Maurice Lacroix launches two Venturer 38mm models within its popular Aikon collection as it appeals to collectors who prefer a modest ‘unisex’ case size.
The Swiss watchmaker has expanded Aikon to include a wide-ranging selection of automatic, quartz and dressy versions of the design in the years since it introduced the collection in 2016. And while 39mm Aikon watches dot the Automatic Aikon collection, most (with the exception of one gem-set example) measure 40mm or larger in diameter.
The new duo addresses request for what Maurice Lacroix calls “an increasing number of clients are seeking sub-40mm case options.”
The watchmaker offers the new Aikon Venturer 38mm in a choice of two dial colors, black or green, both set with silver-toned hour and minute hands and imbued with a generous helping of white SuperLuminova. The central seconds hand is especially visible with its luminescent lollipop style. 
Each watch is finished with a sun-ray pattern dial, framed by a black or green rotating dive-style bezel set with ceramic. To emphasize the sportier nature of the Venturer collection, Maurice Lacroix fashions the watch with a crown guard and a superior 300-meters of water resistance.
Inside, Maurice Lacroix fits an Sellita-based automatic ML115 caliber and finishes the solid case-back with a ‘Vagues du Jura’ motif and the brand’s ‘M’ logo. 
Maurice Lacroix offers a black or green rubber strap for the new set, as well as a five-row stainless steel bracelet. Or, for those who prefer options, the watch is available with both the strap and bracelet, which the wearer can quickly change using the watchmaker’s Easy Strap Exchange system.
Prices: $2,100 (strap only), $2,200 (steel bracelet) and $2,350 (bracelet and strap).
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