Citizen Watch America last week opened its first-ever U.S.-based multi-brand flagship store in New York City. Offering a wide range of all the Citizen Watch America group brands, which include Citizen, Bulova, Accutron, Frederique Constant, and Alpina, the 7,000-square-foot, three-story flagship is situated at 605 Fifth Avenue, near Rockefeller Center. 
Designed by architect Ken Park and his award-winning New York-based firm Kenneth Park Architects, the store features a large video display that can be seen from the street, showcasing watches in apparent three-dimensional views. Inside, a seamless twenty-feet-long wall highlights Citizen’s watchmaking history.
Citizen also teamed with Paris-based Japanese architect, Tsuyoshi Tane (ATTA – Atelier Tsuyoshi Tane Architects) to create an artistic installation called Light is Time, which features thousands of suspended movement baseplates that glitter in the light.
In the store, the first two floors display a full range of watches from each of the Citizen group brands, including timepieces available exclusively at the flagship location.
Next year, Citizen will unveil a museum archive and a dedicated space for events and community programs.
“We are proud to join the ever-growing Fifth Avenue shopping district and introduce Citizen Watch America group brands through an innovative and immersive experience,” says Jeffrey Cohen, President of Citizen Watch America. 
“This is our first-ever U.S. multi-brand flagship and there is no better place than New York City to capture the inclusive worldview of our company as it serves as the most iconic intersection for citizens from across the world.”
The dial reflects and refracts light and features silvery accents that echo the look of glittering stars and nebulae.
Adding to that ease is Citizen’s “Direct Flight,” a name for the easy adjustment of the time and date in twenty-six times zones with just a turn of the crown.
The bezel colors are split into daytime and nighttime hues, represented by blue and black on the black-dialed model and red and light blue on the model with the dark blue dial.
