Tag

Chronograph

Browsing

Watchmakers have been multiplying their automotive and motorsports collaborations in recent years. Here, we review a few prominent timekeeping/racing alliances.

By Y-Jean Mun-DelSalle

In this Part II of our four-part series outlining automotive-wristwatch partnerships, we highlight Casio and Ernst Benz.

Casio

Casio has been partnering with the AlphaTauri Racing Team since September 2020 and launched the second Edifice x AlphaTauri model last March.

Casio Edifice has been an Official Partner of the Scuderia AlphaTauri team since 2016.

Designed together with the F1 team around the theme of “speed and intelligence”, the super-sporty ECB-10AT in signature Scuderia AlphaTauri navy blue features a dial made of 6K carbon – a material used in racing car wings and floors – with the team’s logo engraved on the dial, caseback and band loop.

The super-sporty Casio Edifice ECB-10AT in signature Scuderia AlphaTauri navy blue.

For men on the move, the timepiece includes a schedule timer function that syncs with a smartphone’s calendar app and also sets the watch to local time automatically.

Demonstrating its dedication to motorsports, Casio Edifice has also teamed with Honda Racing for the past three years, resulting in five Edifice x Honda Racing models, with the latest released last September.

The Casio Edifice EFS-560HR-1A, with the Honda Racing logo.

That watch (EFS560HR-1A) sports a black Cordura strap with red accents to match the team’s emblematic colors, while its carbon-fiber dial mirrors the appearance of an asphalt racetrack and displays the Honda Racing logo, along with gold Edifice lettering to mark the model’s 20th anniversary.

 

Ernst Benz 

Inspired by 1940s and 1950s aviator watches and the cockpit gauges that pilot, engineer and inventor Ernst Benz himself produced in the 1960s and ’70s, the brand is known for its timepieces that attest to its slogan: “Precision Instruments for Timekeeping”.

Ernst Benz and its affiliation with the world of motorsports evolved naturally from the field of aviation, according to Leonid Khankin, CEO of Ernst Benz. Both fields require accuracy, durability and performance.

“There is a natural connection between automotive timing and wristwatches, as wristwatches and chronographs were developed especially for aviators and timing cars,” Khankin notes. Both fields require accuracy, durability and performance and often share instruments. Benz was a gauge and instrument manufacture for two decades before creating his first wristwatch. 

The Ernst Benz Coca Cola ChronoLunar

As the official timekeeper of the Nascar Coca-Cola 600 race, held last May at the Charlotte Motor Speedway, Ernst Benz presented the winner, Kyle Larson of Hendrick Racing, with a special edition of the Ernst Benz ChronoLunar Officer tool watch commemorating a decade since the ChronoLunar’s first release. Since it debuted, the ChronoLunar has become the best-known Ernst Benz collection, with the Officer being the most recent interpretation.

Larson’s prize ChronoLunar has been customized with Coca-Cola red details, a brushed stainless steel case, black dial and alligator strap with red top-stitching. It pairs a chronograph with calendar functions, while its 47-mm diameter size optimizes legibility.

Mario Andretti wears his Ernst Benz ChronoScope at the ROVAL 400.

Ernst Benz has also served as the official timekeeper of the Nascar AAA 500 at the Texas Motor Speedway, as well as the Nascar All-Star Race and the Roval 400 in Charlotte, for which it will renew its participation in October 2021.

Personal approach

“We take a personal approach when we partner with motorsports brands,” explains Khankin. “ We look at each race on a case-by-case basis to create watches directly themed to the particular event.”  That approach, he adds, is recognized by the racers and the fans as more heartfelt and generates a strong bond between Ernst Benz and its partners.

“I’m extra proud that car guys love our watches,” Khankin adds.

The Ernst Benz Chronoscope Camaro Fifty, with 47mm DLC brushed steel case.

 

Y-Jean Mun-DelSalle is a freelance journalist and editorial consultant who has lived on three different continents. She meets with inspirational individuals in pursuit of excellence: emerging and established artists, designers and craftsmen, engaging entrepreneurs and philanthropists, and the movers and shakers of the world today. She contributes regularly to regional and international titles such as Artsy, Asia Tatler, Design Anthology, Forbes, Portfolio, Robb Report, Shawati’ and Vogue, shining a spotlight in particular on art, architecture, design, horology and jewelry.

 

At the top end of G-Shock’s already premium MR-G series, the new G-Shock  MRGB2000BS3A is a limited-edition ode to a samurai commander spirit known as Hana-Basara. Working from this theme, G-Shock combines a series of ultra-strong materials with hand-worked techniques to create the new titanium-cased MR-G watch.

The new G-Shock  MRGB2000BS3A.

For example, G-Shock uses a titanium alloy called Cobarion to make the bezel on the new watch. The material, which G-Shock says is four-times harder than pure titanium, also features a facet-cutting technique as applied by polishing artisan Kazuhito Komatsu. He polishes the facets with varying angles, leaving a bright finish. His work frames curved indices meant to echo the curvature of a Japanese sword.

Likewise, G-Shock has forged the watch’s titanium case from DAT55G titanium, which is said to be three times harder than pure titanium. On the side of the case you’ll find a brown arc-ion-plated ring set with a commemorative plate engraved with “25th LIMITED” to mark the 25th anniversary of the MR-G line.

Brown arc ion plating is applied to the case along with this commemorative plate.

Samurai colors

The coloring across the watch’s dial and bezel also pay homage to the Hana-Basara. For example, G-Shock echoes the traditional Japanese hue kurogane-iro, or iron color, on the watch’s titanium band and screw-lock case back, paired with a newly developed, dark green DLC finish. G-Shock says that the color resembles the ironclad helmet and armor worn by Basara samurai commanders.

As expected with all MR-G models, G-Shock equips the new MRGB2000BS3A limited edition with its own Tough Solar Power, Super LED Light, Multiband 6 technology and Bluetooth connectivity (via the MR-G Connected app). This connection enables automatic time adjustment, world time displays and many other premium functions.

The new G-Shock MRGB2000BS3A (offered as a limited edition of 400 watches) is priced at $8,000.

 

Watchmakers have been multiplying their automotive and motorsports collaborations in recent years. In this four-part series, we review a few of the most prominent timekeeping/racing alliances.

 

By Y-Jean Mun-DelSalle

For many connoisseurs, the love for watches and cars often go hand in hand. The similarities are endless: Performance, precision, complex engines, material innovation, new technologies, stunning design and the pursuit of excellence. Horological brands are rarely without a carmaker or racing team by their side.

This is not a new phenomenon. The watch and automobile industries have a long history of collaboration.

Starting out of necessity, watchmakers began working with car manufacturers to supply dashboard clocks. Horological brands then started partnering with motor racing teams as official timekeepers, from recording lap times to race times, and automotive timepieces have become an accepted part of watch companies’ marketing strategies.

Today, watchmakers are creating timepieces to pay tribute to a specific car model, race, racing driver or event. In this special three-part series, we’ll take a closer look at the automotive alliances forged by Bell & Ross, B.R.M Chronographes, Casio, Ernst Benz, Girard-Perregaux, Richard Mille and TAG Heuer.

This week, we highlight Bell & Ross and B.R.M Chronographes.

 

Bell & Ross 

Since 2016, Bell & Ross has partnered with the Renault F1 Team – rebranded the Alpine F1 Team after the famous racing cars. This year Bell & Ross has become its official timekeeper, releasing ultra-sporty watches every racing season.

The Bell & Ross BR X1 Tourbillon RS 17, cased in forged carbon.

Launching the Alpine F1 Team collection this year, Bell & Ross welcomes a sixth generation of Renault timepieces. The three A521 chronographs – referencing the current Alpine A521 single-seater – echo Alpine’s visual identity, especially the constructor’s blue, black and white color codes and the advanced materials tested on F1 cars.

Common features may be found on the vintage round BR V3-94 and the square BR 03-94 timekeepers, both in steel: two stopwatch counters reflect the racing car’s wheel rims, the counterweight of the central second hand adopts Alpine’s stylized “A” and a tiny red, white and blue flag at six o’clock recalls Alpine’s French origins.

One of three Bell & Ross A521 chronographs, all referencing the current Alpine A521 single-seater.

In a limited edition of fifty pieces, the more sophisticated BR-X1 in titanium, ceramic and rubber showcases ergonomic toggle push-buttons reminiscent of the paddles on a F1 racing car steering wheel, while a rubber shell protects the case from impacts. The open-worked dial offers a glimpse inside the skeleton mechanism that features a symbolic X-shaped central bridge. Alpine F1 Team members will wear these watches throughout 2021.

Side view of the Bell & Ross BR-X1 RS19 chronograph, showing Renault colors.

Last November, Bell & Ross initiated a collaboration with Bollinger Motors, an American electric vehicle maker founded in 2014 by Robert Bollinger. Bell & Ross paired the BR 03-92 Black Matte timepiece with the off-road Bollinger B1 SUV, both taking the square shape, functionality and minimalism to the extreme.

Bell & Ross has paired the BR 03-92 Black Matte timepiece with the off-road Bollinger B1 SUV.

“If the BR 03 were a car, it would be this one,” says Bruno Belamich, Bell & Ross creative director and co-founder. “The Bollinger B1 is to the automobile what the BR 03 is to watchmaking: a 100% utility object designed by engineers for extreme thrill-seekers.”

The Bollinger B1 SUV.

 

B.R.M Chronographes

As a French watch brand with multiple motorsports collaborations, B.R.M keeps strengthening its competitive pedigree and producing timepieces fully embracing the racing spirit so dear to its founder and CEO Bernard Richards. He notes that even during the past year B.R.M hadn’t ceased developing new collaborations and exclusive models.

This year, B.R.M. is still signing partnerships while gradually finding its way back to racetracks and a full calendar of events worldwide. This is an encouraging signal for the future of the independent, family-run manufacture.

The BRM V12 44 is the result of a partnership with DS Techeetah.

Perhaps the most significant news this year for B.R.M. is official timing partnership with DS Techeetah, the most successful Formula E team. For the deal, B.R.M has created a three-hand watch and a chronograph in the colors of the Chinese racing team, each limited to twenty-one pieces.

In North America, B.R.M’s involvement in racing started in 2009 as official timekeeper of the Atlantic Championship. Since then it has participated in pretty much every series in the United States. B.R.M is present at IndyCar with Colton Herta and Steinbrenner Racing, and in Nascar with Santino Ferrucci.

The BRM V12-GT James Hinchcliffe.

IndyCar driver James Hinchcliffe signed on with B.R.M. this year, as did Nascar driver Corey LaJoie. Both drivers co-designed and now wear a special B.R.M watch.

The BRM V6-SA made for Nascar driver Corey Lajoie.

B.R.M also joined forces with Derek DeBoer of the TRG team in SRO GT racing and just released a new watch collection with the Skip Barber Racing School, America’s premier racing school. DeBoer is a brand ambassador for the school.

This 44mm B.R.M (model V644NAGSB) features a black PVD carbon fiber dial with the Skip Barber Driving School logo.

B.R.M has also collaborated with Corvette and Corvette Racing since 2015, launching multiple timepieces. For the Historic Sportscar Racing series, with which it has partnered since 2014, B.R.M sponsors the Endurance Challenge.

The BRM R6-46 Corvette VGS.

And finally, since 2017, B.R.M has produced numerous models with Martini Racing, whose dials are adorned with the Italian brand’s famous blue and red stripes, matched with B.R.M’s trademark drilled holes on the hands, crown, pushers and strap.

Next Week: Casio and Ernst Benz 

 

Y-Jean Mun-DelSalle is a freelance journalist and editorial consultant who has lived on three different continents. She meets with inspirational individuals in pursuit of excellence: emerging and established artists, designers and craftsmen, engaging entrepreneurs and philanthropists, and the movers and shakers of the world today. She contributes regularly to regional and international titles such as Artsy, Asia Tatler, Design Anthology, Forbes, Portfolio, Robb Report, Shawati’ and Vogue, shining a spotlight in particular on art, architecture, design, horology and jewelry.

Zenith began celebrating El Primero’s fiftieth anniversary in 2019 with a series of Revival models. These have included the El Primero A386, A384 and A385 Revival models, among others, up to the most recent Chronomaster Revival Safari. With all these releases, the Le Locle-based watchmaker has kept the Revival series dial and case designs largely true to their historic proportions and, often, their original hues.

But as Zenith admits, none of these Revival models filled a void within its collections for a ongoing, steel-cased Chronomaster El Primero A386 model. Remember that the first A386 Revival from 2019 was cased in gold. And while the hot steel-cased  Chronomaster Sport Zenith debuted early in 2021 has seemingly met the demand for a new, sportier Chronomaster El Primero chronograph, customers in search of a steel-cased, dressier El Primero A386 have been waiting since 2019. 

The new 38mm Zenith Chronomaster Original, here with a steel case and bracelet.

Zenith this week launches the Chronomaster Original to fill that void. The five watches in the new collection (four are steel-cased, one is cased in gold) retain the most identifiable aspects of the much-loved El Primero A386 from 1969, including a 38mm round and bezel-free steel case with a domed crystal, pump-style chronograph pushers, faceted lugs, and brushed and polished surfaces.

Zenith however updates several key elements of the now familiar Chronomaster Revival profile.  First, Zenith replaces the retro 1960s ladder bracelet found on the recent Revival models with a new, richly-finished solid-link bracelet.

Practical scale

More notably however Zenith updates the tachymeter scale, replacing the original 1/100th-of-an-hour calculation scale with a 1/10-of-a-second chronograph scale. This allows instantaneous reading of a 10th of a second using the chronograph seconds hand.

Within the case Zenith fits the primary reason for this change of tachymetric scale : the latest version of the El Primero caliber, dubbed the El Primero 3600. Also found powering the new Zenith Chronomaster Sport (and originally seen in an earlier, very limited Chronomaster 2), the caliber of course retains the El Primero’s signature high frequency of 5 Hz (36,000 VpH).

Thus, with a central chronograph seconds hand that rotates once around the dial in exactly ten seconds,  the movement offers a true 1/10th-of-second indication in conjunction with the new scale. And now that the scale frames the dials of both the Chronomaster Sport and this new Chronomaster Original design,  Zenith now offers two ongoing collections with this most practical utililization of its high-speed El Primero caliber.

In addition to its new application, the new El Primero 3600 features a newly blued column wheel and “new architecture” that Zenith says is more efficient than earlier El Primeros. The new efficiency also influences the caliber’s power reserve, which is now rated to sixty hours.

The new El Primero 3600 caliber offers a 1/10th-of-second-display from the 36,000-VpH escapement as well as an extended power reserve of 60 hours.

Zenith is offering the new Chronomaster Original in three models. One model, sold on a steel bracelet or a blue calfskin strap, features the well-known Chronomaster tri-color dial configuration. Another model features a so-called ‘reverse panda’ black dial with silver chronograph registers and is sold on a steel bracelet or a beige calfskin strap. Intrestingly, these two models use a rhodium-plated central seconds hand rather than the red central seconds hand found on the tri-color dial versions. The third model is cased in gold and features the tri-color dial design. The logo on each new model has been updated to the Zenith’s more contemporary script.

Both steel-bracelet models are priced at $9,000 while both strap models are priced at $8,400. The third model ($19,100), cased in rose gold with a silvered dial and tri-color subdials, is offered on a brown calfskin strap.

  

 

Parmigiani Fleurier embraces its inner panda with the new Tondagraph GT Steel Silver Black and the Tondagraph GT Rose Gold Silver Black, both now with ‘panda style’ sporty bi-color dials.

The new Parmigiani Fleurier Tondagraph GT Steel Silver Black.

The 42mm Tondagraph GT Steel Silver Black is both a chronograph and annual calendar, and as with all annual calendars, this indicator requires adjustment only once per year, from February to March.

The back of the steel model allows the owner to see the movement’s 22-karat gold rotor through a sapphire case back. You’ll also see a host of decorative finishes, including the circular côtes de Genève pattern on the bridges.

In comparison to its black-dialed predecessor, which utilized orange numerals and details, this new model displays higher-contrast elements in white, panda style.

“With this new model we wanted to exalt the contrast between the counters and the silver dial,” says Parmigiani Fleurier CEO Guido Terreni. “Taking out the orange indicators of the first edition helped us obtain a pure and long-lasting aesthetic.”

Rose gold

The 42mm Tondagraph GT Rose Gold Silver Black is a follow up to last year’s Tondagraph GT Rose Gold Blue, and like that model is powered by PF071, a 36,000-bph integrated chronograph caliber. This is a COSC chronometer-certified movement based on Parmigiani’s GPHG award-winning Caliber PF361. It offers 65-hours of power reserve.

The new Parmigiani Fleurier Tondagraph GT Rose Gold Silver Black.

The integrated chronograph function uses a smooth column wheel rather than a cam, and a vertical clutch rather than a horizontal one. These are said to increase accuracy by enabling the chronograph to start without an initial jolt.

As you might expect from this brand, the movement is expertly finished by hand. You’ll find chamfering and polishing, sandblasted surfaces, a sunray pattern on the 22-karat gold oscillating weight and beautifully hand-finished bridges.

The Parmigiani Fleurier Caliber PF071, a 36,000-bph integrated chronograph caliber.

Prices: Steel model: $20,400 (rubber strap),  $21,500 (steel bracelet); Gold model: $45,300 (rubber strap), $72,500 (solid gold bracelet.