Luminox enhances its Bear Grylls Survival Collection’s sustainability quotient in the latest Bear Grylls Survival Rule of 3 watch through the use of new up-cycled plastic Ocean Material for the case, bezel and black strap.
Built in partnership with Swiss-based Tide Ocean SA, the material is as durable and water resistant as Luminox’s own Carbonox, which cases earlier Bear Grylls models.
Luminox is making the new Bear Grylls Survival Rule of 3 Tide watch in two versions: black dial with black up-cycled Ocean Material strap and green Ocean Material bezel or black dial with orange rubber strap and green Ocean Material bezel. 
As a company, Luminox has greatly enhanced its watch manufacturing process using recycled and up-cycled materials and has developed company wide CO2 neutral status since 2020.
For the uninitiated, the Rule of 3 states that an adventurer can not survive without air for 3 minutes, shelter for 3 hours, water for 3 days and food for 3 weeks. This accounts for the extra-large numeral 3 on the dial in its appropriate position on all watches in the collection.
Just across the dial, the Bear Grylls Never Give Up logo balances the large 3. You’ll also find the Rule of 3 also spelled out on a removable sliding tab on the watchstrap.
Luminox is well known for placing self-illuminated hands and bezel markers on its watches. The illumination, which emanates from micro gas tubes, remains bright for up to twenty-five years. Here, the primary hour markers, hands, and 3 are illuminated.
The 42mm Luminox Bear Grylls Survival Rule of 3 Tide watch, powered with a Ronda quartz movement, is water resistant to 200 meters. Price: $495.
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