TAG Heuer and Porsche, which share deep ties to the world of auto racing, expand their collaboration this week with the TAG Heuer Carrera Porsche Chronograph, the first TAG Heuer watch that pairs imagery from the two brands.
The new watch adds a host of Porsche automotive references to TAG Heuer’s recent, well-received Carrera Sport Chronograph design. Most noticeable is TAG Heuer’s widespread use of the Porsche dashboard font on both the bezel of the new watch and to denote the watch’s primary indexes, which are numbered to echo a speedometer. TAG Heuer also places the Porsche name prominently, in red, at the top of the bezel. 
Furthermore, TAG Heuer utilizes red, black, and grey colors prominently on the new watch, echoing Porsche’s frequent use of the same hues. On the watch’s Caliber Heuer 02 automatic movement, TAG Heuer also places the names ‘Porsche’ and ‘TAG Heuer’ on the rotor, which is visible through the sapphire caseback.
Furthermore, TAG Heuer colors the dial to mimic asphalt in order to emphasize a ‘passion for the road,” according to the brand.
TAG Heuer has collaborated with Porsche on a variety of ventures for decades, most recently since 2014 with the TAG Heuer Porsche Formula E Team and on the upcoming FIA World Endurance Championship (WEC). This year we’ll see series partnerships in ten editions of the worldwide one-make cup series Porsche Carrera Cup. TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer E-sports Supercup.
Both companies are set to expand their collaborations. Porsche, for example, is running its own golf activities like the Porsche Golf Cup, and since 2015 has sponsored the Porsche European Open golf tournament. TAG Heuer has announced that it will join both these events. 
The watch will be sold on a calf leather strap with Porsche-style stitching, or on an interlocking race-style steel bracelet. TAG Heuer will deliver the Carrera Porsche Chronograph in packaging with a black watch box that features the logos of TAG Heuer and Porsche in white. Inside the box is a black travel pouch that boasts a Porsche red interior.
Price: $5,850 (leather strap) and $6,050 (steel bracelet).
Specifications: TAG Heuer Carrera Porsche Chronograph Special Edition 44 mm Caliber Heuer 02 Automatic
References: CBN2A1F.FC6492 (leather strap) and CBN2A1F.BA0643 (steel bracelet)
Movement: Caliber Heuer 02 automatic chronograph with 80-hour power reserve, vertical clutch and column wheel.
Case: 44 mm steel polished, fine brushed; ceramic black tachymeter fixed bezel, Porsche inscription. Domed and beveled sapphire crystal with double anti-reflective treatment. Steel crown at 3 o’clock with red accent. Steel screw-down sapphire case back with special engraving . Water resistance to 100 meters.
Dial: Grey asphalt color with three black chronograph counters. Black gold plated applied indexes with white SuperLuminova rhodium-plated hour and minute hands with white SuperLuminova rhodium-plated central hand w/red tip. TAG Heuer applied logo, date at 6 o’clock.
Strap/Bracelet: Embossed black calf leather strap with hand stitching; calf skin black lining and steel folding clasp with double safety push-buttons (on reference CBN2A1F.FC6492), or steel H-shape bracelet with steel folding clasp with double safety push-buttons (on reference CBN2A1F.BA0643)
Price: $5,850 (leather strap) and $6,050 (steel bracelet).
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