Maurice Lacroix cases its sporty Aikon collection in colorful recycled ocean-bound plastic to create a bright series of Aikon #tide quartz time and date watches.

With assistance from Swiss recycler #tide, Maurice Lacroix cases each 40mm watch with up-cycled plastic combined with glass fiber. The composite material is twice as hard as standard plastic and is five times more shock and damage resistant, according to the brand. Maurice Lacroix creates the bezel, case, case back, crown, end-piece and buckle on the Aikon #tide using the composite material.

If the sun-drenched case and dial colors aren’t enough seaside style for you, Maurice Lacroix also references with sea on the watch’s dial with its ‘Vague du Jura’ motif, topped with a flat sapphire crystal. Several models sport diamond-set indexes (see above).

As an Aikon, the watch retains its Swiss watch technical profile with a screw-down crown and a screwed caseback that contribute to the watch’s water resistance of 100 meters.

Maurice Lacroix also equips the new series with its own Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Maurice Lacroix will expand the Aikon #tide collection later in 2022 with a model featuring a recycled-material composite bracelet.

Price: $750 and $925 (with diamond-set indexes).

Maurice Lacroix indulges its luxurious side with the Eliros Sunshine, a gilded addition to its fashion-forward Eliros collection.

While the glittery dial and strap on the 40mm quartz watch catch your eye immediately, it’s the textured pyramid pattern that sets the watch apart from other chic wristwear.

The watch’s sapphire crystal will thwart your attempt to run your finger over the dial to feel the peaks in the golden pyramid range. But you’re free to caress the supple gold strap, which features its own dimensional pleasures.

Maurice Lacroix ensures that the gold hues on the dial and the case match the brightly colored leather strap by utilizing an immersion technique for both components. And to further underscore the fashionable intent of the Eliros Sunshine, the Swiss watchmaker packages the watch into dual-use box and handbag made with a textured material that matches the watch strap.

The watch’s gold-colored leaf-shaped hour and minute hands, and its thin gold-colored seconds hand, remain relatively easy to read even with their matching shades. Not surprisingly, the Maurice Lacroix stylized M logo is also quite visible on the dial, just atop the name, spelled out for all to see.

Confident of their stylish new Eliros Sunshine, the folks at Maurice Lacroix ask you to “form an orderly queue for one of the hottest watches this season.”

Price: $850.