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More fifty years after Doxa debuted the first Doxa Army watch, the Swiss watchmaker debuts a new 42.5mm version in steel.

The new non-limited Doxa Army, cased in steel.

The launch follows the April 2022 release of the watch as a ceramic-cased limited edition in partnership with Watches of Switzerland.

The new, non-limited version is cased in stainless steel with a sand-beige dial. For the first time, Doxa is offering a choice of bezel in bronze or steel with a ceramic insert in hunter green or black, respectively.

Doxa’s use of a bronze unidirectional rotating bezel here as an option marks the watchmaker’s first use of bronze, which many sport watch makers have embraced in recent years.

With its highly luminous dial, the new Doxa Army is being offered with the choice of a stainless steel “beads of rice” bracelet or a black or hunter green rubber strap. Also included is an additional NATO camouflage strap and a case with the original Swiss Army field uniform camouflage pattern.

Inside, Doxa fits an ETA automatic movement (see below for full specifications list.)

Doxa developed the first Army model in cooperation with the Swiss Army in 1968. Dubbed “the ideal watch for military divers,” the watch was notable for its black case, black bezel with black insert and sand-beige dial. Prices: $2,050 to $2,290.

 

Specifications: Doxa Army

References

785.10.031.10 / stainless steel bezel with black ceramic insert / stainless steel bracelet 

785.10.031.20 / stainless steel bezel with black ceramic insert / black FKM rubber strap

785.60.031.10 / bronze bezel with hunter green ceramic insert / stainless steel bracelet 

785.60.031.26 / bronze bezel with hunter green ceramic insert / hunter green FKM rubber strap

785.60.031.20 / bronze bezel with hunter green ceramic insert / black FKM rubber strap 

Case: 42.5mm x 44.5mm x 11.95mm steel, sapphire crystal, unidirectional rotating bezel in bronze or stainless steel, screw-down crown, threaded stainless-steel case back, water resistant to 300 meters.

Dial: Sand-beige, orange hour and minute hands, coated with SuperLuminova, white painted outside minute track. Numerals and dot at 12 o’clock coated with SuperLuminova.

Movement: Automatic ETA 2824 with a power reserve of 38 hours, Doxa decorations.

Bracelet / Strap: Stainless steel “beads of rice” bracelet, secured to the case with screws; folding clasp with wetsuit extension, decorated with ‘DOXA fish’ symbol. FKM rubber strap in black or hunter green, folding clasp with adjustable  wetsuit extension, decorated with ‘DOXA fish’ symbol. Additional NATO camouflage strap included in the box.

Prices:

Stainless-steel bezel with black ceramic insert:

$2,050 (rubber strap) and $2,090 (steel bracelet)

Bronze bezel with hunter green insert:

$2,290 (steel bracelet) and $2,250 (rubber strap).

Doxa teams with Watches of Switzerland to launch the Doxa Army Watches of Switzerland Edition, a black ceramic-cased version of a matte black steel Doxa military watch from the 1960s.

The new Doxa Army Watches of Switzerland Edition.

Like that now highly collectible Doxa Army watch, the re-edition is also finished in matte black, which recalls the original model’s role as a watch designed to reduce glare during active military duty.

The original model was one of the very first watches to use a coating process (oxidation) that at the time was relatively new to the watchmaking industry.

Doxa also echoes the sand-beige dial of the original model on this re-issue, framing it with a matte black diving bezel that matches the 42.5mm by 44.5mm case. Inside Doxa fits a COSC-certified automatic Sellita movement.  

Doxa is also packaging the watch with box sporting the original camouflage pattern used by the Swiss Army at the time the watch debuted. The box includes two straps: one made from black FKM rubber and one NATO strap with a camouflage pattern.

Watches of Switzerland offers the new Doxa Army Watches of Switzerland Edition in a limited edition of 100 pieces.

We expect this nicely considered homage to Doxa’s rich military-watch history to sell very quickly, especially in light of the always active Doxa collector community.

Price: $4,500

 

Specifications: Doxa Army Watches of Switzerland Edition

(Reference 785.00.031.20)

Case: 42.5mm x 44.5mm x 11.95mm matte black ceramic, titanium chamber for the movement, sapphire crystal, unidirectional matte ceramic rotating bezel, screw-down titanium crown, threaded titanium case back, water resistance to 300 meters.

Dial: Beige with orange hour and minute hands, coated with SuperLuminova, painted outside minute track, white numerals and dot at 12 o’clock coated with SuperLuminova.

Movement: Automatic Sellita SW200-1, COSC-certified.

Strap: Black FKM rubber, color-matched with the case, folding clasp, black PVD coating, featuring Doxa fish symbol and adjustable wetsuit extension. Additional NATO camouflage strap included in the box.

Price: $4,500.

 

 

In case you missed the unveiling last month, Doxa has added white to the six existing colors within the Swiss dive-watch maker’s classic SUB 200 collection.

The new Doxa Whitepearl.

The new Doxa Whitepearl will be the only all-white model throughout the SUB family, which also includes the SUB 300 and SUB 1500T collections. Existing options range from classic black dial (Sharkhunter) to silver (Searambler) and even Aquamarine, to the original emblematic orange dial, which Doxa first launched in 1967.

The Doxa Whitepearl retains the SUB 200’s 42mm steel case with its handsome domed ‘glass box’ sapphire crystal, unidirectional rotating bezel and screw-down crown.

As you might expect, the SUB 200 is water-resistant to 200 meters and features a generous dollop of white SuperLuminova coating on all dive-related displays. Equipped with an ETA automatic movement, the SUB 200 offers a power reserve of approximately 38 hours.

Doxa offers the SUB 200 Whitepearl either with its excellent stainless steel ‘rice bead’ mesh bracelet with folding clasp, or with a sporty white rubber strap. Doxa now offers the strap in two sizes, standard and small, perhaps to underscore a unisex vibe for this fashionable and technically proficient dive watch.

Price: $990 (bracelet) and $950 (rubber strap).

Specifications: Doxa SUB 200 Whitepearl

Case: 42mm by 14mm steel, glass box sapphire crystal, unidirectional rotating bezel, 19mm lug width, steel screw-down case back, screw-down crown, water resistance to 200 meters.

Dial: Painted indices and hands treated with a SuperLuminova luminescent coating, painted outer minute track.

Movement: Automatic ETA 2824-2 with a 38-hour power reserve.

Bracelet: Options: Stainless steel ‘rice bead’ bracelet with a folding buckle featuring a diver’s extension and the Doxa fish symbol.

Or: White rubber strap, two sizes available (Standard and Small) to match the dial color. Pin buckle featuring the Doxa fish symbol.

Price: $990 (bracelet) and $950 (rubber strap).

A year after Doxa launched a small-production series of SUB 300 Aqua Lung watches with a forged carbon case, the famed independent Swiss dive watchmaker revisits that high-tech case for the new SUB 300 Carbon collection, a non-limited, eye-catching array of ten models with six colorful dial and matching strap options.

One of ten new Doxa SUB 300 Carbon models. Here the carbon case frames a Caribbean (navy blue) dial. The rubber strap can be black or to match the dial.

At the same time, Doxa launches these bright new SUB 300 models at Watches of Switzerland locations in the United States, marking the brand’s first official U.S. brick-and-mortar distribution in years. Previously, Doxa sold its watches only online through its e-commerce web site. With the new Watches of Switzerland partnership, shoppers can try on the full Doxa collection at all Watches of Switzerland retail stores, as well as online.

The Doxa SUB 300 in yellow, or ‘divingstar.’

The new collection expands Doxa’s use of color within its SUB 300 collection, which already includes a range of colorful steel-cased options. Now with the forged carbon case, the newest collection sets six dial colors, including navy blue, turquoise, orange, yellow, silver and black, framed within the patterned matte black forged carbon case and unidirectional bezel and blackened crown.

The swirled, high-tech carbon pattern and dark hue offers a starker contrast to Doxa’s colorful dial and strap options than we’ve seen with the collection’s existing steel models. And all are currently offered only on black or color-matched rubber straps, unlike the steel-bracelet option available for the steel-cased SUB 300.

Historic link

Doxa touts its current SUB 300 collection as the heir to its groundbreaking original 1967 debut of the same name. Rated as water resistant to a depth of 300 meters feet, the original Doxa SUB 300 was the first consumer watch to feature a unidirectional bezel with a dual indication of dive time and depth, according to Doxa. But the model itself gained fans for another reason as well: its full-on bright orange dial.

Even as the SUB 300 Carbon’s 42.5mm case is lighter than the steel models, Doxa has been careful to maintain the full dive specs of the all-steel SUB 300. To that end, the watchmakers have fit the newest watch with a pressure-resistant titanium chamber and screw-down crown.

The new series also features a sapphire crystal with anti-reflective treatment that retains the same dome shape of the curved Plexiglas found on the original series in 1967. The COSC-certified ETA-based automatic movement provides a power reserve of approximately 38 hours.

Doxa ensures an easy-to-read dial on the new series with a white dive time scale punctuated with a dot at 12 o’clock. The inserts of the bezel (graduated in meters) for depths are colored – either in orange, yellow or turquoise – for visual differentiation, with a light dot at 12. Generously set with SuperLumiNova, the dial’s hour indices are also very clear.

Price: $3,890

Specifications: Doxa SUB 300 Carbon

Case:  42.50mm x 45.00mm x 13.40mm forged carbon, glass box sapphire crystal, unidirectional rotating forged carbon bezel, titanium chamber and screw-in case back, screw-down crown, water resistance to 300 meters.

Dial: Painted indices and hands with SuperLumiNova luminescent inserts, painted minute track.

Movement: Automatic ETA-based, COSC-certified with power reserve of 38 hours, Doxa decorations.

Bracelet: Black or matching to dial color, folding clasp, PVD-coated, featuring the brand’s fish symbol, diver’s wetsuit extension.

Price: $3,890.