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Released just in time for the 98th annual Bayview Mackinaw freshwater sailing race (which commenced July 16), the Shinola Mackinac Yacht Watch Automatic Chronograph is the Detroit-based watchmaker’s latest automatic chronograph – and first yacht timer.

The Shinola Mackinac Yacht Watch Automatic Chronograph.

By engaging the watch’s five-minute countdown subdial, a skipper can time his or her entry into position at the start of any official regatta. As Shinola explains, boats “get up to cruising speed in a stretch of water parallel to the starting line. Using a yacht timer at countdown, a boat crew can precisely cut into position, get the perfect angle, and cross the starting line at the start signal.”

The Shinola Mackinac’s 40mm square steel case frames a bright canary yellow dial with orange and red accents. The yacht timer subdial, with its broad orange hand, stands out for easy viewing at the 3 o’clock position in three-tone blue.

Shinola fits a customized Sellita automatic movement inside, showing it off via an exhibition case back. The entire case is fit to the wrist with an interchangeable yellow rubber strap.

The Mackinac Boat Race is one of the longest and most difficult fresh-water races in the world. It starts in the lower waters of Lake Huron where hundreds of boats compete for two hundred nautical miles to the channel just off Mackinac Island. 

Price: $3,500.

The new Shinola Monster GMT, this Detroit-based watchmaker’s first automatic GMT model, makes tracking time in multiple time zones simple and pleasing thanks to a particularly handsome blue dial and blue bezel.

The new Shinola Monster GMT is the Detroit-based watchmaker’s first automatic GMT model.

Starting with its ‘diver down’ flag at 12 o’clock, and over to the large calendar aperture at 3 o’clock, this nicely proportioned navy blue dial is a pleasure to eye. Shinola then enhances that visual pleasure by offering the option to swap the steel quick-release bracelet with a patterned blue strap made from recycled ocean bound plastic.

The watch is especially attractive to those with smaller wrists or collectors who prefer sporty watches with moderate case diameters. This new model at 40mm is smaller than other models in Shinola’s impressive Monster series, which measure 43mm and 45mm. 

You’ll find the requisite 24-hour markers needed to track time in another timezone plainly positioned along a navy-blue ceramic bezel insert.

The independently set blue and orange-tipped GMT hand, which rotates once a day, allows you to check that second timezone quickly.

Inside Shinola fits a Sellita automatic movement with a solid 56-hour power reserve. The movement, protected with 100 meters of water resistance, is visible through the watch’s fully open caseback.

Price: $1,995.

 

Shinola has teamed with another high-profile Detroit-based company, luxury automaker Lincoln, to create the Lincoln Aviator SUV Shinola concept, an automotive design that blends Lincoln signature luxury hues with Shinola’s modernistic aesthetic.

The Lincoln Aviator Shinola Concept

The Lincoln Aviator concept, which will be on display at the Pebble Beach Concours d’Elegance on August 15, has Lincoln exploring the use of different colors and new materials in designing vehicles, while also expanding its use of leather as exemplified by Shinola.

“Shinola opened up their showroom to us as a playground – allowing us to explore how their brand’s lifestyle ethos could be woven into a new theme for one of our vehicles,” said Kemal Curic, design director, Lincoln.

“Our designers were handed a rare gift, and they made the most of it. The fresh insights our team gained studying popular design motifs make this new Aviator concept a true celebration of craftsmanship.”

Designers from both companies created a new luxury vehicle that “still embodies Shinola’s aesthetic of approachable luxury with thoughtful details,” explains Shannon Washburn, Shinola CEO. “You can see this in the touches of copper inspired by our bike seats and the brand strip incorporated into the leather seats.”

The new Lincoln Aviator Shinola concept features a soft white exterior that echoes Shinola’s mother-of pearl stone watch dials, with hints of blue. In addition, hints of Shinola’s copper accents, as seen in the Shinola Runwell bicycle collection, gleam with a rose-gold hue.

Shinola’s watchstraps and bracelets are also echoed in the car’s woven metal mesh second-row console, displaying the same copper accents seen on the car’s exterior. Lincoln also took cues from Shinola’s brand stripe by weaving a similar textile pattern into the seats in three rows.

The Shinola Canfield chronograph.

“The goal is to impress occupants with our very own expression of craftsmanship, showcasing our meticulous attention to detail,” said Liam Butler, Lincoln color and material designer. “This stripe is unlike anything I’ve ever seen sewn into a vehicle, so we wanted to make sure it was done with care.”