Offering a direct association with the 50th U.S. state, HLA Watches puts the fun in functional with a series of colorful, highly water-resistant watches that also help fund the Hawaiian Lifeguard Association.

The sunniest brand within the user-friendly Time Concepts watchmaking group (which also includes Szanto, 420 Waldos and Bia), HLA designs feature 316L stainless-steel cases and are surf-ready with water resistance to 200 meters.

Need to time your boardwork? Each watch also offers a sturdy 120-click uni-directional bezel with screw-down crowns and case back. A scratch-resistant K1 crystal protects the collection’s impossible-to-miss SuperLuminova-embellished hands and indices.

Inside, you’ll find a solid Japanese quartz three-hand (plus date) movement ensuring accurate timekeeping for trivial – or lifesaving situations.

HLA watches are now available in red, yellow, white, blue and black dials, with straps available in black, red, yellow, white, blue, and light gray. Quick-release spring bars allow for straps that can be changed in seconds to create a new look that matches or contrasts the dial as you prefer.

These 42mm HLA watches are priced at $250 with a percentage of the proceeds of each sale donated to the Hawaiian Lifeguard Association to help fund the Junior Lifeguard program.