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Jaeger-LeCoultre Updates NYC Flagship Boutique

 

Jaeger-LeCoultre has updated its flagship New York City boutique at 701 Madison Avenue with a redesigned main floor, a cafe and new historical and educational areas.

The open-plan main floor has been designed as a series of flowing spaces that offer different levels of interaction for visitors. A new Craftsmanship Table displays examples of the watchmaker’s artisanal craftsmanship, which includes enameling, engraving and gem-setting.

To the right of the entrance, arranged to form an oval, display counters showcase all of the highlights of the watchmaker’s current collections. Nearby, an interactive ‘caliber wall’ draws visitors to discover some of the most emblematic of the more than 1,400 calibers created by Jaeger-LeCoultre since its founding.

Beyond the display counters, an interactive Strap Wall enables clients to personalize their timepieces by experimenting with the many options and discovering their own perfect pairing of watch case with strap material, color and stitching. The power of personalization is taken even further with a display of engraved and lacquered Reverso case-backs.

The 1931 Café

In the area to the left of the entrance, visitors are invited to enjoy a refreshment in the 1931 Café. Named for the year in which the Jaeger-LeCoultre Reverso was born, the café features a wall of tiles in a bespoke pattern derived from lettering created by Alex Trochut under the Made of Makers program – a subtle homage to the Art Deco design of the Reverso.

The story of the Manufacture

Next to the 1931 Café, a Cabinet de Curiosités houses a display of objects that tell the story of the Manufacture and its three principal fields of watchmaking excellence through the themes of The Sound Maker, The Stellar Odyssey and The Precision Maker.

Set in the center of the cabinet is a screen where visitors can choose from a library of nine In The Making videos that take them behind the scenes at Jaeger-LeCoultre, revealing in depth the five steps of creating a watch in the company’s fully integrated Manufacture: Design, Production, Assembly, Finishing and Ornamentation.

Atelier d’Antoine

Several steps lead to a VIP Lounge, and nearby, a staircase spirals up to a ‘glass box’ mezzanine overlooking the main floor. This is the home of the Atelier d’Antoine, where themed Discovery Workshops are hosted by watchmaking experts. (Atelier d’Antoine Workshops may be booked online.) 

The newly updated Jaeger-LeCoultre New York City boutique at 701 Madison Ave. is open from Monday through Saturday from 10:00am to 6:pm.

Source: Jaeger-LeCoultre 

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The Watches

Jaeger-LeCoultre Applies Retro Style to Master Control Chronograph Calendar 

Jaeger-LeCoultre dresses one of its most impressive Master Control models in mid-twentieth-century style with a sharp-looking pink gold case with a black dial and red accents.

The new Jaeger-LeCoultre Master Control Chronograph Calendar.

Inspired by its own Memovox and Futurematic collections from the 1950s and 1960s, Jaeger-LeCoultre offers the new Master Control Chronograph Calendar with patterned sub-dials and a dark blue moon-phase indicator, both of which nicely contrast with the black brushed sunray dial.

You might recall that Jaeger-LeCoultre applies the Master Control name to watches that pass its in-house 1,000-Hour Control Certification. The rigorous testing protocol, now standard for all Jaeger-LeCoultre timepieces, involves testing not only the movement but the entire cased-up watch.

The vintage styling on the Master Control Chronograph Calendar is framed by a pulsometric scale marked around the flange. This red-colored display was traditionally used by physicians to measure patients’ heart rates, and, as the watchmaker notes, is still relevant today. The red is repeated on the sub-dials and in the day and month windows.

The full dial is beautifully balanced. The complete calendar and a bi-compax chronograph indications are easy to read while the day and month windows in the upper section of the dial are almost symmetric with the moon-phase and date indicator at 6 o’clock.

Jaeger-LeCoultre’s excellent automatic Caliber 759, an integrated chronograph with a column-wheel chronograph and vertical clutch, powers the watch’s timing indicators and the triple calendar with moon-phase display. The movement, finely decorated and visible through the sapphire crystal case-back, offers a strong sixty-five-hour power reserve. (See below for additional specifications). 

Price: $32,500. 

Specifications: Jaeger-LeCoultre Master Control Chronograph Calendar 

Case: 40mm by 12.05mm pink gold, 50 meters of water resistance. 

Movement: Automatic Jaeger-LeCoultre Calibre 759 with a 65-hour power reserve. 

Dial: Black sunray-brushed with indicators for hours, minutes, small seconds, day, date, month, moon phases, chronograph with 30- minute counter and pulsometer. 

Strap: Black alligator.

Price: $32,500.

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iW Middle East

Jaeger-LeCoultre’s ‘Made of Makers’ in Dubai 

Jaeger-LeCoultre is debuting a new art installation, Passengers: Through Time, in Dubai this February.

Specially commissioned from the French visual artist Guillaume Marmin, the work makes its world debut in conjunction with The Stellar Odyssey exhibition following its first introduction in the Vallée de Joux in May 2022.

With intense respect for the person in the process – the creativity of the mind and the skill of the hand – the programe focuses on world-class creators from outside the world of watchmaking, who share the Maison’s values and whose work explores new forms of expression through different and often unexpected materials and media.

“Through Made of Makers we are looking for different perspectives on how the practices of watchmaking, art and other creative disciplines can bring value to lived experiences,” says Catherine Rénier, CEO of Jaeger-LeCoultre. “We seek out artists from disciplines as diverse as gastronomy, music and digital art, who harness great imagination to meticulous artistic processes, creating works that expand our minds, challenge our senses and trigger strong emotions.”

In partnership with Jaeger-LeCoultre, Guillaume Marmin created an entirely new chapter for his acclaimed installation, Passengers. This second chapter, Passengers: Through Time, focuses on celestial and astronomical observation, offering its visitors – or passengers – an exploration of the links between time, space and light, as described by the theory of relativity.

“The challenge of this project was to make perceptible the relationship between observation of the sky and the measurement of time,” says Guillaume Marmin “From discussions with astronomers and watchmakers, I imagined an art installation capable of transcribing the links that unite time and space.”

THE STELLAR ODYSSEY EXHIBITION

The Dubai Mall Fountain

Sheikh Mohammed Bin Rashid Boulevard
Downtown Dubai

Open from February 4th to February 23rd 2023
Weekdays: from Monday to Thursday 10am to 12am
Weekends: from Friday to Sunday 10am to 1am

Free admission

Source: Jaeger-LeCoultre 

 

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Featured News

Jaeger-LeCoultre Launches Vintage ‘Collectibles’ 

Jaeger-LeCoultre is offering a curated selection of vintage watches from within its extensive collection in an ongoing series called The Collectibles. 

Timed to coincide with Jaeger-LeCoultre’s 190th anniversary, the online offerings will represent “rare and sought-after timepieces that represent high-water marks for both Jaeger-LeCoultre and 20th-century watchmaking,” according to the watchmaker.

A Memovox Speed Beat GT, circa 1972.

Every watch offered through The Collectibles will be vetted by Jaeger-LeCoultre’s own historical experts and will include models considered as close as possible to their original condition. The watches will also be fully serviced and restored in the Manufacture’s restoration workshop.

A vintage Memovox Polaris II, circa 1970.

“Being able to restore these remarkable timepieces and offer them once again is a nice tribute to our current environment, in which sustainability and second lives have come to the fore,” says Catherine Rénier, Jaeger-Lecoultre CEO. “It is fantastic to see fifty-or eighty-year-old pieces given a new life.”

A 40mm LeCoultre Shark Deep Sea.

Jaeger-LeCoultre is making the series available via its website and will also create small, ‘capsule’ collections of the vintage pieces that will tour the world.

The Collectibles debuts with seventeen watches, thought several have already been sold. The watchmaker will add new models to the series as they are restored by its in-house experts.

First up are restored examples of the watchmaker’s Geophysic, a Memovox Parking, a Master Mariner Deep Sea and a Shark Deep Sea. Each watch will be sold with an extract from the Jaeger-LeCoultre archives, a new watch strap and a complimentary copy of The Collectibles coffee-table book. And when available, the watch’s original box and papers, strap or bracelet will be included. 

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The Watches

Jaeger-LeCoultre Expands Polaris Date Dial Options

Jaeger-LeCoultre adds a deep green gradient dial option to its Polaris Date collection.

The new hue, which debuted in May, nicely echoes the colors of the deep sea, where the original Memovox Polaris, this watch’s antecedent, was built to explore when Jaeger-LeCoultre introduced it in 1968.

The Jaeger-LeCoultre Polaris Date, with a new dial color.

While this 42mm version of the famed dive model was first seen in 2018, it retains all the same design cues of the original model, especially its mobile inner bezel, controlled by the crown at 2 o’clock, and its off-white markers.

For this new edition Jaeger-LeCoultre mixes opaline, grained and sunray surfaces, each of which defines a key dial segment. You’ll see a color gradient that ranges from light olive to darker rainforest green, depending on the available light. Then, the watchmaker’s renowned artisans add a coat of translucent lacquer to add extra depth to the dial.

The dial is protected by retro-style box crystal and a transparent sapphire case-back exposing Jaeger-LeCoultre’s Caliber 899, an automatic movement with an impressive seventy hours of power reserve. Water resistance is 200 meters.

Jaeger-LeCoultre is matching the new green-dialed Polaris Date with a green rubber strap that is equipped with a quick-change system. The watch is a Boutique Edition. Price: $9,200.

 

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