As one of the Swatch Group’s popularly priced brands, the under-appreciated Mido marque has long offered high quality at very reasonable prices. Here are two chronographs that underscore that reputation.
Powered by a chronometer certified (COSC) Valjoux 7750 movement, only 999 of the Mido Commander Automatic Limited edition chronographs will be offered in this new series. While the chronograph function sub-dials are enhanced, the running seconds is designed to almost disappear, giving this Mido the look of a classic two-register chrono. Looking larger than the 42.5mm case thanks in part to the extra thin bezel, this watch will appeal to fans of larger watches who appreciate the comfort factor of more moderate sized cases. Combining Valjoux and COSC in the same watch brings this retail price up to the $2,420 range.
Mido’s Multifort combines a pierced brown leather strap with an all-black case and dial to great effect. Vintage color ecru lume on the dial brings with it a casual strength of the sporty look, as does the vertical channels machined on the dial. The 44mm case is water resistant to 100 meters and the Mido (ETA A05) caliber 60 is visible through the see-through back will run for a solid 60 hours from full wind. $2,130 at www.us.shopmido.com
Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido", I measure. Timelessness is the mark of true design.Mido′s philosophy is to combine timeless design with functionality rather than following fashion trends. True design outlives all fashion trends. The objective is to create timepieces made of high quality materials, endowed with precise movements and offering outstanding water-resistance in order to last a long time.