Citizen launches a new limited edition pilot’s watch this week in conjunction with 1% for the Planet and Everybody Solar, two energy conservation organizations.
The watch, which joins the Promaster series, is an Eco-Drive (light- powered) Limited Edition Navihawk. The 48mm black ion-plated steel watch boasts a cobalt blue dial with pilot-friendly orange accents.
The watch includes not only fully synchronized radio-controlled timekeeping technology (which will update time automatically in twenty-six time zones) but also a chronograph, a complete perpetual calendar, 12/24-hour time options, a power reserve indicator and day/date display.
Sales of the watch will benefit the two conservation organizations and Citizen’s new “Purposeful Power” ad campaign. For every #mylight moment shared to @citizenwatchesus, Citizen will donate $5 to Everybody Solar towards the goal of 100% funding of a solar installation project next Spring. This would be the second joint project between Citizen and Everybody Solar. In recent months, Citizen’s donations helped complete the new 35 kilowatt (kW) array at Glacier National Park’s headquarters.
“Our message of Purposeful Power is aspirational so as to reflect the desire of both the Citizen brand and our consumers to treat the planet, and those around us, with respect and to make a positive contribution to the world,” says Jeffrey Cohen, President of Citizen Watch America.
Citizen is limiting production of the watch to 1,500 pieces worldwide. As an added bonus, Citizen is also including a matching Citizen clock with each watch. Price: $850.
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