Porsche Design celebrates the 75th anniversary of the Porsche 356 ‘No. 1’ roadster, the first namesake automobile made by Ferry Porsche.
The celebratory model, called the Chronograph 1 – 75 Years Porsche Edition, echoes the first blackened steel Porsche Design watch from 1972 with its Porsche dashboard-inspired matte-black dial with Porsche Design logo and lettering, red seconds hand and tachymeter.
For the new model, Porsche Design updates the 40mm case, which here is glass-bead-blasted and carbide-coated black titanium. And instead of the Valjoux 7750 found in the original, Porsche Design’s own excellent COSC-certified WERK 01.140 powers the chronograph.
For this limited edition, however, Porsche Design also adds a few flourishes, starting with the caseback. This Chronograph 1 – 75 Years Porsche Edition features a winding rotor in the shape of the famed Fuchs wheel, including a Porsche crest in color, as well as the specific limited edition number. 
Porsche Design has also created a new textile/leather strap with light blue stitching and a woven red stripe in the middle to mark the anniversary. The chronograph is also available with a black leather strap and matching black stitching. Both straps can be changed quickly using Porsche Design’s snappy quick-change system.
Porsche Design is offering the Chronograph 1 – 75 Years Porsche Edition as a special edition limited to 475 pieces. Price: $11,000.
The trademark battle 22-karat gold axe rotor is also a chore to construct as it is only two-tenths of a milimeter thick and can’t be made by machine. Instead, it must be stamped, with the engraving already incorporated into the stamp. 
