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Bucherer adds watches from Girard-Perregaux, H. Moser & Cie and L’Epée to its Bucherer Blue series of customized, limited edition models.

All are finished in the Bucherer Blue color, meant to reflect its place in the watch retailer’s collection of custom-made, similarly hued watches made in partnership with a wide range of Swiss watchmakers. Each watch will be available as a limited edition of eighteen pieces.

The new Girard-Perregaux Tourbillon with Three Flying Bridges Bucherer Blue.

Girard-Perregaux

The new Girard-Perregaux Tourbillon with Three Flying Bridges Bucherer Blue builds on this watchmakers’s Neo series, a contemporary version of its famed Tourbillon with Three Bridges.

The watch is cased in titanium and features a trio of blued bridges also made from titanium. The three bridges not only support the geartrain, barrel and tourbillon, but also act as the mainplate. This design creates the impression that the bridges are floating.

Girard-Perregaux fits the 44mm case between two sapphire crystal glass boxes, which enhances the transparency – and the modernity – of the piece. Price: $167,000.

The H. Moser Streamliner Tourbillon Bucherer Blue.

H. Moser & Cie. 

Independent watchmaker H. Moser sets its Deco-styled Streamliner Tourbillon with sixty baguette-cut blue sapphires (2.90 carats), apparently the first gemstone setting for this award-winning series.

Fit with the superb HMC 804 caliber, which features a flying tourbillon with double hairspring and a three-day power reserve, the watch also features a Moser fumé dial, set within the Streamliner’s 40mm steel case with integrated steel bracelet with articulated links.

The watch is the first Streamliner limited edition H. Moser has created for a partner. Price: $119,000.

The new L’Epée Time Fast Bucherer Blue.

L’Epée 1839 

The new L’Epée Time Fast Bucherer Blue combines the independent Swiss clockmaker’s existing Time Fast series with Bucherer’s blue hue. L’Epée’s design is meant to evoke memories of a 1950s-era single-seater race car.

Under the hood L’Epee builds a tiered movement with an eight-day power reserve shaped to the bodywork.

The user winds the 15-inch-long clock the same way a mechanical motor is wound in a pull-back toy car. The hours and minutes are displayed on the side through an aperture resembling a typical competition number, via two engraved stainless steel disks. Price: $34,000. 

Bucherer recently added a second store to its ongoing expansion within the U.S. as the Swiss-based retailer revamps the Tourneau chain, which it acquired in 2018.

Just weeks after debuting its extensive renovation of the TimeMachine flagship in New York, Bucherer adds a location in the King of Prussia Mall.

Bucherer’s new store in King of Prussia.

The new 4,976-square foot store features large windows and decorative “BB” mesh at the storefront and a mix of dark woods, soft fabric panels, and reflective stones in a neutral color palette inside.

In addition, the space features two group lounge areas; a custom banquette and a bar open to serve coffee, tea, and light refreshments.

The Swiss-based Bucherer 1888 has worked with each of its multi-brand partners Hublot. Tudor. Blancpain, Jaeger-LeCoultre, Hublot, Longines and Carl F. Bucherer, to provide retail locations within the new boutique. These are in addition to Rolex, IWC Schaffhausen, and Panerai mono-brand boutiques adjacent to the store.

Audemars in Aspen

In Aspen, Colorado, Audemars Piguet has opened a new boutique at 535 E Hyman Ave. The 900-square-foot boutique offers clients a retail setting inspired by the brand’s home in the Jura Mountains of Switzerland, which are echoed by the Rocky Mountains near Aspen. The boutique will offer an extensive selection of men’s and women’s models, including many from the new Royal Oak Offshore collection.

Audemars Piguet’s new boutique in Aspen.

The Aspen store joins Audemars Piguet boutiques in New York, Las Vegas, East Hampton, Atlanta, Dallas, Chicago, Boston, Bal Harbour, Manhasset, Beverly Hills, St. Barths, and Costa Mesa.