watches will have the limited edition number (of 1,963) engraved on the back of the watch. Porsche Design is also including a range of accessories with each watch, including a plaque featuring the 911 S/T image and the individual limitation number.

Price: $13,500.

Porsche Design celebrates the 75th anniversary of the Porsche 356 ‘No. 1’ roadster, the first namesake automobile made by Ferry Porsche.

The new Porsche Design Chronograph 1 – 75 Years Porsche Edition.

The celebratory model, called the Chronograph 1 – 75 Years Porsche Edition, echoes the first blackened steel Porsche Design watch from 1972 with its Porsche dashboard-inspired matte-black dial with Porsche Design logo and lettering, red seconds hand and tachymeter.

For the new model, Porsche Design updates the 40mm case, which here is glass-bead-blasted and carbide-coated black titanium. And instead of the Valjoux 7750 found in the original, Porsche Design’s own excellent COSC-certified WERK 01.140 powers the chronograph.

For this limited edition, however, Porsche Design also adds a few flourishes, starting with the caseback. This Chronograph 1 – 75 Years Porsche Edition features a winding rotor in the shape of the famed Fuchs wheel, including a Porsche crest in color, as well as the specific limited edition number.

Porsche Design has also created a new textile/leather strap with light blue stitching and a woven red stripe in the middle to mark the anniversary. The chronograph is also available with a black leather strap and matching black stitching. Both straps can be changed quickly using Porsche Design’s snappy quick-change system.

Porsche Design is offering the Chronograph 1 – 75 Years Porsche Edition as a special edition limited to 475 pieces. Price: $11,000. 

To celebrate the upcoming Porsche Rennsport Reunion, slated to begin later this year (on September 28) at Leguna Seca in California, Porsche Design launches a U.S. limited edition watch: the Chronograph 1 – Rennsport Reunion 7 Edition.

The new Porsche Design the Chronograph 1 – Rennsport Reunion 7 Edition.

As an enhanced edition of the famed Porsche Design Chronograph 1 from 1972, the watch retains the original’s pioneering black livery. But instead of the original’s PVD steel case, the new models are forged using a more scratch-resistant titanium carbide case. But the revived watch still enthralls with same matte black dial, red chronograph seconds hand and 41mm case size as the original.

For this special edition, Porsche Design engraves a ‘7’ on the strap to celebrate the seventh Porsche Rennsport Reunion. 

Turn the watch over to see more commemorative markings, including a platinum-colored winding rotor in the form of the RS Spyder wheel rim with a colorful Porsche Crest (used exclusively for this edition). The rotor winds the superb COSC-certified Porsche Design caliber WERK 01.140.

Porsche Design offers customers two bracelets with this commemorative watch. Buyers receive a classic black titanium bracelet and the sporty black leather strap with stitching and Race-Tex in blue (and the embossed “7”). Porsche Design makes its strap materials from originals used in the interiors of Porsche sports cars.

The Porsche Design Chronograph 1 – Rennsport Reunion 7 Edition is priced at $12,500 and is limited to seventy-five pieces in celebration of 75th anniversary of Porsche. 

Porsche Design launches a new flyback chronograph for buyers of the new Porsche 911 Dakar, a specially designed 911 named after the famed Dakar auto rally.

The new Porsche Design Chronograph 1 – 911 Dakar.

For these owners, Porsche design offers its new Chronograph 1 – 911 Dakar and a variation, the Chronograph 1 – 911 Dakar Rallye Design Edition (with an additional dial graphic). Both watches are cased in a new titanium alloy called titanium carbide.

The Porsche Design Chronograph 1 – 911 Dakar Rallye Design Edition, with added Dakar graphic.

The new material represents a continuation of Porsche Design’s long history as an innovator of titanium watch cases, which were introduced into watchmaking forty years ago by Porsche Design in tandem with IWC. 

The newest titanium alloy is highly scratch resistant, according to the watchmaker, which says that the “smallest scratches caused by fine sand, for example, are now a thing of the past.” In addition, titanium carbide is not subject to any visible aging process, is hypoallergenic, and is lighter than traditional case-grade titanium.

Porsche Design is understandably quite proud of its new metal and even calls it out in red at the top of the new watch’s dial with a new abbreviation “TiC” (titanium carbide). 

While Porsche Design still makes the crown and pushers on the Chronograph 1 – 911 Dakar with standard titanium, the entire 42.7mm case for the watch is made using the new material, which the company spent years developing.

Porsche Design explains that the material is created by first compressing titanium carbide granules under several tons of pressure, and then sintering them at over 2,000 degrees Celsius. “This condenses the granules and irreversibly turns them into a homogeneous compound.”

The watchmaker explains that the case blank is then milled and honed into shape.

The dial

Porsche Design ensures a quick reading the dial of the new chronographs with a highly visible red 60 in the minute scale. This perfectly matches with the red color of the chronograph stop hands as well as the word ‘flyback.’ In addition, the watchmaker’s designers have widened the markings of the small hour display for whole hours as compared to the half-hour markings.

The Chronograph 1 – 911 Dakar Rallye Design differs from the Chronograph 1 – 911 Dakar only with the colorful graphic within the running seconds aperture at 9 o’clock. Its white, blue, gold, and red lines represent the colors on the modified Porsche 953 that won the Rallye in 1984.

Porsche Design designed the watch’s rotor to match the Porsche 911 Dakar rims, and makes them available for the watch in either black satin or solid white. For the Chronograph 1 – 911 Dakar, the winding rotor is also available in Vesuvius gray.

Porsche Design fits its COSC-certified Porsche Design WERK 01.240 movement into the watch. This excellent in-house caliber features a flyback function that combines starting, stopping, and resetting in a single operation. The movement is visible through a titanium caseback and clear sapphire crystal. Each watch will bear an engraved limitation number on the caseback to match the number on the owner’s automobile.

As on all Porsche Design watches, th new chronograph allows straps to be changed without the use of tools. Porsche Design makes the watch’s handsome strap of black leather with contrast stitching in Shadegreen, the same hue found on the seat middle of the Porsche 911 Dakar. For the Chronograph 1 – 911 Dakar Rallye Design Edition the stitching is  made of Race-Tex in Shark Blue.

The Porsche Design Chronograph 1 – 911 Dakar and Chronograph 1 – 911 Dakar Rallye Design Edition can be ordered only by buyers of the new Porsche 911 Dakar and 911 Dakar Rallye Design automobiles at authorized local Porsche dealers.  The watches in both liveries are limited to a total of 2,500 pieces, each priced at $14,500.


Specifications: Porsche Design Chronograph 1 – 911 Dakar and Chronograph 1 – 911 Dakar Rallye Design Edition

Movement: Caliber Porsche Design Caliber WERK 01.240, chronograph with flyback function, day and date display in German and English, COSC certified Rotor 360° rotor in wheel design in White, Black or Vesuvius Grey with Porsche Crest. Decorative features include matte black color with chrome-plated bridges, plates and polished screws, engraved Porsche Design icon. Power reserve is 48 hours and its frequency is 28,800 semi-oscillations per hour [4Hz].

Case: 42.7mm by 15.5mm titanium carbide with glass bead blasted finish.  Crown and pushers in titanium, Sapphire crystal with hard coating, scratch-resistant and with sevenfold anti-glare properties on both sides. Caseback in black titanium with sapphire crystal. Water resistant to 100 meters. 

Dial: Black/white minute and hour hands with SuperLumiNova, seconds hand in white; chronograph hand in neon orange; day and date display in German and English at 3 o’clock; red TiC graphic between 1 and 2 o’clock; chronograph second; 30-minute display at 12 o’clock, 12-hour display at 6 o’clock; small seconds at 9 o’clock. 

Strap: Perforated leather strap made of genuine Porsche vehicle leather in black with backing in Race-Tex in Shade Green and decorative stitching in genuine Porsche vehicle thread in Shade Green or Shark Blue. Black titanium folding clasp with pushers. 

Price: $14,500. 

Porsche Design launches a special edition of its Chronograph 1 to commemorate the brand’s fourth year as timing partner of the GP Ice Race in Austria.

The 250-piece limited-edition echoes the original Chronograph 1 from 1972, which is often considered the first all-black chronograph.

The new Porsche Design Chronograph 1 – GP Ice Race 2023 Edition.

The new Chronograph 1 – GP Ice Race 2023 Edition, like the original watch, delivers the appearance of a Porsche 911 dashboard to the wrist, complete with luminescent hour markers and a matte-black dial. 

But on the new watch Porsche Design updates certain details, such as using a pointed minute hand and red chronograph hands. The minute hand on the original model was rectangular while the chronograph hands on that 1972 edition were white. 

Also reflecting modern technology, Porsche Design builds the new watch with antireflective, scratch-resistant sapphire crystal and an uncoated, 40.8mm lightweight silver titanium case.

Inside the watchmaker fits its excellent COSC-certified WERK 01.240 caliber with flyback function that powers a quick-switch date display and a bilingual day display. Porsche Design has engraved the edition number and the unusual GP logo on the caseback. The logo, which depicts Yeti sitting on a tractor, is unique to this limited edition.

Porsche Design also provides two bracelet options: a textile variant and a classic black version made of vehicle leather and with a matte-black titanium folding clasp.

The Porsche Design Chronograph 1 – GP Ice Race 2023 Edition can be ordered at the Porsche Design website and in Porsche Design Stores. Price: $9,650.