AP has appointed the iconic American singer, guitarist, and watch collector, John Mayer, as our “creative conduit”.
In this unique role, John Mayer will not only act as a channel of creativity, pushing the brand to explore new horizons and elevate our technical, aesthetic, and ergonomic developments, but he will also serve as an important translator between Audemars Piguet and watch enthusiasts worldwide. His collector’s eye and deep insight will guide AP by innovating to meet the ever-evolving needs and expectations of their clients.

Make the most of summer!​

Whether in the city or in nature, the Captain Cook, available in radiant sunshine yellow and burnt orange, along with the True Square in vibrant bright yellow, are designed to be the ideal companions for all your outdoor adventures.​

This summer Watches of Switzerland Group has hosted a successful series of events in partnership with Tudor Watch – bringing together their clients in London and Glasgow.

Showcasing a selection of the 2024 novelties alongside the core collection, the evenings were a huge success!

Experience adventure in a new light.

Designed for long-lasting performance and effortless wear, the TAG Heuer Aquaracer Professional 200 Solargraph boasts a light-rechargeable battery, with just two minutes of exposure sufficient to power it an entire day. In its new 34mm size option, this versatile timepiece spotlights cutting-edge technology and an avant-garde spirit.

They chose Grade 5 Titanium for a reason. It’s tough as nails but light as a feather.

Their craftsmen have worked wonders with this metal, transforming it from a soft matte to a brilliant shine that captivates with every glance. It is minimalism as much as sophistication.

The Excalibur Titanium Monotourbillon offers a 72-hours power reserve, and every piece is meticulously hand-decorated, featuring 16 different types of finishing. This dedication to excellence is certified by the prestigious Poinçon de Genève, ensuring the highest standards of provenance, reliability, and craftsmanship.

Born for the Bold.