Japanese designer Hiroshi Fujiwara has teamed with TAG Heuer once again to design a limited edition watch based on TAG Heuer’s sporty Formula 1 model fit with the Caliber Heuer 02 chronograph movement.

The new TAG Heuer X Fragment Design Chronograph Limited Edition combines Fujiwara’s streetwear designs with TAG Heuer’s technical expertise and current Formula 1 case, a design based on a cushion-shaped case TAG Heuer used in the late 1960s and 1970s.

The resulting chronograph watch features a less cluttered dial design than those found on the  TAG Heuer Formula 1 models. Fujiwara utilizes a retro-inspired two-subdial layout and then subtly customizes it with red accents and small white lettering and logos.

Fujiwara teamed with TAG Heuer in 2018 to put his designer touch on a Carrera, where TAG Heuer more typically utilizes its advanced in-house Heuer 02 Chronograph movement, most often in a three-subdial layout.  

Fragment influences

The 44m steel TAG Heuer Formula 1 case retains the collection’s black ceramic tachymeter bezel, but replaces standard markers with small red squares, with two squares at the top of the dial in place of the Formula 1’s familiar ‘12’ marker. Just below the two red squares Fujiwara places his Fragment Design logo, with ‘Fragment’ printed on the dial between the 4 and 5 o’clock positions.  

A circular red sapphire crystal window on the caseback displays the automatic column-wheel chronograph movement with a red overlay that also features the dual-lightning logo of Fragment Design, the influential design house Fujiwara founded in 2003.

The new watch arrives with a five-row steel bracelet with a folding clasp. TAG Heuer is engraving each watch with a unique limited-edition number from 1 to 500.

The new TAG Heuer X Fragment Design Chronograph Limited Edition will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27. As a limited edition of 500 pieces, and with the Fragment Design collaboration, expect strong demand. Price: $6,150.

Specifications: TAG Heuer X Fragment Design Chronograph Limited Edition

Movement: Automatic Caliber Heuer 02 with column-wheel chronograph and vertical clutch, 80-hour power reserve

Case: 44mm polished steel, ceramic black polished tachymeter, fixed bezel, flat sapphire crystal with double anti-reflective treatment, steel screw-down crown, red sapphire screw-down caseback with special engraving, water-resistant to 100 meters

Dial: Black opaline with two counters:

– 3 o’clock: black embossed minute chronograph counter

– 9 o’clock: black embossed hour chronograph counter

Red printed indexes, rhodium-plated hour and minute hands with white SuperLumiNova, red lacquered central hand, white TAG Heuer printed logo, date window at 6 o’clock, “HEUER 02 AUTOMATIC/FRAGMENT” printing

Bracelet: Polished, fine-brushed, five-row steel bracelet, steel butterfly folding clasp with safety push buttons