Bulova celebrates the seventieth birthday of three-time Grammy winner Nile Rodgers by unveiling two watches to be sold to benefit the We Are Family Foundation, which funds schools and creative programs for youth across the globe.
Bulova has worked with Rodgers previously as the campaign mentor to new musical artists a part of Bulova’s Tune of Time music program, as well as with existing We Are Family offerings.
One of the new We Are Family watches is a 40mm steel-cased, two-hand quartz model with a black IP dial designed to look like a vinyl record. The ‘record’ dial, which is emblazoned with a white signature of the famed musician and producer, is framed by a wood-grain decoration that resembles the neck of Nile’s Fender guitar, affectionately known as “The Hitmaker.”
That reference recalls Rodgers’ role in producing/writing and playing on global hits for artists such as David Bowie, Madonna, Daft Punk, Sister Sledge, Diana Ross, The B52s and many others.
On the back of the watch Bulova fits a flat black mineral case with ‘HAPPY 70TH NILE!’ imprinted on it with an image of his guitar and a unique serial number. Priced at $295, the watch will be made as a limited edition of seventy.
A chronograph too
The second new We Are Family watch is also a limited edition of seventy pieces and utilizes the Bulova Lunar Pilot Chronograph, one of the most popular models in its Archive Series model.
The watch is a commemorative reissue of the original chronograph worn on August 2, 1971, during the Apollo 15 mission. Bulova has updated the watch with its own high-precision quartz movement (which features a frequency of 262 kHz).
The chronograph also features a black dial, but with highly luminous hands and markers, anti-reflective sapphire glass, a tachymeter scale and date display, all within a sandblasted stainless steel 45mm-case with an original Bulova logo.
Like the time-only benefit model, the We Are Family chronograph also features an engraved caseback that reads “HAPPY 70TH NILE!” next to an image of a guitar and the watch’s individualized number. Affixed to a textured black leather strap, the Bulova We Are Family Lunar Pilot Chronograph is priced at $795.
“We are delighted to carry on our relationship with Nile Rodgers and to be part of this significant milestone,” says Jeffrey Cohen, President of Citizen Watch America, which includes Bulova within its corporate sphere. “Bulova fully supports the mission of We Are Family Foundation and is proud to support that mission through these celebratory timepieces.”