iW Magazine
Watch Of The Day

G-SHOCK’s Clear Winner

(Sponsored Post) Clear cases and skeletonized components are nothing new for G-SHOCK. Decades before luxury watch companies caught on, G-SHOCK offered watches with transparent and semi-transparent cases and straps.

Today, G-SHOCK introduces G-SHOCK GA700SK-1A, a new analog-digital timepiece featuring a new look at the brand's popular translucent bands. As part of G-SHOCK’s Clear Skeleton Series, the new watch is a nod to 1990s fashion, but with updated technology and a simple, yet edgy, metallic gray face.

The analog-digital GA700SK-1A boasts G-SHOCK’s well-known large front button and its three-dimensional hands. With a built-in Super Illuminator LED light and hand retract function on the dial, the watch provides maximum readability in any situation.

The G-SHOCK Clear Skeleton Series GA700SK-1A.

The watch’s brushed gray dial finish and easy-to-read analog markers frame G-SHOCK’s trademark digital indicators – all with a two-tone coloring that matches its semi-transparent resin for the case and band. The dial displays indicators for a stopwatch, a countdown timer, 12/24-hour format options and much more.

And of course, the new watch comes equipped with G-SHOCK's shock resistance technology that makes it perfect to wear in any environment. It’s also water resistant up to 200 meters.

The GA700SK-1A will retail for $120 and is available at G-SHOCK retailers, including Macy's, the G-SHOCK Soho Store, and gshock.com.

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