Bucherer recently added a second store to its ongoing expansion within the U.S. as the Swiss-based retailer revamps the Tourneau chain, which it acquired in 2018.

Just weeks after debuting its extensive renovation of the TimeMachine flagship in New York, Bucherer adds a location in the King of Prussia Mall.

Bucherer’s new store in King of Prussia.

The new 4,976-square foot store features large windows and decorative “BB” mesh at the storefront and a mix of dark woods, soft fabric panels, and reflective stones in a neutral color palette inside.

In addition, the space features two group lounge areas; a custom banquette and a bar open to serve coffee, tea, and light refreshments.

The Swiss-based Bucherer 1888 has worked with each of its multi-brand partners Hublot. Tudor. Blancpain, Jaeger-LeCoultre, Hublot, Longines and Carl F. Bucherer, to provide retail locations within the new boutique. These are in addition to Rolex, IWC Schaffhausen, and Panerai mono-brand boutiques adjacent to the store.

Audemars in Aspen

In Aspen, Colorado, Audemars Piguet has opened a new boutique at 535 E Hyman Ave. The 900-square-foot boutique offers clients a retail setting inspired by the brand’s home in the Jura Mountains of Switzerland, which are echoed by the Rocky Mountains near Aspen. The boutique will offer an extensive selection of men’s and women’s models, including many from the new Royal Oak Offshore collection.

Audemars Piguet’s new boutique in Aspen.

The Aspen store joins Audemars Piguet boutiques in New York, Las Vegas, East Hampton, Atlanta, Dallas, Chicago, Boston, Bal Harbour, Manhasset, Beverly Hills, St. Barths, and Costa Mesa.

 

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