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Maurice Lacroix

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Maurice Lacroix Updates Pontos S Diver 

Maurice Lacroix revisits its Pontos S Diver, revamping the dive watch with a sharp-looking new dial sporting bolder indexes and minute markings, improved luminosity and a raised date frame. In addition, Maurice Lacroix offers a bronze-cased edition, a first for the collection.

One of three new Maurice Lacroix Pontos S Divers.

The Swiss watchmaker released its first-generation Pontos S Diver in 2013 but halted it a few years later as it increased production of its hot Aikon collection to meet demand.

With the updated 42mm watch, Maurice Lacroix enhances dial visibility with newly facetted hour and minute hands, both of which glow with SuperlumiNova. On the minute hand you’ll now see a border colored to contrast with the dial. The hour indexes retain their generous luminescent treatment.

Maurice Lacroix also retains the watch’s useful internal rotating bezel to indicate elapsed time, adjusted using the crown at the 2 o’clock position. The second crown at the 3 o’clock position is used to adjust the time, date and to wind the automatic ML115 movement. All models are water resistant to 300 meters.

Maurice Lacroix debuts its first bronze-cased Pontos S Diver.

Bronze too 

As noted, Maurice Lacroix is offering a bronze edition of the watch in addition to the steel models. 

While the regular production steel models are available with black grained or white lacquered dial options, the bronze model is limited to 500 pieces and is paired with a blue grained dial.

The bronze version comes supplied with two straps, one in dark blue leather and the other in dark blue rubber. Maurice Lacroix supplies the steel models with three matching straps: an M-branded fabric strap and two rubber straps.

Finally, Maurice Lacroix equips the new Pontos S Diver with the company’s Easy Strap Exchange System that allows the wearer to quickly swap straps without the need for tools. 

Prices: $2,050 (steel) and $2,600 (bronze). 

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Maurice Lacroix Brightens its Aikon Grand Date 

Maurice Lacroix shakes up one of its all-black models with new, bright colors, transforming the formerly dark Aikon Master Grand Date Black into the new Aikon Master Grand Date Technicolor. The watch, formerly available only in more traditional black (or dark blue) garb, takes on a new, playful guise with the new offering.

Maurice Lacroix is offering the Aikon Master Grand Date Technicolor in four colors, each a limited edition of fifty.

The debuts retain the watch’s primary technical features, namely its large date display, visible balance wheel and the open-worked small seconds display. You might recall that Maurice Lacroix placed a specialized orange version of its Master Grand Date into the 2021 Only Watch charity auction.

But Maurice Lacroix shifts the design’s mood, adding fun to the Aikon Master Grand Date’s technical, in-house design. 

To do this, the watchmaker offers the Aikon Grand Date Technicolor as limited edition series of fifty pieces in each of four bright, metallic colors: yellow, orange, blue and green.

Furthermore, the date display itself is colorful, with the numerals presented the same bright colors as the dials.   

Maurice Lacroix says it was inspired by the success of its 1990s-era Calypso collection, a series of watches bathed in bright colors.

The new 45mm steel watches display time on an off-center dial finished in a criss-cross  ‘Clous de Paris’ pattern, just above the small seconds display. Black facetted hands are coated with a healthy dollop of SuperLuminova and a touch of red enlivens the tip of the small seconds hand. Inside is manufacture caliber ML331.

As with all its Aikon models, the new series features an integrated strap. Maurice Lacroix provides a black rubber strap and a colorful strap to match the dial.

Maurice Lacroix now packages it all its watches with the same material it uses for its eco-friendly Aikon #tide collection. This means the new series is boxed with packaging made of recycled ocean-bound waste bottles. The watchmaker says it takes thirty-four bottles to make each watch box, which means thirty-four fewer bottles polluting the sea.

As noted, Maurice Lacroix is making the Aikon Master Grand Date Technicolor available as a limited edition of fifty pieces in each of four colors. 

Price: $9,650.

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Maurice Lacroix Enhances Pontos Day Date   

Maurice Lacroix adds new hues to its recently updated Pontos Day Date, enhancing the dial’s color contrasts, and now sells the watch in eco-friendly packaging.

One of three new Maurice Lacroix Pontos Day Date 41mm watches. Each is offered on a bracelet or strap.

The independent Swiss watchmaker recently added newly facetted (and applied) markers and hands to the popular (and affordable) 41mm Day/Date model.

The dial offers clearer contrasts than previous editions, especially with the new raised minute track that clearly delineates the dial indicators. The minute track, no longer along the edge of the dial, sits inside the hour track and creates a new, modern appearance. The track is slightly recessed and is set with clean markings and contrasting hues to enhance visibility.

As the watch’s name indicates, you’ll find a date and a day window, each deeper than you might expect. Maurice Lacroix teams the new dial layout with a choice of three new dial colors: black, silver and anthracite. All three are finished with a sunray motif and silver or golden-toned hands and indexes.

Maurice Lacroix brushes and polishes the stainless case 41mm case, which holds an automatic ML143 Sellita-based caliber, visible via the exhibition caseback. The watchmaker finishes the movement with Côtes de Genève while the rotor features vertical Côtes de Genève and sun brushing.

To attach the new watches to the wrist, Maurice Lacroix provides a choice of a three-row stainless steel bracelet or black leather strap, the latter of which sports the company’s M-logo. And of course you’ll be able to swap straps using the firm’s own Easy Strap Exchange System.

Finally, these newest Maurice Lacroix Pontos Day Date 41mm debuts arrive in new packaging made of recycled ocean-bound waste, echoing the material used to create the full Maurice Lacroix Aikon #tide watch series.

Price: Starting at $2,050 (strap) and $2,100 (steel bracelet).  

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Maurice Lacroix Enhances Pontos Chronograph 

Maurice Lacroix tweaks its Pontos Chronograph 43mm with four new references that expand the collection’s high-value chronograph options with new sun-brushed black or gunmetal grey dial hues.

The latest Maurice Lacroix Pontos Chronograph 43mm offers a choice of black or gun metal dials.

These debuts echo the existing blue-dialed Pontos Chronograph with Arabic numerals and partially open-worked hands.

Look for additional SuperLuminova on the central chronograph hand as well, matching the enhanced luminescence of the hands. Maurice Lacroix has also added a color-coordinated date display disc to the 12-hour chronograph register at 6 o’clock.

Maurice Lacroix’s automatic ETA-based ML112 caliber, visible through the watch’s caseback, is finished with Côtes de Genève and circular graining, while the rotor is embellished with vertical Côtes de Genève and sun brushing.

The new models can be paired with a leather strap or a three-row steel bracelet. 

Finally, to echo its Aikon models, the new Pontos Chronograph 43mm now features the brand’s Easy Strap Exchange System, which allows a quick strap/bracelet swap if desired.

Maurice Lacroix now packages it all its watches with the same material it uses for its eco-friendly Aikon #tide collection. This means the new series is boxed with packaging made of recycled ocean-bound waste bottles. The watchmaker says it takes thirty-four bottles to make each watch box, which means thirty-four fewer bottles polluting the sea.

Prices:  $3,250 (steel bracelet) and $3,200 (leather strap).

 

Specifications: Maurice Lacroix Pontos Chronograph 43mm 

Case: 43mm by 15mm steel, 100 meters water resistant, clear sapphire back.

Movement: Automatic ETA 7750-based ML112 chronograph. 

Functions: Hours and minutes, small second at 9 o’clock, centered second chrono, 30 minutes chrono at 12 o’clock, hours chrono at 6 o’clock, date at 6 o’clock.

Dial: Black sunray; snailed and sandblasted counters and rhodium polished rings or gunmetal sunbrushed lacquered dial. Gold or rhodium-finished hands and markers. 

Bracelet: Three-row stainless steel, black leather strap alligator imitation with gold 4N M-logo. Both with Easy Change system. Butterfly buckle in stainless steel.

Prices:  $3,250 (steel bracelet) and $3,200 (leather strap).

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Maurice Lacroix Launches Aikon #tide Mahindra

Maurice Lacroix merges its ongoing role as the official timer of Mahindra Racing with its eco-friendly Aikon #tide collection to launch the Aikon #tide Mahindra. 

The new Maurice Lacroix Aikon #tide Mahindra.

Like all Aikon #tide models, the new 40mm quartz watch is made from ocean-bound upcycled plastic, but here it is also dressed in the race team’s red colors while also displaying the Mahindra Racing logo and the date on the textured black dial.

Maurice Lacroix colors the bezel in Mahindra red, a bright racing hue that nicely contrasts with the black rubber strap with the Maurice Lacroix ‘M’ logo on it in red.

The watchmaker supplies a second strap in red rubber with black accents. And as always for this brand, wearers can quickly change straps using Maurice Lacroix’s Easy Strap Exchange system, which requires no tools.

Mahindra Racing is a founding team in the ABB FIA Formula E World Championship. The race team actively promotes EV technology, which meshes nicely with Aikon #tide message of eco-friendly watchmaking.

As Maurice Lacroix notes, one Aikon #tide watch and its packaging requires seventeen upcycled plastic bottles, which means seventeen fewer bottles polluting the ocean. 

Price: $850

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