Bell & Ross expands its popular, brightly accented Horolum series with a new model based on the watchmaker’s BR 05 collection. The latest model, the BR 05 Horolum, features extra-bright C5 Superluminova coating on its hands and indexes, echoing the extra luminescence added to all models in the Horolum series.
This newest Horolum model recalls the very first Horolum from 2017 that placed extra luminous coating on the markers of a matte-dialed BR 03-92 design. For the new model, Bell & Ross not only includes the extra lume, but also continues to emphasize the series’ matte metallic dial and steel bracelet.
As a 40mm BR 05 design, the new watch inherently includes a steel bracelet, which for this collection is integrated directly into the steel case. Bell & Ross adds a contemporary bead-blasted finish throughout. Of course, Bell & Ross also offers an optional black leather bracelet for its steel BR 05 Horolum. 
Bell & Ross explains that its Horolum series features matte finishing to adopt “more urban and more mineral references. Its lines and finish draw on contemporary architecture.”
Whatever your take on the design, it’s clear from the images of the new watch that its photo-luminescent indexes result in perfect clarity in darkness when reading the time.
The watch’s sapphire crystal back allows a view into the automatic Sellita-based CAL.321 with a metal 360-degree rotor designed to echo the look of wheel rims on sports cars.
The Bell & Ross BR 05 Horolum is a limited boutique edition of 250 pieces and is available online or in the fifteen Bell & Ross boutiques around the world. Price: $5,400.
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