De Bethune has installed a robotic arm in its workshop as part of a service to offer a ‘customized chronometric adjustment’ to any customer purchasing a De Bethune watch.
Called the Sensoriel Chronometry Project, the new service requires the client to wear an electronic, sensor-filled test watch for two weeks to record the wearer’s environment and arm and wrist actions. The Project initially offers the services to purchasers of the DB28GS Grand Blue.
The data compiled will allow the De Bethune Chronometry Workshop in Switzerland to analyze the owner’s specific type of wear.
To achieve this, De Bethune has built the robot arm inside its Manufacture in L’Auberson. Using state-of-the-art technology, the device will recreate the wearer’s movements in their specific environment. 
By reproducing the future environment of the timepiece, De Bethune will adjust the watch precisely to the needs of the wearer. De Bethune will attach a personalized report with the watch detailing all the data used for its adjustment.
De Bethune explains that “wearers will not have to do anything special, except wear the test watch in exactly the same conditions as their future timepiece and regularly recharge it on a simple charging station or using a classic USB cable.”
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