Luminox underscores its direct links with the Pacific Ocean with the Pacific Diver 3120 Series, a new dive watch collection named for the body of water central to the Luminox story.
The watch brand, founded in California in 1989, initially designed its watches to align with requirements of the Navy SEALS, whose members train in the Pacific Ocean near San Diego. 
This new Pacific Diver 3120 Series of four 44mm by 12mm quartz-powered steel diver watches all boast a carbon uni-directional bezel and a healthy water resistance rating to 200 meters.
Luminox also ensures that each watch features a screw-in crown and caseback, sapphire crystal and Luminox’s own tritium-gas-based Always Visible dial illumination, which Luminox says will keep the dial readable in the dark for up to twenty-five years.
Luminox engraves its motto, “Every Second Counts,” on the stainless-steel caseback, which protects a Ronda 515 quartz movement.
The four versions of the Pacific Diver 3120 Series include: An all-black model with dark dial, black bezel and black DLC case ($595) sold on a rubber strap, a black dial and black bezel model sold on a steel bracelet ($640), a model with blue dial and a black bezel sold on a steel bracelet ($640), and a black dial and black bezel model on rubber ($545).
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