Bell & Ross introduces a new size to its BR 03 ‘circle-within-a square’ series, adding six models with a 41mm square case size.
Smaller by 1mm, watches in the new series also include a slimmer strap, narrower lug distance (from 4.5mm to 4.0mm) and a new automatic movement, BR-CAL.302, a Sellita-based caliber with an extended power reserve of fifty-four hours. All remain water resistant to 100 meters.
“With the new BR03, we modified the proportions of the collection by respecting its canons,” explains Bruno Belamich, Bell & Ross’ co-founder and Creative Director. “Our goal was to preserve the identity that has made the BR03 so successful, while adapting it to the new times and maintaining its allure.” 
Look for three new models in a black case: Black Matte, Phantom and Heritage, as well as three new versions in polished steel – Black Steel, Blue Steel and Golden Heritage. 
The latter feature truly retro black, blue and brown dials. Among the debuts is a models sporting a distinctive new copper dial model and another in a sharp-looking khaki-colored ceramic case.
Prices: $3,600 to $4,300. 
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