Zenith donates a pink El Primero Chronomaster for a June 10-11 Phillips auction in support of the Susan G. Komen breast cancer awareness organization.
The auction will be held in person in New York City or online, with 100 percent of the proceeds donated to Susan G. Komen to help fight breast cancer and raise awareness. Komen advocates for patients, drives research breakthroughs, improves access to high-quality care and offers direct patient support and information.
The upcoming auction continues Zenith’s advocacy for breast cancer awareness. It follows the launch of the Chronomaster Original Pink edition in October 2022, which raised funds for Susan G. Komen, and enhances awareness to the cause also championed at the recent Zenith Meet the DreamHers event held in Singapore.
“Supporting Komen, with its rapport and incredible impact, is a partnership of great significance for Zenith,” notes Zenith CEO Julien Tornare.
“The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”
The Zenith Chronomaster Original Pink, Unique Piece for Susan G. Komen watch is a one-of-a-kind 38mm steel edition of the famed El Primero-set watch and includes diamond-set lugs similar to the Zenith A386. Inside Zenith fits its Automatic El Primero 3600, with the unusual 1/10th-of-a-second chronograph function.
The watch’s metallic pink dial honors the color globally associated with breast cancer awareness. Zenith will add an additional strap (of the winner’s choice) to the package and will supply a certificate stating the watch’s uniqueness.
Phillips is estimating an $8,000 to $16,000 auction price.
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