To commemorate the fiftieth anniversary of Porsche Design, which was founded by Ferdinand Alexander Porsche in 1972, Porsche Design is launching the Chronograph 1 – 1972 Limited Edition, a reinterpretation of its first product, the original Chronograph 1.
Long considered the first all-black watch, the Chronograph 1 design was directly based on the matte-black design of Porsche sports car dashboards. Porsche Design’s use of black PVD on steel (as well as employing the then-new Valjoux 7750 automatic movement) set an example emulated for decades afterwards by sports watchmakers across the globe. Early examples of the pioneering Porsche Design automatic chronograph are highly collectible.
Honoring the watch’s pioneering role in late 20th century watchmaking, Porsche Design launches its Chronograph 1 – 1972 Limited Edition with the original’s dial and 40.8mm case measurements while bringing it up to modern technical standards.
As on the original, Porsche Design places its historic logo on the dial, crown, clasp and case back. In addition, the tachymeter scale and date display retain the 1972 font and the watch’s baton hands bear the original rectangular shape. The movement, however is now the COSC- certified Porsche Design caliber WERK 01.140.
Porsche Design will make the watch using the same high performance titanium for the 40.8mm case and strap as it uses in nearly all Porsche Design timepieces today. And new SuperLuminova will enhance the watch’s visibility in the dark.
Also new is where the Chronograph 1 – 1972 Limited Edition and its movement are manufactured. As of 2014, all Porsche Design Timepieces are produced in-house at Porsche Design Timepieces AG, the brand’s own timepiece-manufacturing facility in Solothurn, Switzerland.
The Porsche Design Chronograph 1 – 1972 Limited Edition is limited to only 500 pieces worldwide and is now available at Porsche Design stores and online at www.porsche-design.com. Price: $7,700.
Porsche Design will also offer a second example of the watch, the Chronograph 1 – 911 Edition 50Y Porsche Design (with an open caseback), exclusively to owners of the new limited edition Porsche 911 sports car, with both car and watch limited to 750 pieces globally.
In addition to the anniversary timepieces and vehicles, Porsche Design is also offering a wide range of its products with special fiftieth anniversary touches. The products include sunglasses, fashion, sportswear, accessories, bags and luggage.