TAG Heuer this week honors the 104th Indianapolis 500, scheduled for August 23, with a new Formula 1 watch that references the race’s “The Brickyard” nickname. Red bricks appear to line the right side of the dial on the new TAG Heuer Formula 1 Indy 500 2020 Special Edition, which also features the Indy 500 logo at the 6 o’clock subdial and “Indy 500” engraved in red on the ceramic bezel.

With the new watch TAG Heuer is also celebrating sixteen years as the Official Timekeeper of the NTT Indycar Series, the premier league of open-wheel racing in North America. The watch was designed in collaboration with the Indycar team, and features a black dial with a 3 o’clock permanent second indicator, an hour chronograph counter and the 1/10th second chronograph counter set with the Indy 500 logo.

TAG Heuer has equipped the quartz-powered chronograph with a black rubber strap so a racer can size and fit the watch over a racing suit. The watch is a limited edition of 1,500 units and will be seen on the wrist of TAG Heuer friend Indycar driver Alexander Rossi at this year’s Indy 500 race.

Brickyard Background

For those unaware of the origin of The Brickyard nickname for the racetrack, TAG Heuer explains: “When the race-course first opened in August 1909, the track surface was made of gravel and tar which caused a number of accidents. After many concerns and complaints over safety, the track was subsequently repaved with 3.2 million 10-pound bricks and a final brick laid by the governor of Indiana. Over time, the bricks were paved over with asphalt except for a one-yard strip of bricks at the start / finish line that remains exposed, but its fabled history as “The Brickyard” endures. Victorious drivers also continue the tradition of kneeling and “kissing the bricks.”

The 2020 Indycar season, which runs from June to October, consists of fourteen races in the United States. The August 23 race at the Indianapolis 500 is the season’s highlight.

Price: $2,100