Citizen expands its Promaster collection with the new Promaster Land Altichron,  a 46.7mm titanium-cased adventure watch with a built-in electronic compass and altitude sensor.

The new Citizen Promaster Land Altichron.

With a blue dial and large, luminous hands, the new watch is easy to read thanks in part to its analog displays, which replace the usual liquid-crystal displays found on many traditional quartz-powered adventure watches.

The watch’s altitude sensor will note altitude up to 10,000 meters (more than 32,800 feet) above sea level and 300 meters (nearly 985 feet) below sea level. Citizen’s design here cleverly displays all the watch’s data, including time, altitude, direction and date, on the dial simultaneously.

Citizen builds the case using its own Super Titanium, which is treated with two high-tech protection materials known as Duratect MRK and Duratect DLC. Protection against the elements is further enhanced with a thick spherical sapphire crystal and a highly durable nylon strap.

As with all Citizen Eco-Drive Promaster watches, this newest model is light-powered, which eliminates the need to regularly change a battery. 

To celebrate the new watch, Citizen has enlisted champion climber and climate activist Will Gadd to ‘Team Promaster.’ As a brand ambassador, Gadd will be sharing his personal accounts as he travels the globe to raise awareness for the environmental protection of mountains.

Citizen’s latest ambassador Will Gadd, sporting the new Promaster Land Altichron.

“The fundamental measurements of my world are time, altitude and direction.,” Gadd says. “The Promaster Land Altichron gives me all of these in a rock-solid package. This relationship is new, but the values aren’t.” 

Two New Promasters 

Citizen is also adding two new Promaster Tough models to the collection, each with one-piece 41mm Super Titanium cases and a matching triple-link bracelet.

The Citizen Promaster Tough, with a 41mm Super Titanium case.

These Eco-Drive models are water resistant to 200 meters and are available in two dial options: black (BN0241-59H) and green (BN0241-59W), each featuring luminous hands and markers and a date display.

The green-dialed version of the new Citizen Promaster Tough.

Prices: $995 (Altichron) and $575 (Promaster Tough).

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