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Benrus Relaunches Type I-C Military Watches

Benrus relaunches its Type I-C dive and field watch with a new series that recreates the look and feel of the original pioneering 1960s-era Benrus Type I military watches.

One of four new Benrus Type I-C watches

The historic U.S.-based brand is recreating the Type I-C with a design faithful to the original asymmetric-cased model, including its spare, logo-free dial, full 300-meter water resistance, big indexes and large luminous hands.

Benrus offers a choice of three dial colors, white, blue and black, each cased in a 42.5mm by 47.5mm bead-blasted steel case with a screw-in textured crown, bidirectional rotating hour bezel and double-domed sapphire crystal.

Inside Benrus fits a Soprod P024 automatic movement with a 38-hour power reserve.

Benrus offers the black-dialed model with two bezel and strap options. One features a matching black bezel, a direct echo of the original design. That watch comes with a black two-piece rubber tropic strap. The second black-dialed model comes with a red bezel and is available on a red two-piece rubber tropic strap.

Other variations include a white dial with black bezel on a white two-piece rubber tropic strap and an all-blue model featuring a blue dial with matching blue bezel and blue two-piece rubber tropic strap.

Each Swiss-made Benrus Type I-C watch benefits from a healthy dollop of white Super-LumiNova markers and hands. On the back of each watch you’ll also find an image of an American flag.

Benrus was the first watchmaker to land a U.S. military watch contract during the Vietnam war. Its Mil-Spec MIL-W-50717 watches were used by soldiers in the various branches, including the U.S. Navy, U.S. Army, the Green Berets and the CIA.

Price: $1,495.

Specifications: Benrus Type I-C

• Case Diameter: 42.5mm (without crown)

• Case Length: 47.5mm (top lug to bottom lug)

• Case Height: 15mm

• Lug Width: 20mm

• Bead blasted 316L stainless steel case w/ screw-in high-grip textured crown

• Double domed sapphire crystal

• BW G9 Super-LumiNova on dial markers and hands

• Soprod P024 w/ 38-hour power reserve

• 30ATM water resistance

• Quick release two-piece rubber tropic strap

• Special American Flag case back

• Swiss Made

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The Watches

Maurice Lacroix Bronzes its Aikon Automatic

Maurice Lacroix adds a bronze-cased model to its best-selling Aikon collection with the new Aikon Automatic Bronze.

The new Maurice Lacroix Aikon Automatic Bronze.

Paired with a new brown fumé pattern gradient dial, the watch comes nearly six years after the previous automatic Aikon in bronze, which sported a dark blue patterned dial with Arabic numerals.

This latest example, which Maurice Lacroix issues as a limited region of 888 pieces, matches the bronze hue with a dressier ‘smoked chocolate’ dial.

The elegant Clous de Paris pattern is set with a brown hue that gradually darkens toward the edges. Thin stick indexes in gold also set a more sartorial tone to the watch, as do the gold hands.

Maurice Lacroix adds a few details to the watch’s 42mm case that enhance its dressy appeal, including a brushed bronze finish and sandblasted ‘riders’ on the bezel, meant to add a sense of depth to the moderately sized 11mm thick case.

Maurice Lacroix fits the new Aikon Automatic Bronze with a Sellita automatic movement, which is manufactured to Maurice Lacroix’s specifications to create the Automatic ML135 caliber. These newer specs include rhodium-plated components with snailing and perlage circular graining finishes. The rotor is visible through the open caseback and is fit with the Maurice Lacroix logo.

Finally, Maurice Lacroix attaches the watch to an integrated vintage brown leather strap embellished with the brand’s M logo in 4N gold. An EasyStrap system allows the wearer to swap straps as desired without the need for a special tool.

Price: $2,550.

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The Watches

Omega Celebrates Paris Olympics

As the official timer to the Olympic Games in Paris 2024 this summer, Omega launches a celebratory watch, the Speedmaster Chronoscope Paris 2024, with a vintage 1940s ‘snail’ dial design that displays a tachymeter scale, a pulsometer scale and a telemeter scale.

The new Omega Speedmaster Chronoscope Paris 2024

With its white opaline dial and black, grey and gold accents, the watch oozes retro appeal while also hosting a full slate of modern technical updates within its contemporary 43mm case.

The watch is also available with a Moonshine Gold case and bracelet and a ceramic bezel.

The updated size fits a technically astute Omega Co-Axial Master Chronometer Calibre 9908 / 9909, certified by METAS, which marks it as meeting high Swiss standards of precision, performance, and magnetic resistance.

Omega is offering the new watch in four models. These include a version in full stainless steel with an anodized aluminum bezel and one cased in Omega’s own gold 18-karat yellow gold alloy known as Moonshine Gold with a ceramic bezel.

The steel model is also sold on a leather strap while the gold model is available on gold bracelet or a leather strap.

Each dial offers blackened sub-dials, Arabic numerals in Moonshine Gold and leaf-shaped, gold-coated hands and subdial hands.

On the back, Omega adds a commemorative design featuring a stamped medallion on a frosted base that displays a mirror-polished Paris 2024 logo and the words, “Paris 2024” and the Olympic rings.

Prices: $9,500 (steel with aluminum bezel on leather) to $51,400 (Moonshine gold case, ceramic bezel and gold bracelet).

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Featured Events

Madison Avenue Watch Week Begins April 30

Madison Avenue watch boutiques welcome watch collectors, connoisseurs and the curious during the 10th Annual Madison Avenue Watch Week, which starts April 30 and runs through May 4.

Visitors can stroll the avenue to see the newest timepieces and can participate in educational sessions, watchmaking workshops and dynamic discussions around the most important topics in the watch world today.

Jaeger-LeCoutre Watch Workshop at the watchmaker’s Madison Avenue boutique.

The 10th Annual Madison Avenue Watch Week is organized by the Madison Avenue Business Improvement District, its leading watch brands and boutiques, and for the first time, in partnership with the Fondation de la Haute Horlogerie (FHH). The event is also held in association with the Horological Society of New York and RedBar.

The public is invited to experience the new and iconic timepieces in special viewings at the twelve participating watch stores located on Madison Avenue between East 57th and East 75th Streets.

The Week kicks-off with celebratory opening night receptions on Tuesday, April 30 from 6 to 8pm. A spirited panel discussion will take place on Thursday, May 2 at 9am, when industry experts will review the most exciting launches from Watches and Wonders Geneva, explore how vintage watches of the past are inspiring today’s designs, and share their insights on what the future holds for collectors and connoisseurs. That will be followed by the annual Madison Avenue Watch Week Walk – a stroll up the Avenue to visit participating boutiques with the experts to experience the novelties first-hand.

For further details on opening night, watch-related programming and events, see   https://madisonavenuewatchweek.com/

 

Highlights of Madison Avenue Watch Week

A. Lange & Söhne will provide the opportunity to learn about the history of the brand while experiencing the craftsmanship through a live demonstration on one of its in-house movements and a dialog with one of our own watchmakers flown in from Glashütte, Germany. By appointment only.

Apple will curate your own Today at Apple Watch session. Learn ways to personalize and utilize for your business. By appointment.

Breitling Boutique celebrates the 140th anniversary a special vintage collection of watches that highlight Breitling’s innovation since 1884.

The Breitling Superocean Heritage 57 Highlands.

Buccellati will share its extraordinary timepiece history and present a special showing in its gallery setting.

Davide Cenci will host an “Off The Cuff” fashion showing moderated by Michael Macko pairing men’s fashion with a curated collection of vintage watches presented by Element iN Time NYC.

Element iN Time NYC will display its vast collection of vintage and modern timepieces from assorted Swiss manufactures. Book an appointment to view to a private collection of Clocks and Watches and meet the collector, a former UN Diplomat who has been hunting them worldwide for 50 years. By appointment only.

IWC Portugieser Chronograph Obsidian

IWC Schaffhausen will present a panel discussion: How a Watch Stays Eternally Relevant, for an exploration of the IWC Portugieser and how it has remained an icon for 85 years – and private, small group product presentations of the newest timepieces just unveiled at Watches and Wonders Geneva.

Jaeger-LeCoultre Duometre Chronograph Moon.

Jaeger-LeCoultre offers a series of Watchmaking Masterclasses led by an expert watchmaker. Participants will actively practice skills of traditional watchmaking with the opportunity to bring a timepiece to life by assembling a mechanical movement.  Reservation required.

Montblanc celebrates the beginning of Madison Avenue Watch Week and invites watch connoisseurs to discover its curated collection of 2024 Watch Novelties by private appointment with a Montblanc watch specialist.

Ralph Lauren will have on view a specially curated timepiece collection for Madison Avenue Watch Week.

The 1916 Company presents exclusive F.P. Journe and De Bethune Watches & Wonders Open House Exhibitions as well as F.P. Journe and Bethune Education Sessions with Jack Forster, George Mayer and Tim Mosso.

 

Source: Madison Avenue Watch Week

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The Watches

TAG Heuer Celebrates Indy 500

To celebrate two decades as the Official Timekeeper of the NTT Indycar Series, TAG Heuer launches a new Formula 1 Chronograph Indy 500 Special Edition watch.

The new TAG Heuer Formula 1 Chronograph Indy 500 Special Edition watch.

The 43mm quartz-powered chronograph, which launches ahead of the 108th Indianapolis 500 on May 26, echoes previous special editions from TAG Heuer with its racing-red accents and prominent Indianapolis Speedway logo.

TAG Heuer teamed with the Indycar design team when considering which race references to include in the watch. As a result, you’ll see “Indy 500” displayed on the ceramic bezel, positioned on the tachymeter scale.

 

In addition, TAG Heuer has engraved the Indy 500 logo and ‘special edition’ mention on the back. Also note the asphalt-like black and red detail on the dial.

As a reference to heritage, the new TAG Heuer Formula 1 Chronograph watch details #11 in the indexes, which underscores the year of the first race in 1911 as well as the beginning of the TAG Heuer partnership in 2011.

The red numeral at 11 o’clock depicts the birth of the race in 1911 and the beginning of the TAG Heuer partnership 100 years later.

The chronograph’s three sub-dials feature a permanent second indicator at 3 o’clock, a minute chronograph counter embellished with the Indianapolis Speedway logo at 6 o’clock, and the hour chronograph counter at 9 o’clock.

As a racing-inspired watch, the TAG Heuer Formula 1 Chronograph is fit with a steel bracelet and folding clasp with a double safety system and pilot extension. This allows the watch to be worn over a racing suit.

At this year’s Indy 500 race, look for the new watch on the wrist of of TAG Heuer ambassador and Indycar driver Alexander Rossi.

Price: $2,400.

Specifications: TAG Heuer Formula 1 Chronograph x Indy 500

(CAZ101AW.BA0842)

Movement: Quartz Chronograph displaying hours, minutes, seconds, date, chronograph.

Dial: Asphalt-like textured black and red dial

3 counters:

– 3 o’clock: black second indicator

– 6 o’clock: Indy 500 logo minute chronograph counter

– 9 o’clock: black hour chronograph counter

Date display at 4 o’clock

Case: 43 mm diameter

Polished and fine-brushed stainless-steel case

Water resistance: 200 meters

Strap: Fine Brushed Steel and Folding Clasp Push-Buttons

Price: $2,400.

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