By Nancy Olson

Storytelling and imagery are important players in communication, creating connection, emotion and, as a result, remembrance.

Watches and Wonders 2023 in Geneva was rife with stories, often told most dramatically by the watch brandsrespective exhibit space. From the fantasy of jewels at Van Cleef & Arpels to A. Lange & Sohnes Odysseus Chronograph, there was a lot to take in and even more to inspire.

The Montblanc booth at Watches and Wonders 2023 featured an oversized nib as a pendulum.

Walking into the Montblanc booth, for example, was like entering a mountain landscape, where shades of gray, white and wood conjured the primary palette and motif of this years watch debuts. The bold imagery also served as a link between the art of writing—Montblancs foundation in pens since 1906—time, and the theme of exploration. And owing to the brands reputation in handcrafting its pen points, the centerpiece was a dramatic oversize Montblanc nib pendulum, which uninterruptedly drew mountain scenes on a round canvas suggestive of a watch dial.

Each watch in the new Montblanc 1858 Zero Oxygen 8000 Capsule Collection features a Sfumato dark grey Glacier pattern dial, replicating the color of the rock and ice at 8,000 meters.

Montblanc’s Managing Director Watch Division Laurent Lecamp emphasized the importance of imagery and storytelling to share important themes. Story is the soul of the world of Montblanc,” he explained to me during our recent interview. Thus the company often engages high-profile individuals, fans of the brand, to help recount the narrative.

The back of the Montblanc 1858 Geosphere 0 Oxygen 8000 pictures K2, the world’s second-highest mountain.

Reinhold Messner and Nimsdai Purja, mountaineers and Montblanc Mark-Makers,” inspired Montblanc’s intricate art-inspired booth space, as well as the new watches in the collection. Even the walls told a tale, incorporating the mens words taken from their written accounts of climbing expeditions.

The new Montblanc 1858 Geosphere 0 Oxygen The 8000, with MB 29.25 automatic worldtime movement.
This Montblanc 1858 Iced Sea Automatic Date Boutique Edition comes in a 41mm stainless steel case.

Following suit, the 1858 Zero Oxygen The 8000 watch collection on display for the first time revealed colors that recall the rock and ice found at high altitudes, made using zero oxygen technology.

The new Montblanc 1858 Geosphere Chronograph 0 Oxygen The 8000 LE 290 44mm .

All four of the Montblanc 1858 Zero Oxygen 8000 Capsule Collection debuts join Montblanc’s Zero Oxygen series. The collection’s  timepieces boast zero oxygen inside their cases to not only eliminate fogging, but also to prevent oxidization.

The new Montblanc 1858 Unveiled Secret Minerva Monopusher Chronograph LE 88. Inside is a reversed Minerva caliber.

Taking the imagery one step further, the very beautiful and complex Montblanc Unveiled Secret Minerva Monopusher Chronograph, while not specifically among the 8000 Capsule Collection models, nonetheless displays a distressed steel case created partly by tumbling and brushing the metal with quartzite straight from the company’s namesake mountain, Mont Blanc.




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