Hublot has been supporting SORAI – Save Our Rhinos Africa India –since 2019. An organization founded by Hublot ambassador and former international cricket star Kevin Pietersen, SORAI helps keep rhinos threatened with extinction safe from poachers.
As with the two previous limited editions, part of the proceeds from the sale of the 100 Big Bang Unico SORAI will be donated to the organization.
The colors chosen for the third limited edition are those of sunset, recalling the heightened danger faced by rhinos as night falls. Here, the sun is a symbol of hope, of a new dawn. 
Proceeds from the sale of the latest Big Bang Unico SORAI ($24,100) will go directly to projects supported by SORAI to equip helicopters with cameras, raise awareness in schools about the consequences of poaching and to provide backup to rangers on the ground. 
These strategies are implemented where the need is biggest and most pressing: South Africa. South Africa is home to more than 80% of the world’s total population of rhinos, with the majority of poaching taking place in Kruger National Park, as it has the largest population of wild white rhinos left on earth.
“If purchasing a watch can buy time, then it is a small gesture with huge implications,” says Hublot CEO Ricardo Guadalupe. “We have used our limited editions to help him gain access to more state-of-the-art technologies on the ground, put together more surveillance teams, as well as rescue injured or orphaned rhinos, with the single shared aim of shielding this endangered species.”
“Our actions on the ground (surveillance teams and equipment to prevent poaching, rhino sanctuaries and refuges) are vital. However, in order to act, we first need to raise public awareness, increase publicity and make this a visible cause,” adds Pietersen.
Source: Hublot
Specifications: Hublot Big Bang Unico SORAI
Case: 44mm microblasted and polished grey ceramic, sapphire crystal, water restart to 100 meters.
Dial: Matte warm grey skeleton.
Movement: HUB1280 UNICO manufacture automatic chronograph flyback with column wheel. Power reserve of 72 hours.
Strap: Grey fabric with additional black rubber strap with black, orange and purple camouflage decor. Black ceramic and black-plated titanium deployant buckle.
Price: $24,100
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