Swiss watches


The Fondation de la Haute Horlogerie (FHH) is launching a website this Saturday as a digital stand-in for Watches & Wonders (previously known as SIHH), the Geneva-based watch debut show the organization planned for April 25-28.

The now-cancelled event will migrate online as thirty of the watch brands involved with the show (including A. Lange & Söhne, Jaeger-LeCoultre, Hermes, MB&F and many others) will now debut new products through watchesandwonders.com.

The FHH explains that the new site will “provide dynamic opportunities for interaction, education and inspiration, while showcasing the heritage, values and ambitions of the brands it represents.” FHH will open the site as a centralized portal where watch enthusiasts, retailers and journalists can learn about the brands’ 2020 collections.

“This dynamic new platform will allow watch lovers everywhere to discover exciting new products, engage in enriching experiences, and connect directly with our participating brands in one place, “says Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie.

In addition to gathering information and images of new watches, viewers will be able to view social media content and connect directly to the brands’ own sites. Viewers can expect to learn about many of the new watches directly from product launch presentations conducted by brand executives. The presentations, to be made in ten-minute streaming videos, will then be permanently accessible on the site.     

The FHH has also gathered industry experts to provide product analysis, trend forecasts and technological, design and artistry discussions. Expect the site to be updated over the longer term, starting this summer with a second phase of product launches and e-commerce announcements. For additional details and videos, click on watchesandwonders.com, or check out the site when it launches after 6 am EST Saturday, April 25.